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Uploaded byDebra Askanase
Blogging is a Strategy
The document discusses how blogging can be an effective strategy for nonprofits if done properly with planning and goals in mind. It notes that without a strategy, blogs may lack focus or content. It recommends identifying organizational goals and topics related to those goals. Blogs should be written with the target audience in mind and address their questions while providing relevant information to move readers toward accomplishing the goals. Metrics should be used to measure success and make adjustments to blogging approach. Strategic blogging can help move an organization forward.
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Blogging is a Strategy
- 1. Blogging is aStrategyPresented by Community Organizer 2.0
- 2. It’s Easy ToStart A Nonprofit Bloghttp://www.flickr.com/photos/21309047@N00/85515856/
- 3. But hard tomake it successful
- 4. Our website isB-O-R-I-N-GYeah! Everyone is blogging. We should try that.Someone told us we should BLOG
- 5. Without a Strategy,Problems Arisehttp://www.flickr.com/photos/97651299@N00/3557444830/
- 6. I can’t thinkof anything to write. Got ideas?Ikeep writing the same old thingI blog when the inspiration hits…
- 7. Not surprisingly, theblog is not meeting expectations
- 8. I thought bloggingled to more website readers?I thought blogging led to online donations?No one is reading our blog. What’s up with that?
- 9. Blogging is aTool, not an Idea
- 10. Effective Blogging RequiresPlanning
- 11. I blog tosupport our program and organizational goals
- 12. List Organization andProgram Goals(Examples of Goals)Maintain current membership level10% in individual donorsBuild a new study center
- 13. Create a Listof Related TopicsNews/UpdatesCampaign InfoBehind the ScenesCalls to ActionPersonal StoriesAchievements
- 14. Write With YourAudience in MindOverseas donorsLocal activists
- 15. Answer Their QuestionsWho’s running this agency?What are you accomplishing with my money?What is the larger picture?What other things do they do?
- 16. Offer Relevant Informationhttp://www.flickr.com/photos/78607248@N00/106810075/
- 17. Offering RELEVANT informationmaintains connectionsBrings in new fans, tooAnd inspires action
- 18. Move Readers TowardsYour GoalsDid you read that article about animal rights? Yeah, and then I signed the petition!
- 19. Examples of StrategicBlogging
- 24. Don’t Forget toMeasure!Email list subscribers are up 5%- and they’re all blog readers!10 readers signed the petition100 readers clicked to make a donationStaff interviews get the least traffic
- 25. After You Measure,Adjust!People donate after client profiles, thoughNo more staff interviewsMore client profiles!http://www.flickr.com/photos/27403767@N00/1184346933/
- 26. Strategic Blogging MovesYour Organization Forward
- 27. Created by: CommunityOrganizer 2.0Debra Askanasedebra@communityorganizer20.comwww.communityorganizer20.comTwitter: @askdebra
- 28. All photos courtesyof Flickr, Creative Commons licenses. Many thanks for the use of photos from these photo sets: “Blogging” by Mike Licht, notionscapital.comhttp://www.flickr.com/photos/notionscapital/sets/72157604000142049/ “Doll Creatures – Group Shots” by Cathy Cullishttp://www.flickr.com/photos/novembermoon/sets/72157594480493999/