Lucknow mahotsava

Lucknow mahotsava

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  Group Members • Sudhir Singh Rajput • Yatish Mittal • Parvez Ansari • Rohit Srivastava • Amit Yadav • Chandra Shekhar Chaurasia • Vikrant Arora
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  About Mahotsava • LucknowMahotsava is an important state annual festival of Uttar Pradesh, celebrated in Lucknow, celebrations takes place between 26th November and 6th December. • The Mahotsava is also a great event for the food connoisseurs. • Lucknow Mahotsava is a celebration of the Awadh culture The festival is organized by the state government and continues for ten days.
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  About Mahotsava • Colourfulprocessions, traditional dramas, kathak dances in the style of the famous Lucknow gharana, sarangi and sitar recitals along with ghazals, qawalis, and thumri are the prime attractions of this festival. • Lucknow Mahotsava is also a shopping delight, as craftsmen from all parts of the country gather here to enthrall the audience with their masterpieces.
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  Entry • Entry feeis 10/- and seasonal fee is 50/-. Stalls • Lucknow Mahotsava Exhibition would have 250 commercial stalls, 387 crafts stall, 60 pavilion, 45 food stalls, 40 ice creams and beverage stalls and 70 stalls for agricultural fair.
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  Furniture
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  Nilkamal Home Ideas • Visited for the 1st time in Mahotsava. • Main objective was promotion. • Discount on only new products. • Company’s exclusive store. • No decided targets. • Cold response from customers.
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  Furniture
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  Able Interior • Visits every year. • Starting range was Rs.50000 for sofa sets. • No discounts. • Free delivery. • Customers were uninterested due to high prices.
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  Furniture Handicrafts • FromSaharanpur. • Visits every year. • Home made furniture's. • Furniture’s ranging from Rs.25000-30000. • Sofa sets, drawing table, chairs, beds, dining table, center table. • Margin profit of 10%. • Transportation cost upto Rs.25000.
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  Problems • Lack of govt. facilities. • Lights were not properly available. • Drinking water was not available. • Rents are increased heavily as compared to previous year. • Other basic amenities were not properly available.
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  Customer Response • Haveyou visited last year. 9 8 7 6 5 Yes 4 3 No 2 1 0 Visited last year
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  Customer Response • Haveyou find any difference from last year. 6 5 4 Yes 3 No 2 Don’t know 1 0 Difference found
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  Customer Response • Haveyou bought any furniture. 8 7 6 5 4 Yes 3 No 2 1 0 Bought furniture
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  Customer Response • Haveyou came just to roam or buy any furniture. 6.2 6 5.8 5.6 5.4 To Buy 5.2 5 To Roam 4.8 4.6 4.4
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  Customer Response • Doyou like the furniture’s. 10 9 8 7 6 5 Yes 4 No 3 2 1 0
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  Customer Response • Doyou find the prices of furniture appropriate. 8 7 6 5 4 Yes 3 No 2 1 0 Appropriate Prices
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  Customer Response • Areyou satisfied with the services of staff. 9 8 7 6 5 Yes 4 3 No 2 1 0 Satisfied with services
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  Customer Response • Onwhich component do you buy furniture. 9 8 7 6 5 Quality 4 Price 3 Both 2 1 0 Visited last year