A better way to discover brand insights

A better way to discover brand insights

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  Let’s see whatQuid can discover for your brand. We’ll show you how our technology is designed to power human intuition, allowing you to reach insights quickly. What is Quid? Quid expands your ability to comprehend massive amounts of information on any given topic. Through interactive visual maps, we make it easy to navigate your own way through the world’s collective intelligence and see relationships previously hidden. We enable you to realize ideas and decisions based on the best information available, not just what time allows for. Contact jeff@quid.com 415 813 5291 quid.com
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  Quid gives usa cultural map on any brand or topic. As seen here, we’re able to quickly and visually understand the news and social media conversation around diet and weight loss. Topics are represented by clusters, mapped to show their relationship to one another. The center of the map shows us Tips & Tricks and Kim Kardashian are driving the weight- loss conversation. Meanwhile, the size and shape of clusters communicate a lot. For instance, large clusters (Bariatric Surgery) are mentioned often. Loosely formed clusters (Tips & Tricks) tell us there’s a broader diversity of language. To better understand which narratives resonate most with the public, we can take the same data and apply it to a scatterplot, measuring against both sentiment and social sharing. This helps us see that we’re more likely to share weight loss topics that are more negative in tone. Perhaps this aligns with our natural tendency to share failed celebrity crash diets and drug dangers more than the benefits of green coffee — important to note for designing messaging of your own. For more information contact jeff@quid.com 1 2
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  Now, let’s lookat these narratives over time to help us separate what’s trendy from what’s lasting conversation. By mapping the data against a timeline, we can see that Tips & Tricks, Bariatric Surgery and Drugs are enduring topics for this category. Interestingly, they quieted down around the 2014 holidays, spiking back up to capitalize on New Year’s resolutions. Meanwhile, Kim Kardashian and Low- Carb / Low-Fat conversations fluctuate from spikes of interest to obscurity. Following the birth of her daughter, Kardashian’s post-baby Atkins diet was highly discussed in the Fall 2013, but isn’t present in today’s weight loss talk. With historical context, you can ensure your brand’s relevancy, whether that’s aligning with the tried and true, or keeping up with what’s trending. 3 4 For more information contact jeff@quid.com
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  Let’s return toour original map and layer popular weight-loss brands on top of the same network. We can see a majority of news content doesn’t mention these brands. However, where big brands are mentioned, we can see in a glance how often these brands are talked about, where they overlap with the topics on the map, and ultimately, who owns what in the weight-loss space. It’s an instant way of measuring a brand’s cultural significance. With some quick competitive analysis, you can use the gaps in conversation to your advantage, finding opportunities to insert your brand into a persistent narrative that’s gone unchallenged by competitors. This helps you answer questions like: • What is or isn’t your brand getting credit for? • How is your brand perceived? • Is your content strategy working? And even with these answered, you can continue to map for brand consistency, shifts in the landscape, and newly relevant topics. 5 6 For more information contact jeff@quid.com
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  This is justone example of how you can use Quid to unearth both insight and inspiration. The tool is heavily customizable as you search and visually explore millions of pieces of content. Let us show you how Quid can help tackle your next big project. Contact: jeff@quid.com