Downloaded 33 times
Uploaded byJulie South
The Power of LinkedIn in Your Business - Reasons To Use LinkedIn for Lead Generation
The document emphasizes the significance of LinkedIn as a lead-generation tool for businesses, highlighting its vast user base and engagement levels. It notes that LinkedIn members are more likely to engage with brands and make purchases based on their LinkedIn interactions. To leverage this potential, businesses should focus on creating consistent and relevant digital content that resonates with their ideal clients.
More Related Content
Similar to The Power of LinkedIn in Your Business - Reasons To Use LinkedIn for Lead Generation
The Power of LinkedIn in Your Business - Reasons To Use LinkedIn for Lead Generation
- 1. the power of Linkedinin your business GET GOOGLI:
- 2. … do youuse Linkedin as a lead generating tool to find & attract your next client…? GET GOOGLI:
- 3. If….. Linkedin wasa country it would be the third largest – larger than the USA: pop. 347m GET GOOGLI: Source: Linkedin, Wikipedia
- 4. Two new membersjoin Linkedin every second! GET GOOGLI:
- 5.
- 6. out of allof Linkedin’s members - who is your ideal client…? GET GOOGLI:
- 7. Which of these Linkedinmembers matches your ideal client profile …? GET GOOGLI:
- 8. AGE: how old isyour ideal client…? GET GOOGLI:
- 9. LINKEDIN MEMBERS: 77% areaged 25 or older GET GOOGLI: http://booleanblackbelt.com/2013/07/linkedin-traffic-statistics-and-user-demographics-2013/
- 10. LINKEDIN MEMBERS: 24%aged35–44:men &women old enough to have their careers ontrackandhavesocial& professionalinfluence GET GOOGLI: REASON #1 http://booleanblackbelt.com/2013/07/linkedin-traffic-statistics-and-user-demographics-2013/
- 11. 50-64 year oldsare the largest growing group getting “social” across all social media platforms. GET GOOGLI: http://booleanblackbelt.com/2013/07/linkedin-traffic-statistics-and-user-demographics-2013/
- 12. LINKEDIN MEMBERS: 37% aged45-64 - this age group is more active, wealthier & healthier than ever before GET GOOGLI: http://booleanblackbelt.com/2013/07/linkedin-traffic-statistics-and-user-demographics-2013/
- 13. but what do peopledo on Linkedin …? GET GOOGLI:
- 14.
- 15. LINKEDIN MEMBERS: are 2xmore likely to purchase from and recommend the brands they follow. GET GOOGLI:
- 16.
- 17. BUSINESSES ON LINKEDINHAVE: 4x higher visits-to-lead conversion rates than on other social media platforms Linkedin Marketing Solutions GET GOOGLI:
- 18.
- 19. LINKEDIN MEMBERS: 6x morelikely to engage with content than job activity. SOURCE: Linkedin Marketing Solutions GET GOOGLI: REASON #4 Linkedin is no longer just the portal to hang yourCV.
- 20. LINKEDIN MEMBERS: 50% aremore likely to buy from a company they engage with on Linkedin. Source: Linkedin Sophisticated Marketers’ Guide GET GOOGLI: REASON #5
- 21. LINKEDIN MEMBERS: 47% readnews or information from consumer brands at least once a month. Connecting Consumers to Brands on Linkedin Study, 08/2014 GET GOOGLI:
- 22. LINKEDIN MEMBERS: are veryinterested in : • company news; • information, and • company innovation. Connecting Consumers to Brands on Linkedin Study, 08/2014 GET GOOGLI: Inotherwordsblogs, digitalcontent, podcasts,video, news.
- 23. Source: Linkedin SophisticatedMarketers’ Guide GET GOOGLI:
- 24. … how canyou & your business be on the receiving end of all this Linkedin activity …? GET GOOGLI:
- 25. It’s all aboutdigital CONTENT GET GOOGLI:
- 26.
- 27.
- 28.
- 29. CONTENT THAT: demonstrates you thinklike your clients GET GOOGLI:
- 30. CONTENT WHERE: you educate yourclients GET GOOGLI:
- 31.
- 32. CONTENT THAT: inspires being talkedabout GET GOOGLI:
- 33. then what…? then youget found on Linkedin GET GOOGLI:
- 34. WHERE TO FROM HERE…? Let’sstart by connecting – you can check me out here: https://www.linkedin.com/in/halobizjuliesouth GET GOOGLI:
- 35.
Editor's Notes
- #18 LI members also have a four-times higher visit to lead conversion rate than other social media platforms
- #20 And LI members are 6x more likely to engage with content – in other words with a company’s MARKETING ACTIVITY than with job hunting… GET GOOGLI shows YOU how you can enjoy being on the receiving end of these results in YOUR business
- #21 The same research also discovered that 50% of Linkedin members reported they’re more likely to buy from a company they engage with on LI and.........
- #22 According to the LI Connecting Consumers to Brands on LI study in August 2014, 47% of LinkedIn users read news or information from consumer brands on LinkedIn at least once a month. The highest areas of interest were company news, information and innovation from companies. The type of information sought is more professional-type information and gives companies a different opportunity to reach their audiences with relevant information. This is the type of info I share – relevant stuff that will help my own clients. In GET GOOGLI you’ll learn how to create helpful content and then use LI to distribute that content to your network so people like me pick it up and share it … and you’ll learn how to create information that your market wants to read and share.
- #23 According to the LI Connecting Consumers to Brands on LI study in August 2014, 47% of LinkedIn users read news or information from consumer brands on LinkedIn at least once a month. The highest areas of interest were company news, information and innovation from companies. The type of information sought is more professional-type information and gives companies a different opportunity to reach their audiences with relevant information. This is the type of info I share – relevant stuff that will help my own clients. In GET GOOGLI you’ll learn how to create helpful content and then use LI to distribute that content to your network so people like me pick it up and share it … and you’ll learn how to create information that your market wants to read and share.
- #24 and a whopping 80% of LI members want to connect with companies – because those connections provide them with the opportunities to enhance their professional decision-making.