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The document provides 15 tips for small businesses to hire talented employees using LinkedIn. It recommends that businesses first lay the foundation by creating a compelling company presence on LinkedIn that attracts candidates. This involves the business owner sharing their personal story and values, setting up a basic company page, and defining their employee value proposition. Once the foundation is set, the business can then use LinkedIn to actively find and engage with candidates by searching, participating in groups, leveraging connections, and posting jobs. The final steps involve properly screening candidates and making the right hire.
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Rockstartalent 130815121724-phpapp02
- 1. ©2013 LinkedIn Corporation.All Rights Reserved. 15 Small Business Tips to Hiring Rock Star Talent
- 2. In a smallbusiness, talent is your most valuable asset ©2013 LinkedIn Corporation. All Rights Reserved.
- 3. Each addition toyour team can drive huge gains ©2013 LinkedIn Corporation. All Rights Reserved. " " ‘Count on the best people outperforming the worst by about 10:1’* * Peopleware (1997), Tom DeMarco & Timothy Lister
- 4. But how doyou find rock star talent with scarce time and resources? ©2013 LinkedIn Corporation. All Rights Reserved.
- 5. ©2013 LinkedIn Corporation.All Rights Reserved. First, lay the foundation Start with your story " "
- 6. Tell Your Personal Story onYour Profile Your team members are the business… • What defines you? • What do you value? • Who do you want to work with? • Why is your business exciting? • Why should others join you? • How do you lead?
- 7. Your Company Page:The Basics Create an information hub for talent to learn about your company by adding a logo, banner image, and description
- 8. Connect your Team Encouragefellow employees to add their current position at your company – they’ll appear directly on the Company Page
- 9. ©2013 LinkedIn Corporation.All Rights Reserved. Have a Clear Employee ‘Value Proposition’
- 10. ©2013 LinkedIn Corporation.All Rights Reserved. Have a Clear Employee ‘Value Proposition’ Culture Team Mission Compensation Growth Perks Workplace
- 11. ©2013 LinkedIn Corporation.All Rights Reserved. You’ve created a company presence that attracts rock star talent " "
- 12. Now you’re readyto go out and find some ©2013 LinkedIn Corporation. All Rights Reserved.
- 13. ©2013 LinkedIn Corporation.All Rights Reserved. It’s time to flex the LinkedIn network Build your pipeline " "
- 14. Search on LinkedIn Searchusing keywords that illustrate the attributes you’re looking for in a candidate; quality talent might exist within your network
- 15. Search on LinkedIn Narrowdown your results using search facets
- 16. ©2013 LinkedIn Corporation.All Rights Reserved. Engage in LinkedIn Groups Join groups that relate to your hiring goals to identify industry experts – they could make great candidates
- 17. Make use ofthe LinkedIn Algorithm Quickly identify LinkedIn members that closely match the attributes of a top candidate using the ’People Similar to’ section on their profile page
- 18. Get a warmintroduction Leverage your network and get introduced to potential candidates through mutual connections
- 19. Reach out withInMail Message any potential candidate on LinkedIn with InMail. Show you’re being selective and highlight skills that make them an appealing candidate.
- 20. ©2013 LinkedIn Corporation.All Rights Reserved. Post a Job on LinkedIn Reach the right talent, across LinkedIn …whether they’re actively looking or not
- 21. ©2013 LinkedIn Corporation.All Rights Reserved. Consider Developing Entry- Level Talent “I wasn’t even thinking about hiring an intern until LinkedIn offered me a free student posting… now that person is full-time, and I’m going to do it again” - LinkedIn SMB CEO
- 22. ©2013 LinkedIn Corporation.All Rights Reserved. You leveraged LinkedIn and created a top-notch shortlist " "
- 23. ©2013 LinkedIn Corporation.All Rights Reserved. Now make the perfect match Screen, interview, hire " "
- 24. ©2013 LinkedIn Corporation.All Rights Reserved. Do Your Homework Use mutual connections and shared networks, such as alumni or former employees, to assess a candidate’s strengths
- 25. “©2013 LinkedIn Corporation.All Rights Reserved. When you’re hiring for an unfamiliar role - say, your first ever VP of Sales - make sure you calibrate. Meet with people in that function to learn ‘what good looks like’. – Katie, talent leader, investment company
- 26. ©2013 LinkedIn Corporation.All Rights Reserved. Know when to engage with the experts You may not have the time to dedicate to finding your next hire - and that’s OK. Instead, consider working with a recruiting agency.
- 27. “©2013 LinkedIn Corporation.All Rights Reserved. The agency fee might seem astronomical, but the ROI is also astronomical when you get the right team member. – Jeff, startup CEO, San Francisco
- 28. ©2013 LinkedIn Corporation.All Rights Reserved. Finally, when you’ve chosen… Make a match, not a sale
- 29. “©2013 LinkedIn Corporation.All Rights Reserved. How do you compete with big company offers? Well, if someone’s comparing you to a 10,000 person public company, you may have picked the wrong candidate. – Jeff, startup CEO, San Francisco
- 30. Start hiring now: Linkedin.com ©2013LinkedIn Corporation. All Rights Reserved.