Automobile Business Environment

Presented To:– Prof.(Dr) Ekta Rastogi

Presented By:-

Sudhir Singh Yatish
Rajput Mittal

Vikrant Arora Arun Joshi

INTRODUCTION
 Contribute about 5 percent in India’s gross
Domestic Product
 Indian automobile industry manufactures over
 11 million vehicles and export about 1.5 million
each year.
 The Indian industry has turn over more than
USD$35.8 billion .
 India is the 6th largest passenger car and
commercial vehicles industry in world.

3

CONTD…
 The industry also provides direct and
indirect employment to over 13.1 million
job.
5 percent of India's industrial production

4

HISTORY

 The first car ran on the road in1897.
 Till,1937 car were imported directly.
 Earlier only two major car
manufacturers, Hindustan Motor Limited(HML)
and Premier Auto Limited(PAL).
 These two industry producing average 33000 cars
per annum.
 In India auto mobile scenario changed with the
entry of Maruti Udyog limited.

5

Pillar to growth of Automobile
industry
The economic liberalization in 1991 and
the gradual weakening of the license raj.
The automobile sector was official to FDI
in1996.
In 1998 Korean auto giant Hyundai
invested a hefty $614 million assembled a
plant in Chennai.
By 2002 Honda, Toyota, GM, Ford and
Mitsubishi set up manufacturing bases in
India.
6

CONTD…
Tata Motors, Maruti Suzuki and Mahindra
and Mahindra expanded their domestic
and international operations.

in 2002-2003 Maruti exported 32240
car, Hyundai exported 30000 cars.

According to the SIAM , passenger car
exports in 2002-03 were 69973 units

7

PRODUCTION
Year Total vehicles %Change
production

2011 3,926,517 10.4

2010 3,557,073 34.7
2009 2641,550 13.25
2008 2,332,328 3.35
2007 2,253,999 10.39
2006 2,019,808 19.36
2005 1,628,755 7.22

8

Automobile Exports
Type of 2006- 2007- 2008- 2009- 2010-
vehicles 2007 2008 2009 2010 2011
Passenger 198,452 218,410 335,739 446,145 453,479
vehicles

Commerci 49,537 58,994 42,673 45,009 76,297
al vehicles

Three 143,896 141,225 148,074 173,214 269,997
wheeler

Two 619,644 819,713 1,004,17 140,058 1,539,59
wheeler 4 0

Total 1011529 1238342 1530660 2064426 2339363

9

Research and Development

Recent R&D by Automotive Research
Association of India(ARAI) focusing:
 Power train
 Structural Dynamics
 NVH
 Electronics
 Material

10

Major Automobile Companies in India

TATA MOTORS
 Leader in commercial market and top 3 in
passenger vehicles.
 Market share in Commercial vehicles is 63.94%
and in passenger vehicles is 16.54%.
 Tata motors has operations in U.K, South
Korea, Thailand and Spain.
 Tata Motors acquire Jaguar land rover in 2008.
 Since,1954 Tata motors produces and sales 4
million vehicles in India.
 In march 2009, Tata motor produced people
cars, TATA NANO

12

Maruti Suzuki
 Maruti Suzuki India Ltd. A subsidiary of Suzuki
Motors corporation of Japan.
 Market share in passenger vehicles is 46.07%.
 Maruti Suzuki produces complete range of cars
Maruti 800 and Alto to Swift, Waganor, SX, and
SUV Grand Vitra.
 Since 1983, Suzuki produces about 10 million
vehicles in India and export 500,000 unit In
Europe and other countries.

13

HYUNDAI MOTORS LIMITED.
 Hyundai Motors India Ltd. is 5th largest
automobile company.
 Hyundai motors is no.1 exporter of passenger car
of the country.
 The market share on passenger vehicles is
14.05%.
 Hyundai produces 49 variants of passenger car
across segment.
 Hyundai Motors currently exports car to more
than 110 countries across EU, Africa, Middle East
Latin America and Africa.
14

Source:- Business Standard 16

MARKET TREND’S
 Emerging Market Trend

 Local Market Trend

 International Trend

17

TECHNOLOGICAL TREND

Green Engine and Alternate fuels

GPS

Safety

18

CHALLANGES
 Achieving faster development cycles

Developing Cost-effectiveness and
flexible solution

Meeting quality and safety
requirement .

19

Automobile Business Environment

Automobile Business Environment

In this document