The Science of Motivating People 
Leadership in the 21st Century 
Larry Port 
MILOFest 2014 
October 23, 2014
We ALL have 
to lead & 
motivate 
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We’ll take a look at the literature… 
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…and old friends along the way. 
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Motivation is a 
$50 Billion 
Industry 
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Fast forward 
six years and 
thousands of 
law firms 
later… 
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…we are thriving and out-innovating 
billion-dollar 
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companies.
MOST 
IMPORTANT: 
Make sure you 
have the right 
people on the 
bus. 
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If you’re 
going to 
grow, your 
people need 
to grow too. 
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Find the 
blockers, 
and 
WEED 
THEM 
OUT.
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“The best 
team attracts 
the best 
team, and 
winning often 
leads to more 
winning.” 
- Jack Welch
Core Idea: 
Extrinsic 
rewards often 
don’t work or 
negatively 
affect 
performance 
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Core Idea: 
There is a 
business / 
science 
mismatch 
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If-Then Rewards 
Don’t Work 
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The Candle Problem 
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The Blood Bank 
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Kids & Drawing 
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Encarta vs Wikipedia 
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Rewards work with 
largely routine tasks 
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What to do? 
Pay people fairly & 
get money off the 
table.
People want 
INTRINSIC 
rewards 
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Autonomy 
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1
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20%
Q: How can you have a 
wicked cool cultures like 
Google & 3M? 
A: Get the right people on 
the bus! 
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Mastery 
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2
Mastery 
begins with 
Flow 
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Grit: 
best 
predictor 
of 
success? 
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It’s about how 
much you can 
TAKE and 
KEEP 
MOVING 
FORWARD 
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“I walk 
slowly, but I 
never walk 
backwards.” 
- Abraham Lincoln
Purpose 
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3
“I think evolution 
has had a hand in 
selecting people 
who had a sense of 
doing something 
beyond 
themselves.” 
- Mihaly Csikszentmihaly 
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Many executives thrash about with mission 
statements and vision statements. Unfortunately, 
most of those statements turn out to be a muddled 
stew of values, goals, purposes, philosophies, 
beliefs, aspirations, norms, strategies, practices, 
and descriptions. They are usually a boring, 
confusing, structurally unsound stream of words 
that evoke the response “True, but who cares?” 
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The core 
purpose is 
NOT your 
father’s 
mission 
statement. 
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Core Idea: 
Recognition is 
an accelerant 
that improves 
employee and 
company 
performance 
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79% 
cite lack of 
appreciation 
for leaving. 
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$1000 
Anything shy = bupkis 
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The Carrot 
Culture is 
NOT your 
father’s 
recognition. 
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“Money is 
not as 
powerful 
a reward as 
people think.”
4 CRITICAL 
Areas of 
Leadership 
1. Goal Setting 
2. Communication 
3. Trust 
4. Accountability 
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Setting Clear Goals 
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Communicating Openly 
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Trust Openly 
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Accountability 
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“Rrrrrrr-ghghghghgh. 
Arghhtgggtaa 
rrgr.” 
- Chewbacca 
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Core Idea: 
Multipliers 
access and 
develop the 
intelligence of 
their 
organizations 
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Core Idea: 
Multipliers 
stand in 
contrast to 
Diminishers, 
who inhibit 
performance 
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Have you ever 
worked with 
someone who 
made you feel 
smarter? 
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Have you ever 
worked with a 
tyrant? 
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Multipliers 
…believe people will figure 
it out. 
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Diminishers 
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…are absorbed in 
their own 
intelligence & 
have little faith in 
others.
Multipliers 
…are genius watchers. 
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Diminishers 
…put people 
in boxes & 
create “The 
Walking 
Dead” 
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Multipliers 
…demand the best work 
but in a positive way. 
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“My hunger is not for 
success, it is for 
excellence. Because 
when you attain 
excellence, success 
just naturally follows.” 
- Coach K
Multipliers 
…restrain themselves & 
listen MOST of the time. 
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Multipliers 
…instill accountability 
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Multipliers 
…challenge people 
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Multipliers 
…encourage debate 
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Accidental Diminshers 
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Idea Guy 
Always On 
Rescuer 
Pace Setter 
Rapid Responder
I THOUGHT I WAS A MULTIPLIER 
BUT I’M ACTUALLY A DIMINISHER 
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Leadership 
Hacking 
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LEADERSHIP HACK #1 
No monkeys on 
desks. 
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LEADERSHIP HACK #2 
When accepting praise, use 
“WE.” 
When accepting blame, use 
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“ME.”
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“It’s amazing 
what you can 
accomplish if you 
do not care who 
gets the credit.” 
- Harry Truman
LEADERSHIP HACK #3 
Know your KPIs 
(key performance indicators). 
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POSSIBLE KPI’s 
Billable Time & Realization 
NPS (Net Promoter Score) 
Quality of Life Survey 
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LEADERSHIP HACK #4 
Run (at least) annually and 
(ideally) quarterly planning 
meetings with CLEAR 
OBJECTIVES as output. 
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Sample Quarterly Objectives 
Begin “Using Clio causes Erectile Dysfunction” campaign 
! 
Play joke on MyCase where 10,000 ping pong balls fall from 
ceiling 
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LEADERSHIP HACK #5 
Know your core purpose and 
core values. 
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LEADERSHIP HACK #6 
Invest in continuous learning. 
Send people away once a year 
for training. 
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LEADERSHIP HACK #7 
Incorporate cyclical processes 
designed to facilitate feedback 
and accountability. 
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Meeting 1: The Retrospective 
! 
What should we START doing? 
What should we STOP doing? 
What should we CONTINUE doing? 
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The Retrospective… 
…is quick - 30 minutes. 
…is NOT a whine session. 
…needs to be written down. 
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ADDED BONUS! 
The Retrospective 
will lay bare the negative change 
agents and stonewallers in the 
organization. 
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Meeting 2: The Daily Standup 
! 
What did you do YESTERDAY? 
What are you doing TODAY? 
What is IN YOUR WAY? 
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Meeting 2: The Daily Standup… 
…is quick - 10 minutes max. 
…stays on topic. 
…identifies dependencies. 
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BUT WAIT! THERE’S MORE! 
The Daily Standup 
will reveal stuck projects and poor 
performing employees. 
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1. Identify two techniques you 
are going to employ. 
2. Discuss / understand how 
your leadership traits map to 
those discussed. 
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Homework:
! 
Let’s keep the 
conversation 
going! 
larry@rocketmatter.com / @larryport 
Larry Port 
larry@rocketmatter.com 
@larryport 
www.legalproductivity.com

The Science of Motivating People - Leadership in the 21st Century