Trust and Transparency and Create Ads
You can download publisher delivery reports from your Brand Safety Hub in Campaign Manager. They allow advertisers to:Validate the effectiveness of the allow list and block list features.Verify that your CTV Ads ad sets and your LinkedIn Audience…
Pages Admins and Permissions and Create Ads
You need the correct permission on both your ad account and LinkedIn Page to create new ads or to sponsor organic posts. You can send a request for permission directly to Page super admins or Sponsored Content poster admins. To create ads in…
Message Ads, Create Ads, Follower Ads, Job Ads, and Spotlight Ads
LinkedIn macros allow you to generate personalized ad content for each recipient. When you use macros like %FIRSTNAME% or %LASTNAME% during ad creation, the member’s personalized information appears in the ad copy when the ad set is live. …
Create Ads
Shutterstock is integrated into Campaign Manager’s media library, giving you access to millions of free ready-to-use images for your single image ad sets. Using Shutterstock images in the media library can help you create more ads and see better…
Job Ads, Create Ads, Manage Classic ad sets, and Manage Classic Campaigns
With LinkedIn jobs ads, you can promote job opportunities to encourage members to apply to your company. Members will see one of three jobs ad formats, depending on their profile information. Jobs ads are a type of dynamic ad, which means they…
Spotlight Ads, Create Ads, Manage Classic ad sets, and Manage Classic Campaigns
LinkedIn spotlight ads allow you to drive traffic to your website or landing page. Spotlight ads can feature your product, service, event, and more. Spotlight ads are a type of dynamic ad, which means they’re personalized for each member. Each…
Create Ads, Text Ads, Manage Classic ad sets, and Manage Classic Campaigns
Text ads are simple, easy-to-create ads that appear on the right rail of a variety of LinkedIn desktop pages. Each ad contains a headline, brief text, and small image. They appear on the right side of the LinkedIn desktop feed. Step 1: Make sure you…
Create Ads and Single Image Ads
This page has moved. For help creating an ad set or single image ad, please see the links below. Create a Classic ad set in Campaign ManagerCreate single image ads in Campaign Manager
Create Ads, Single Image Ads, Manage Classic Campaigns, and Manage Classic ad sets
Single image ads appear directly in the LinkedIn feed and on the LinkedIn Audience Network. You can create a new single image ad directly in Campaign Manager. Step 1: Make sure you have the correct permissions To create a single image ad, you must…
Document Ads, Create Ads, Manage Classic ad sets, and Manage Classic Campaigns
With document ads, you can promote documents directly in the LinkedIn feed and on the LinkedIn Audience Network. Document ads include a document, headline, introductory text, and a download button. If you select lead generation as your ad set…
Create Ads, Manage Classic ad sets, Video Ads, and Manage Classic Campaigns
Video ads appear directly in the LinkedIn feed and on the LinkedIn Audience Network. You can sponsor posts with videos from your LinkedIn Page or you can create new video ads in Campaign Manager. Step 1: Make sure you have the correct permissions…
Carousel Ads, Create Ads, Manage Classic ad sets, and Manage Classic Campaigns
Carousel image ads are a Sponsored Content ad format that displays in the LinkedIn feed. Ads display multiple images in succession in a carousel-style format. You can also add an optional Lead Gen Form. Videos can’t be added to carousel image ads…
Create Ads, Thought Leader Ads, Manage Classic ad sets, and Manage Classic Campaigns
Sponsor and promote your company's thought leaders' posts to help increase your reach and meet your brand goals. Your thought leader ads can appear in the LinkedIn feed and on the LinkedIn Audience Network. Step 1: Make sure you have the correct…
Create Ads, Single Job Ads, Manage Classic ad sets, and Manage Classic Campaigns
Single job ads are a form of Sponsored Content that appear directly in a member’s LinkedIn feed and are a quick and easy way to promote a specific job posting on LinkedIn. It pulls directly from your existing job listing, so you don’t need to create…
Create Ads, Manage Classic ad sets, and Manage Classic Campaigns
In Campaign Manager, you can use the article and newsletter ad format to sponsor standalone articles or newsletter articles posted natively on your Company Page. Prerequisites Before creating an article or newsletter ad in Campaign…
Create Ads, Follower Ads, Manage Classic ad sets, and Manage Classic Campaigns
Follower ads are a dynamic ad format designed to grow your Page audience. They display a personalized ad with your logo, headline, and a Follow button, allowing users to follow your Page directly from the ad. These ads help boost brand awareness…
Create Ads, Edit and Manage Ads, Manage Classic Campaigns, and Manage Classic ad sets
You can duplicate ads in Classic ad sets to create variations of your ads or to quickly reuse your existing ads in other ad sets. Learn more about how to duplicate ads in other ad sets. To duplicate an ad within the same ad set: Depending on your…
Create Ads, Manage Classic Campaigns, and Manage Classic ad sets
When you create a LinkedIn advertising campaign, you can select from one of 35 profile languages for your target audience. Keep in mind:When you select English, your ad set will target all member accounts in the location your ad set is targeting…
Lead Gen Forms, Create Ads, Manage Classic Campaigns, and Manage Classic ad sets
Choosing Lead generation as your ad set objective allows you to attach an existing custom Lead Gen Form to your ad creative or create a new one. When a member clicks on your ad’s call-to-action (CTA), a native digital form will open. Only Account…
Manage Accelerate Campaigns, Document Ads, Create Ads, and Manage Accelerate ad sets
Create document ads for your Accelerate ad set, including a document, headline, introductory text, and either a destination URL or Lead Gen Form depending on your objective. With Accelerate, you can use AI to help you draft ads for your ad set. To…
Manage Accelerate Campaigns, Video Ads, Create Ads, and Manage Accelerate ad sets
Create video ads for your Accelerate ad set, including video, headline, introductory text, and either a destination URL or Lead Gen Form depending on your objective. With Accelerate, you can use AI to help you draft ads for your ad set. To add video…
Create Ads
Our CTV Select program allows you to focus your CTV Ads on specific publishers to help deliver your ads to your target LinkedIn audience exclusively on either of our CTV Select partners, NBCUniversal or Paramount. Considerations When creating your…
Create Ads
Our CTV Select program allows you to focus your CTV Ads on specific publishers to help deliver your ads to the right audience on leading streaming platforms. When you choose to run your CTV Ads using CTV Select, you get the benefits of: …
Create Ads and Edit and Manage Ads
If you see an error saying your URL is “partially encoded,” it means some special characters in your link need to be fixed to work properly in your ad. This article explains what that means and how to correct it quickly. Partially…
Create Ads and Thought Leader Ads
In Campaign Manager, you can use the article and newsletter ad format to sponsor standalone articles or newsletter articles as part of a thought leader ad from a LinkedIn member, upon their approval. Before creating an article or newsletter ad in…
Create Ads and Conversation Ads
As an advertiser, you can use conversation ads to start a conversation with professionals and business decision-makers through LinkedIn Messaging on both desktop and mobile devices. Conversation ads are a form of native advertising displayed to…
Event Ads, Create Ads, and Manage Classic ad sets
After creating a LinkedIn Event, you can promote your event to a target audience with an event ad set. Create new event ads or sponsor existing posts with event URLs from your LinkedIn Page to increase event registrations. Using the event…
Message Ads and Create Ads
With message ads, you can engage your prospects through native ads displayed through LinkedIn Messaging. Message ads include a custom greeting, call-to-action (CTA) button, body text, and the ability to add a link in the message body. You can also…
Create Ads
Flexible ads creation helps advertisers save time and improve performance by automatically generating and testing high-performing ad variations across single image and video ad formats in Classic ad sets. Advertisers can upload up to four images or…
Create Ads and Event Ads
Create a thought leader event ad by sponsoring a member's post that promotes your Company Page's LinkedIn Live Event. Thought leader event ads help drive views and registrations to your event. Considerations The following are things to…
Create Ads
Ad personalization allows you to tailor ad copy to individual members based on their LinkedIn profile information. Instead of showing the same ad to everyone, personalized ads adapt in real time to make each message more relevant and engaging. …
Create Ads
Use this ad format to promote long-form content and build deeper engagement with your audience. Article and newsletter ads are a Sponsored Content format available for Classic ad sets. They allow you to promote native articles and newsletter posts…
Create Ads
When you create ads in Campaign Manager, you can browse from your existing content to select from your Page's posts and previously created ads. To select a previously created ad: When you’re ready, you can save the changes to your existing ad…
Create Ads and Pages Admins and Permissions
To create new ads or to sponsor organic posts from your LinkedIn Page, you need an ad account in Campaign Manager that you associate with the corresponding Page. Then you’ll need the correct permissions on your ad account and the Page. …
Create Ads
With LinkedIn's Connected TV (CTV) Ads, you can use first-party data from our community of professionals to help you reach your audience on a large-screen experience. CTV Ads and your video assets in Campaign Manager Keep in mind that you can…
Create Ads and Trust and Transparency
With LinkedIn's Connected TV (CTV) Ads, you can use first-party data from our community of professionals to help you reach your audience on a large-screen experience. How CTV Ads work LinkedIn has partnered with CTV publishers across our…
Create Ads
If you can't upload an image to your ad, here are a few troubleshooting options: The maximum size of the image is 50 pixels wide by 50 pixels high, so be sure that the contents of your image are readable at this size. Maximum image size is 5MB. Save…