Create Lead Gen Forms to capture high-quality leads directly on LinkedIn. You can build forms from your Assets page for reuse across ad sets, or set them up while creating an ad set with the lead generation objective.
To create a Lead Gen Form:
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Go to your ad account in Campaign Manager.
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Click Assets on the left menu and select Lead generation forms.
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Click the Create form button at the top.
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Complete the sections you’d like to include in your form.
- Keep in mind, you must include a valid privacy policy URL for your form to be approved.
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Click Create.
Here's a tip
You can select your created Lead Gen Form when setting up your ads for a lead generation ad set. You might need to ensure the form status is set to Active to allow the form to be reviewed.