Flexible ads creation helps advertisers save time and improve performance by automatically generating and testing high-performing ad variations across single image and video ad formats in Classic ad sets. Advertisers can upload up to four images or videos at once and draft up to five headlines and descriptions that will automatically be mixed and matched to generate up to 64 unique ad versions in minutes.
Important to know
You’ll need to create a new ad set to use flexible ads. New ad sets will be created within the ad set as your single image and video ads are generated.
Benefits
With flexible ads, you can:
- Save time - Flexible ads automate the process of creating ads which eliminates the need for manual duplication, significantly reducing the time and effort required to build ad sets.
- Get better results - Flexible ads test different combinations of your creative elements to find out which ads work best with your audience. This means your budget goes toward the ads that perform the strongest, helping you get more value from your ad sets.
- Easy to use - Advertisers can create ads for different formats and placements (like single image or video ads) all in one simple workflow that takes care of the technical details for you.
- Try more ideas - Uploading multiple creative elements at once gives you lots of options to experiment with, so you can discover new combinations that might work even better for your brand.
Limitations
Consider some of the following limitations for flexible ads:
- Only available for Classic ad sets.
- A new campaign will need to be created to use flexible ad creation. You can't use an existing campaign or combine flexible ads created from this flow with regular ads in the same campaign.
- Only available with single image and video ad formats.
- Only available with dynamic budget optimization enabled.