Our CTV Select program allows you to focus your CTV Ads on specific publishers to help deliver your ads to your target LinkedIn audience exclusively on either of our CTV Select partners, NBCUniversal or Paramount.
Considerations
When creating your ad set, please keep in mind that currently:
- You must use our Classic ad set creation type.
- CTV Select is currently only available to audiences in the United States.
- CTV Select ads must meet CTV Ads specifications. Learn more about CTV Ads specifications.
- For additional requirements and guidelines, learn more about CTV Select.
Set up a CTV Select ad set in Campaign Manager
To set up a CTV Select ad set:
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Work with your LinkedIn representative to make sure you meet all the requirements and gain access to CTV Select. After your representative has completed setting up your account, you can create a CTV Select ad set.
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Set up your CTV Ads ad set in Campaign Manager. For detailed instructions, learn how to set up a CTV Ads ad set. Please note:
- For your objective, you must select Brand Awareness.
- For ad set type, you must select Classic.
- For ad set details, you must turn on the Connected TV Only ad set toggle.
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In the Placements section, you’ll see CTV Select. Click Select deal.
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In the CTV Select dialog, review the Deal Name, Deal ID, and CPM to ensure that the information is correct. Then click the Enable deal button.
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In the Bidding section, your bidding strategy will be selected and can't be changed. Review this section to ensure the information is correct.
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Finish setting up your ad set, then add your CTV video ads.
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When ready, launch your ad set.
Here's a tip
Once you launch your ad set, the CTV Select section can’t be changed. If the wrong ad set was selected for CTV Select, you’ll need to work with your representative to create a new ad set.
Learn more
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