Utm parameters for dummies

UTM Parameters
for dummies
7 Steps to building your first URL
@nikhilsamuel

URL parameters are tags you can add at
the end of a link that help you to...

Find out the number of
clicks on one specific link

you may want to post a blog link on facebook
and check how many clicks this link has received in
your analytics tool

I know, I know..It can be tracked on facebook.
But, you can use UTM parameters to track links
anywhere on the web, irrespective of whether it’s on
facebook or twitter, etc.

Copy the url from the search bar you want to track
@nikhilsamuel
1

2
Go to the Google URL Builder
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Paste the url from the search bar
in the ‘URL Builder Form’
@nikhilsamuel
3

Enter your Source (or utm_source)
@nikhilsamuel
4

Source is the source where I will publish my
content. If I publish it on twitter, I’d use
twitter.com. Since, I’m publishing this link
on facebook, I will use facebook.com
@nikhilsamuel

Enter your Medium (or utm_medium)
@nikhilsamuel
5

Medium is the marketing medium you
will use to get to your customers.
@nikhilsamuel

Enter your Campaign name
(or utm_campaign)
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6

Campaign name is simply the name
you give to your campaign. Since I am
using this from a blog post, I will name
it blogpost.
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Enter your Content (or utm_content)
@nikhilsamuel
7

Entering content is optional. However, you can use
content to A/B test two different variations of a
facebook headlines for the same post.
Under utm_content, enter ‘has headline #1’
Under utm_content, enter ‘has headline #2’
@nikhilsamuel

Other tools you can use for UTM Parameters
Effin Amazing Chrome Extension
Google Analytics URL Builder by Quickwin
@nikhilsamuel

Utm parameters for dummies

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