You can access Lead Gen Forms and metrics on their performance in Campaign Manager.
Lead data containing non-standard characters or non-English characters may not display properly. You can remove the non-standard characters and try again or you can do the following:
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Open a new worksheet in Excel, then "Import" the same file and specify UTF8 as the encoding.
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Use a third-party cloud spreadsheet (i.e. Google Spreadsheet) to import the same file.
Yes, conversion tracking can be used on Lead Gen Form ad sets. Learn more about how to set up Conversion Tracking.
If you want to test the success of your Lead Gen Form ad set vs conversions on your landing page, you can run conversion tracking on a Sponsored Content ad set that does not have Lead Gen Forms at the same time as your Sponsored Content Lead Gen Form ad set. You can then compare costs and quality between the two ad sets by viewing 'cost per conversion' and 'cost per lead' metrics.
Click behavior for Lead Gen Forms include:
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Clicks on the Company logo and name are counted as clicks.
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Clicks on Sponsored Content that happen before the member submits their information through a Lead Gen Form are counted as a click and a lead form open.
If a member shares a post and it appears on another member's feed outside of your target audience, the ad will turn into a normal Sponsored Content post and will not display the CTA with the link to the Lead Gen Form.