The Power of LinkedIn Referrals [webcast]

The Power of LinkedIn Referrals
Webcast
June 23,2016

© 2016 LinkedIn Corporation. All Rights Reserved. | 2
Introductions

© 2016 LinkedIn Corporation. All Rights Reserved. |
What will I get out of this session?
1. Overview & stats to use to build your referrals programs
2. An inside look into GoDaddy’s employee referrals program
3. LinkedIn Referrals an overview and demo
4. Q&A
3

Additional stats & resources you need to know
4
What’s “good” for referrals?What makes referrals #1? Do bonuses matter?
25% avg4
40% avg2
Your aspirations?
#1
Quality
#1
Time
#1
Tenure
Highest on-the-job
performance1
Fastest time-to-fill2
3x more likely to
stay for 3 years2
6% People who refer
for the bonuses3
Doubled bonuses,
saw no change
Dropped bonus,
referrals doubled
1) Dr. John Sullivan on ERE 2) Jobvite Index 3) LinkedIn Survey 4) iCIMS 2013 Source of Hire Report
Why
referrals?
Employee referrals programs are about solving bigger business
problems more effectively.

An inside look with GoDaddy…
5

 14mm Customers Worldwide
 37 Countries, 44 Currencies & 17 Languages
 62mm Domain Names Under Management
 +5K Employees Around The World
Most successful tech IPO of 2015
2015 Fortune List of 100 Best Companies to Work For
6
6Copyright© 2016 GoDaddy Inc. · 14455 N. Hayden Road Scottsdale, Arizona 85260 (480) 505-8800 · All Rights Reserved.
GoDaddy Today
Company Overview

 Annual hires: 2,500+ (~1800 are call center support)
 Recruiting Team: 10 Recruiters, 3 University Relations, 6 coordinators
 Key targets: Call Center in AZ and Iowa; Engineers in Bay Area, Boston,
Seattle and Iowa; Corporate positions in all locations
We challenged our hiring managers and key performers to:
 Create a “culture of recruiting”
 Refer exceptional talent
 Sharing content with GoTeam
 Telling their story on Glassdoor
7
GoDaddy Talent Acquisition
Recruiting is a TEAM Sport @ GoDaddy
RESULT: Employee referrals now 33% of hires up from 17% in
June of 2014, while reducing referral bonus from $3000 to $1000!

• January 2016: Pilot program with 100 participants
• Initial growing pains first 2 weeks
• Three weeks in, a placement!
• Mid-April: initial general rollout of sign-up link
• Enter…THE MIRROR!
• Continued engagement “boosts”
8
LinkedIn Referrals Initiative
GoDaddy’s Approach to LinkedIn Referrals
GOAL: Reinforce our “culture of recruiting” by getting people to
sign up for LinkedIn Referrals.

LinkedIn Referrals Initiative
Creating Awareness and Promoting “Culture of Recruiting”

GoDaddy Summary
GoDaddy’s Take on Employee Referrals & LinkedIn Referrals
• Personalized, authentic branding
• Recruiters can drive referrals
• Engagement is automatic
• Culture of recruiting
• The best quality hires
• Personal brand improving
employment brand
Employee Referrals LinkedIn Referrals

Businesses win with the right talent, but acquiring
talent is increasingly difficult and costly
12
1 Bureau of Labour Statistics, 2015
2 Aberdeen, 2015
3LinkedIn Talent Trends, 2016
4Bersin, Talent Acquisition Factbook, 2015
Transient
workforce
1 in 4 employees say they’ll
switch jobs within the year3
High competition
for talent
14 Year high for job
openings in the U.S.1
Low supply
of people with
key skills
80% of companies say
there is a skills shortage2
Requiring more of your time and resources
+7% more spend • +9% more TA headcount • +8% longer to fill a role4

Talent is more active than ever and their paths are
influenced by people and companies they trust
13
?
?
?
?
?
?
?
?
? #1The #1 way talent
discovers a job
opportunity is from
someone they know2
66%Of job switchers knew
about their company
before they heard
about the opportunity3
?
?
?
1 CEB, Branding for Influence, 2014
2 LinkedIn, Job Switcher Survey, 2016
3 LinkedIn, Talent Trends, 2016

Your company network can be a significant asset in
helping you to acquire talent on this path
14
CLIENT employees
are on LinkedIn
Professionals directly
connected to your
employees
Demo Co.
Employees
Company Connections
1,500,000
10,000
ATS Data
* Total Applicants in your ATS (past two years)
150,000
LinkedIn past
applicants*
All past
applicants

Employees ATS Data
LinkedIn Referrals’ unique position unlocks
company networks
Engaged Visible Integrated
Company
Connections
15

LinkedIn Referrals: an employee referral portal,
enhancements to Recruiter, and an admin portal
16
Referral portal
for all employees
Enhancements to all
Recruiter licenses
Admin portal for
TA/HR leaders

Demo Personas
Employee Candidate Recruiter Admin

Tim’s view of the requisition in Demo Co.’s ATS Recruiter Journey

The Power of LinkedIn Referrals [webcast]

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