The document provides an overview of the ecommerce industry. It discusses key topics such as ecommerce participants, features, marketing strategies, challenges and sales projections. Emerging trends in the industry include increased loyalty through augmented reality, double-digit growth in ecommerce sales reaching $4 trillion by 2020, and mobile ecommerce generating 40% of revenue. The document also outlines the ecommerce business model and environment, and lists solutions to drive sales.