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LinkedIn Content Ecosystem by David Hahn
LinkedIn aims to connect professionals globally, enhancing their productivity and success through a definitive professional publishing platform. The document outlines LinkedIn's content evolution, showcasing how user-generated content and mobile consumption are reshaping professional networking and content marketing. Additionally, it delves into the importance of social proof and community engagement in driving meaningful interactions among professionals.
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LinkedIn Content Ecosystem by David Hahn
- 1. LinkedIn Content Ecosystem DavidHahn Vice President, Product Management LinkedIn
- 2. 1 of every3 professionals on the planet is LinkedIn
- 3. Our Mission. Connect theworld’s professionals to make them more productive and successful
- 4.
- 5. Inform, educate, and inspireprofessionals.
- 6.
- 7.
- 8. WW Unique Visitors 74,991 33,980 29,190 26,964 23,406 24,695 source:comScore, Global Monthly Unique Visitors (March 2013)
- 9. WW Unique Visitors 181,152 source:comScore, Global Monthly Unique Visitors (March 2013)
- 10. LinkedIn's content evolution Contentmarketing opportunity Patterns of success LinkedIn's content evolution
- 11. Content Evolution: Editors arebeing replaced by your network.
- 14. Early start-up exec Financeexec Relevance driven by your professional profile VS.
- 15. Content Evolution: Exclusive contentis magnetic.
- 17.
- 18. Five top tipsto starting a successful business
- 19. The “Oh Sh**”List & 14 Other Invaluable Financial Lessons You Need to Know Now
- 20. How to Readthe Week’s Economic and Market Signals
- 21. The Heart ofLeadership
- 22. Content Evolution: Mobile isaccelerating content consumption.
- 25. LinkedIn's content evolution Contentmarketing opportunity Patterns of success
- 26. Content Marketing: Marketing isa first class citizen
- 27. + Follow BlackRock• Like (12) • Comment (8) • Share • 3 days ago BlackRock BlackRock Investors are wondering: What happens when the Federal Reserve not only stops buying bonds, but also starts raising interest rates and selling the bonds that they currently hold? Matt Tucker weighs in. http://bit.ly/X7DTFS What Happens When the Fed Goes Home? | iShares Blog bit.ly • I have written previously about the signs that investors can watch for to get an idea of when interest rates may be headed higher. One of these signs is a change in bond purchase patterns by central banks such as the Federal Reserve. • Sponsored Economy
- 29. Content Marketing: Social proof.Included.
- 31.
- 32. Content Marketing: Your customershave a lot to contribute.
- 33. “In short timeposting on LinkedIn, quality of comments is higher than anything I've seen in 12+ yrs of online journalism.” Herb Greenberg
- 34. Citi: Building engagedcommunities 120K+ 50KTotal Members Comments per year
- 35. APIs powering AMEXOPEN FORUM member’s experiences
- 36. LinkedIn's content evolution Contentmarketing opportunity Patterns of success
- 37. Make your customersmore productive and successful#1 BlackRock 4 things to know about gold's biggest sell-off in years http://bit.ly/12FpSCZ Has Gold Lost its Luster? | iShares Blog bit.ly • Of all the investment topics I've discussed with clients, whether to invest in gold usually elicits the most divergent opinions. As an investment that is almost impossible to value, people's views on gold are often more a matter of philosophy than... Like (12) • Comment (6) • Share • 9 days ago
- 38. Be the editor#2 CitiWho are the most influential, iconic women in the world? In this video, Time Magazine’s Executive Editor profiles far-reaching women in from the magazine’s 100 most Influential People in the World list http://on.citi.us/Yc8kPt Who Are The Most Influential Women in the World? on.citi.us TIME Executive Editor Radhika Jones discusses the far-reaching influence of the iconic women on the 2013 TIME 100 list. Like (51) • Comment (7) • Share • 3 days ago
- 39.
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- 41. Sallie Krawcheck Past Presidentof Merrill Lynch, US Trust, Smith Barney
Editor's Notes
- #12 Connecting was primary value prop and continues to add value today. Unique insights when connect to others in social networks.
- #27 Connecting was primary value prop and continues to add value today. Unique insights when connect to others in social networks.
- #28 This SCIN had the highest enagement rate (0.36%)Target Audience: US; Entrepreneur Total Impressions: 12,061Engagements: 44Clicks: 18Comments: 2Likes: 20Shares: 0
- #30 Connecting was primary value prop and continues to add value today. Unique insights when connect to others in social networks.