Once you’ve launched a Lead generation ad set, you can download your leads and measure the impact of your ad set by viewing metrics like completion rate, cost per lead, and more.
To view lead performance data or ads associated with a lead gen form, you’ll need Viewer access or higher on the ad account. To download leads, you’ll need Viewer access on the ad account and one of the following Page roles:
-
Page admin (super admin, content admin, or analyst)
-
lead gen forms manager, super admin, content admin, or analyst
To access and view your lead performance data:
-
Go to your ad account in Campaign Manager.
-
Click Advertise on the left menu.
-
Click the correct campaign name.
-
Select the Conversion & Leads from the Columns dropdown from the performance table to view metrics for each of your ad sets.
-
Click on the Filters dropdown to filter ad sets by Status of the ad set, Type of ad and ad set Objective.
- Learn more about the definitions of LinkedIn conversions and leads metrics.
To view all ads associated with a specific Lead Gen Form:
-
Go to your ad account in Campaign Manager.
-
Click Assets
on the left menu, then click Lead Gen Forms. -
Locate the correct Lead Gen Form and view the number in the Associations column on the far right of the page.
The number in the Associations column displays how many ads are associated with the Lead Gen Form. If the number is greater than 0, you can move your cursor over the number to view the associated ads and related ad sets. If you click on an ad name, you’ll be able to view the Set Up Ads page of the ad set.
To download leads by form:
-
Go to your ad account in Campaign Manager.
-
Click Assets
on the left menu, then click Lead Gen Forms. -
Select the checkbox next to one or multiple Lead Gen Forms.
-
Click the dropdown arrow from the Leads time range and choose your Start date and End date. You can also select from the options on the left rail of the pop-up window.
-
Click the Download leads button and then click Download from the pop-up window.
-
Your leads will download as a CSV file. If multiple Lead Gen Forms were selected, a CSV file will download for each form.
To download leads by ad set:
-
Go to your ad account in Campaign Manager.
-
Click Advertise on the left menu.
-
Click the correct campaign.
-
Select the checkbox next to the correct ad set(s).
-
Select the date range for downloaded leads by clicking the Time range dropdown menu.
-
Click the Export button at the top right of the page.
-
Select Leads as the Report Type in the Export CSV Report pop-up window.
-
Click Export.
-
Your leads will download as a separate CSV file.
Learn more about exporting reports in Campaign Manager.
Lead data containing non-standard characters or non-English characters might not display properly. You can remove the non-standard characters and try again or you can do the following:
-
Open a new worksheet in Excel, then "Import" the same file and specify UTF8 as the encoding.
-
Use a third-party cloud spreadsheet (for example, Google Spreadsheet) to import the same file.
Notes:
-
Collected member profile data can only be stored for one year because of our member privacy policy.
-
Analytics and performance metrics will remain in Campaign Manager beyond the one year time frame.
Related tasks
Learn more