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Data - how to listen | Chris Unitt | AMA Beyond Digital 2019
The document outlines strategies for improving website performance and user experience through data analysis. It discusses methods including monitoring social media notifications, using Google Ads and Search Console for insights, and analyzing Google Analytics for site search behavior and drop-off rates. Additionally, it emphasizes the importance of customer surveys to understand visitor intent and enhance service delivery.
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Data - how to listen | Chris Unitt | AMA Beyond Digital 2019
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- 13. Look at ‘SearchResults’ Remove brand queries Remove high average positions Look for questions
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- 16. Site search Page speed Funneldrop-offs CTAs FAQs Error messages Engaged pageviews
- 18. Site search Page speed Funneldrop-offs CTAs FAQs Error messages Engaged pageviews
- 20. Site search Page speed Funneldrop-offs CTAs FAQs Error messages Engaged pageviews
- 21. Checkout stage Drop-offrate Select date 0.2% Select seats 65% Edit tickets 27% Basket 35% Order summary 2% Billing details 0.8% Payment 11% Order confirmation
- 22. Site search Page speed Funneldrop-offs CTAs FAQs Error messages Engaged pageviews
- 24. Site search Page speed Funneldrop-offs CTAs FAQs Error messages Engaged pageviews
- 27. Site search Page speed Funneldrop-offs CTAs FAQs Error messages Engaged pageviews
- 30. Site search Page speed Funneldrop-offs CTAs FAQs Error messages Engaged pageviews
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- 33. Customer Effort Score VisitorIntent Survey
- 38. “I would havepurchased premium tickets, but it wouldn’t let me leave a single seat available. Considering there are still plenty of seats and the show is tomorrow, I think that did you a disservice”
- 39. “A picture ofthe auditorium of the theatre as it is quite difficult to know whether the seat I have picked is the right one for me”
- 40. “The website doesn'tlook real. I spent a lot of time trying to work out if i was being scammed”
- 41. Customer Effort Score VisitorIntent Survey
- 45. Thank you! @chrisunitt Slides andnotes at onefurther.com/ama2019