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Using Google Analytics with your eyes closed
The document discusses how data from Google Analytics can be used without logging into the tool through setting up custom alerts, automated reports, and integrating with other systems to enhance marketing automation, personalization, customer records, and more. While this level of integration is powerful, it requires the website and analytics setup to be properly configured with clean data and full tracking of ecommerce, campaigns, and other integrations to realize the full benefits.
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Using Google Analytics with your eyes closed
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- 2. Or, making use ofthe data in Google Analytics without even having to log in
- 3. One Further Digital analytics anduser research @chrisunitt onefurther.com
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- 15. Custom alerts Automated reporting Advertoptimisation Website personalisation Marketing automation Pre-fetching pages Syndicating content Enhancing customer records Bots Simple Not so simple
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- 17. Ecommerce tracking Campaign tracking Noself-referrals No duplicate transactions Integrations with AdWords, etc Clean page reports A ‘properly’ coded website
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- 19. ‘Data-driven marketing’ isn’tjust about marketers’ decision making. Data from Google Analytics (and elsewhere) can fuel systems that deliver better experiences to users, and better results for organisations.
- 20. Want to talkabout this some more? @chrisunitt chris@onefurther.com