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Making Brand the Yin to Strategy’s Yang | Webcast
Kasey Hurlbutt discusses how CH2M integrated branding with strategy, emphasizing the need to align brand considerations with business objectives. The document highlights the importance of understanding audience motivations and breaking down silos between brand and other business functions like finance and HR. It also notes the benefits of partnerships and continuous adaptation in branding efforts.
Making Brand the Yin to Strategy’s Yang | Webcast
- 1. how ch2m madebrand the yin to strategy’s yang Kasey Hurlbutt CH2M HILL Global Brand Manager Kasey Hurlbu, @kaseyhurlbu,
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- 5. divorce brand from“marketing vs. talent” mindset Sinek, Simon. Start With Why. 2011
- 6. know what makesyour audience tick top line bottom line recruitment retention Sales Marketing Communications Corporate Development Business Units (P&Ls) Finance & Accounting Regions Legal Talent acquisition, Front-line managers HR Learning & development Front-line managers,
- 7. make brand theyin to strategy’s yang bottom line recruitment retention top line
- 8. quick wins, lessons& in the works
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- 12. Q&A Kasey Hurlbutt CH2M HILL Global Brand Manager Kasey Hurlbu, @kaseyhurlbu,