Which Social Media Platform Should I Use With Examples from Home Security Business

Why Should I Use Social
Media?
Facebook, Twitter, or Linkedin?

Presented by:

Vickie Christensen
Facebook: http://www.facebook.com/wellmanworks
Twitter: @vickiejeanc
LinkedIn: http://www.LinkedIn.com/in/vickiejeanc

Building Customer Relationships
With Facebook
Website
Suggests Like
Facebook

Special Offer Link Please Like
My Offer Incentive
Goes Back to
for Clicking
Specific Website Facebook Facebook Like
Page Page

Special Offers
Only via
Facebook

Why Facebook? http://www.facebook.com

• 750 million users

• 50% of users are online every day
• Generates a staggering 770 billion page views
• More than half of U.S. user base age 26 to 64

Wellman Works, Ltd. http://www.wellmanworks.com

What Can You Do With Facebook?
Build Network and Create Community

•Create a Profile
•Profile primarily focuses on more personal matters such
as family and hobbies
•Talk with friends and share personal information
•Photo Sharing
•Video Sharing
•Events


What Do Facebook Users Do?
Statistics
•130 friends

•Sends 8 friend requests per month

•Spends an average 15 hours and 33 minutes per month

•Visits 40 times per month

•Spends 23 minutes on each visit

•Connected to 80 community pages, groups and events

•Creates 90 pieces of content each month


How Does Facebook Help With the
Security Industry?
Gives Your Business the Opportunity to:
•Listen to Your Customers

•Provide Platform for Customers to Post Experiences

•Post FAQ’s For Quick Answers

•Capitalize on Great Experiences, Diffuse & Repair Others Quickly

•Gain Exposure & Lead Customers Back to Web Site for New Offers

•Share Events & New Products

Building Customer Relationships
With Twitter
Ask Customers
to Follow You

Stay in Front of
Send out Tips
Customers
to Customers
Create Loyalty Follow Leaders
in Your Field

Respond to
Share Success
Customers
Stories
Questions

Why Twitter? http://www.twitter.com

Build Network and Promote Brand and Events

•Respond with 140 characters using links to articles, pictures, videos
•Follow others -
•Listen to Your Competition and Gain Information

•Gain followers to build your network

•Promote your brand through blogs and events


Twitter Statistics
•Over 350 million tweets per day

•Over 200 million registered accounts

•Over 100 million active users per month

•460,000 new accounts per day

•Search queries per day – 1.6 billion


How Can Twitter Help You in the
Security Industry?
Customers Can: You Can:

Voice Concerns & Passions Listen to Your Competition

Get Quick Help Give Quick Help

Get Quick Answers Give Quick Answers

Follow Your Special Offer Lead Potential Customers

Why LinkedIn? http://www.linkedin.com

•LinkedIn Targets Professionals - Increase Expert Positioning

•Create Profile

•Describe professional background

•Connect & communication with other professionals

Join Professional Groups Post/Answer Questions

Create Professional Groups Recommend


LinkedIn Statistics
•135 million members in over 200 countries and territories
•Fifty-nine percent of LinkedIn members are non-US
•2 billion people searches on LinkedIn in 2010; 2011 est. 4 billion
searches

LinkedIn is currently available in eleven languages including English:
• French • Spanish
• German • Swedish
• Italian • Russian
• Japanese • Turkish
• Portuguese • Romanian


How Can LinkedIn Help You in the
Security Industry?
•Answering Questions and Joining Groups in LinkedIn Creates:

•New Customers

•Increased Visibility

•References

•Expert Status

•Known in Your Field

•Greater Knowledge of Industry


SIAC IS NOW ON TWITTER, LINKEDIN
& WORDPRESS
• The Security Industry Alarm Coalition (SIAC) is stepping up its efforts
to reach law enforcement, citizens and companies in the security
industry by adopting several new social media tools.
• Short messages will be frequently delivered via Twitter. LinkedIn will
connect users with SIAC services. At WordPress, SIAC will blog on
successful alarm reduction techniques and invite discussion and
comments from viewers.
• “Central to our mission is getting the word out about what we do,”
said SIAC Executive Director Stan Martin. “…that there are still many
groups who are unaware of the services we provide. The social
media tools we now employ offer a great way to connect with many
of our key constituents.
• To succeed in reducing the number of unnecessary alarm
signals, people need to know who we are and the solutions we
provide.”


Facebook – Good Examples


Facebook – Needs Improvement

Stopped connecting with
customers


TWITTER – Good Example


TWITTER – Needs Improvement

They stopped connecting with their customers


LinkedIn Answers
This Could Be You!


LinkedIn Answers

This could be your
business name!


LinkedIn Groups


Mitigate Bad Press Through
Social Media
Company isn’t listening and didn’t respond. A missed
opportunity for Great Customer Service.

Add Owner Comment is Blank!


Your Security Business Can Benefit
From These Platforms
Use LinkedIn to establish & grow network
Use Facebook to learn about your
customer, broaden your reach and focus –
present special offers, updates, & reasons
to stay
Add Twitter to stay in front of your
customer, lead customers back to special
offers, solve issues, share great experiences

Which Social Media Platform Should I Use With Examples from Home Security Business

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