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Linked in talent pool report students
The document provides insights into the talent pool of students and recent graduates on LinkedIn across various regions, highlighting their growing presence on the platform and their job preferences. It details the characteristics of high-demand and untapped markets, as well as the attributes students prioritize in job opportunities, such as compensation, work/life balance, and career development. Companies are encouraged to leverage LinkedIn for recruitment by showcasing employment opportunities and targeted messaging that resonates with this demographic.
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Linked in talent pool report students
- 1. Talent Solutions Students andRecent Grads Talent Pool Reports Where you can find top talent and more
- 2. Table of Contents Australia Benelux(Belgium, Netherlands, and Luxemburg) DACH (Germany, Austria, and Switzerland) Europe France Italy Nordics Spain UK US Overview & Methodology Students and recent graduates are one of the fastest-growing groups on LinkedIn, coming to the site to help build their professional networks and launch their careers. Analyzing the student talent pool can help us learn: what students and recent grads look for in a job, which graduates are in highest demand, and which students you are most likely to find on LinkedIn. About LinkedIn Talent Solutions LinkedIn is the world's largest professional network with more than 259 million members in more than 200 countries and territories. More than 20,000 companies — including 90 of the Fortune 100 — and thousands of recruiters, HR professionals and hiring managers use LinkedIn Talent Solutions' products and services to find, engage and hire top talent across the globe. For more Talent Pool Reports: lnkd.in/TalentDemand
- 3. Students and RecentGraduates Australia The Next Generation of Australian Leaders is on LinkedIn Insights on our Student members May 2013 Executive Summary Region Quadrant Australian Students and Recent Graduates are one of the fastest growing member segments on LinkedIn. You can use LinkedIn to position your brand in front of our student members at the initial stages of their careers. An analysis of our data shows that different regions within Australia exhibit different demand characteristics that could present opportunities. • Perth based student members are more likely to be getting reached out to by recruiters – evidence of the mining and energy skills shortage • Smaller mining/energy dependent regions likewise show signs of high demand Mackay SATURATED 120 80 Perth 60 Sydney Rockhampton 40 Brisbane Darwin • Sydney and Melbourne Institutions are the most heavily represented amongst our student members • Professional Services and Financial Services attract the most Recent Graduates HIGH-DEMAND 100 Demand Index • Sydney, Melbourne and Brisbane have the largest Student populations 140 Newcastle Canberra Melbourne Townsville Adelaide 20 UNTAPPED 0 Overview 500 1,000 5,000 10,000 50,000 100,000 Members Students are using LinkedIn as a starting gate for their professional career, to establish their professional identity, build their network and research potential career opportunities. Recent research shows that 35 percent of students plan to use LinkedIn as a primary source for their job hunt, up 700 percent over the last two years.* Institution Students & Recent Graduates University of New South Wales 18,343 University of Sydney 16,894 RMIT University 16,891 They recognize LinkedIn is one of the best online tools to help jump-start their professional careers. Monash University 16,663 University of Melbourne 15,242 University of Technology, Sydney 14,648 Curtin University of Technology 14,022 Queensland University of Technology 13,981 Swinburne University of Technology 12,453 Griffith University 12,352 The University of Queensland 12,006 Macquarie University 10,658 Deakin University 10,654 Our student members use LinkedIn every day to research companies, industries, jobs and internships in industries ranging from information technology and consumer goods to Financial services. Showcase your brand and put your employment opportunities in front of highly engaged and tech savvy students, who on average visit LinkedIn more often than older professionals. Where should you look for talent? • Untapped: These mid-sized markets have relatively lower demand, meaning hiring is likely to be easier • High-Demand: These are the largest markets, where overall demand is also highest and hiring may be difficult • Saturated: These small to mid-sized markets also have very high demand, meaning hiring is likely to be difficult Where do students go? Digging deeper into our industry information, we see students are predominantly heading to; Information Technology, Accounting, Financial Services, Marketing/ Advertising and Mining make up the top 5 industry segments for recent graduates.
- 4. What are ourstudent members looking for in a job? Percentage who believe each attribute is important when considering a job opportunity 43.5% EXCELLENT COMPENSATION & BENEFITS 49.1% 42.6% WORK/LIFE BALANCE 46.6% 37.2% 36.6% STRONG CAREER PATH 31.2% 32.9% CHALLENGING WORK CULTURE FITS PERSONALITY 29.7% 28.7% STRONG EMPLOYEE DEVELOPMENT 29.7% 28.1% FLEXIBLE WORK ARRANGEMENTS 27.8% 20.1% 25.2% 26.3% PLACE I WOULD BE PROUD TO WORK 24.9% ABILITY TO MAKE AN IMPACT GOOD RELATIONSHIP W/ COLLEAGUES 29.5% 24.9% 21.7% JOB SECURITY 22.7% 29.3% Australia (AU) Total How can you reach out to this critical talent pool? If you are looking to find Students or recent graduates you will be more successful if you focus recruitment messaging on Compensation and Benefits, Work/Life Balance and Strong Career path opportunities. Interestingly, Australian students value Compensation and Work/life balance less than their international counterparts, but development opportunities and flexible work arrangements are more sought after. Reach this critical talent by leveraging your assets on LinkedIn, having your graduate positions on LinkedIn will allow our matching algorithms to put those jobs in front of relevant candidates – active or passive. 1. Employees’ Networks Engage with the talent already connected to your employees 2. Company Followers Post relevant information about your company and industry Members are nearly 3x more likely to apply for jobs at companies they follow 3. Company/Career Page Give candidates a picture of what it’s like to work for your company Showcase your employment brand with focused, targeted content 4. Targeted Advertising Dynamically deliver your message to members that fit your opportunity - on and off LinkedIn Drive traffic to your career page and jobs, or reach out to passive candidates directly Want to learn more about how your company is already connected to this talent pool and how you can best leverage these assets to reach this important talent pool for job opportunities? talent.linkedin.com Source: Australian LinkedIn Student Members July 2012 – Online Survey – 317 respondents *Forbes, 4/3/2012, “What Employers Need to Know About the Class of 2012” Copyright © 2013 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail are registered trademarks of LinkedIn Corporation in the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved.
- 5. Students and RecentGraduates Benelux The Next Generation of Leaders is on LinkedIn Insights on our Student members September 2013 Benelux students are looking for challenging work and pride in their employer when considering a job Executive Summary • The highest volume of recent graduates on LinkedIn are in Amsterdam, Rotterdam and Brussels come in as second and third. Recent graduate university supply and demand SATURATED HIGH-DEMAND Nyenrode University Rotterdam School of Management, Erasmus University Solvay Business School Eindhoven University of Technology Demand Index Students and recent graduates are the fastest growing member segment on LinkedIn. They use LinkedIn to establish their professional identities, grow their networks, and build relationships with potential employers. LinkedIn data reveals where students are concentrated, where they’re going, and the demand for them. Delft University of Technology Maastricht University University of Amsterdam Erasmus University Rotterdam Tilburg University Ghent University Katholieke Universiteit Leuven University of Groningen • Amsterdam, Netherlands and Antwerp, Belgium based recent graduates are most in demand and more likely to be approached via direct sourcing. Leiden University Radboud University Nijmegen University of Utrecht UNTAPPED You can tap LinkedIn to position your brand in front of these members at the early part of their careers. Members Overview Where should you look for talent? Students recognize LinkedIn as one of the best tools to jump-start their professional careers. 84% of student members are using LinkedIn to grow and maintain their professional network. • High-Demand: These are the largest markets, where overall demand is also highest and hiring may be difficult Our LinkedIn research also shows that 51% of Students in Benelux will look for job opportunities on LinkedIn. Student members use LinkedIn regularly to research companies, industries, and specific jobs and internships. Showcase your brand and put employment opportunities in front of highly engaged and increasingly connected students. • Untapped: These mid-sized markets have relatively lower demand, meaning hiring is likely to be easier Top 10 penetrated Benelux universities on LinkedIn 1. Saxion Hogescholen 2. Delft University of Technology 3. Christelijke Hogeschool Windesheim Where are graduates going? 4. VU University (Vrije Universiteit) Industry information provides unique insights into where new graduates are headed. LinkedIn network data indicates the top 5 industries for this demographic are health care, technology, marketing and advertising, financial services, and research. 5. Tilburg University We found that 71% Benelux students are willing to relocate for a job, and a further 13% are willing to relocate only if it is within their country. 9. Hogeschool van Amsterdam 6. Leiden University 7. Twente University 8. Erasmus University Rotterdam 10. Avans Hogeschool Penetration = Current student volume on LinkedIn/Total student body
- 6. What are ourstudent members looking for in a job? Percentage who believe each attribute is important when considering a job opportunity 43% CHALLENGING WORK 47% 41% A PLACE I WOULD BE PROUD TO WORK AT 32% 39% 41% CULTURE THAT FITS MY PERSONALITY 32% GOOD WORK/LIFE BALANCE 47% 24% ABILITY TO MAKE AN IMPACT STRONG CAREER PATH 29% 20% 10% 18% FLEXIBLE WORK ARRANGEMENTS 15% 18% STRONG EMPLOYEE DEVELOPMENT EXCELLENT COMPENSATION & BENEFITS 11% 15% 8% Benelux Students Benelux Professionals How can you reach out to this critical talent pool? If you are looking to find Students or recent graduates, focus recruitment messaging on work/life balance, challenging work and strong career path and development. Students find these more compelling than experienced professionals. Reach this critical talent by making the most of LinkedIn. Posting your new graduate positions and internships on LinkedIn allows our matching algorithms to get those jobs in front of relevant candidates – whether actively searching or passive candidates already employed in similar jobs. 1. Free Student/Entry Level Jobs Post your student/internships and entry level roles for free at http://www.linkedin.com/job/consumer/students 2. CheckIn Use CheckIn to improve and streamline the campus recruitment experience CheckIn is LinkedIn’s newest tool for grad recruiting that dramatically improves your efficiency 3. Company/Career Page Give students a picture of what it’s like to work for your company with authentic messages Showcase your employment brand with focused, targeted content 4. Targeted Advertising Dynamically deliver your message to members that fit your opportunity - on and off LinkedIn Drive traffic to your career page and jobs, or reach out to passive candidates directly Want to learn more about how your company is already connected to this talent pool and how you can best leverage these assets to reach this important talent pool for job opportunities? talent.linkedin.com Source: Student Talent Pool Survey - September 2013 – 188 Benelux respondents Copyright © 2013 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail are registered trademarks of LinkedIn Corporation in the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved.
- 7. Students and RecentGraduates DACH The Next Generation of Leaders is on LinkedIn Insights on our Student members October 2013 DACH students are looking for excellent compensation and benefits, work/life balance, and the ability to make an impact when considering a job Executive Summary • The highest volume of recent graduates on LinkedIn are in Geneva, Zürich and Berlin come in as second and third. University supply and demand (recent graduates) Universität Mannheim SATURATED Fernuniversität Hagen HIGH-DEMAND ETH Zürich Technische Universität Wien Johannes GutenbergUniversität Mainz Goethe-Universität Frankfurt am Main Wirtschaftsuniversität Wien Ruprecht-Karls-Universität Heidelberg Demand Index Students and recent graduates are the fastest growing member segment on LinkedIn. They use LinkedIn to establish their professional identities, grow their networks, and build relationships with potential employers. LinkedIn data reveals where students are concentrated, where they’re going, and the demand for them. Technische Universität Berlin École Polytechnique Fédérale de Lausanne (EPFL) Universität Potsdam Universität Bremen Universität Karlsruhe (TH) Humboldt-Universität zu Berlin Université de Genève Universität Freiburg Universität St. Gallen (HSG) Universität Zürich Technische Universität München Universität Wien Freie Universität Berlin Universität Hamburg RWTH Aachen University Université de Lausanne (UNIL) • Frankfurt, Zürich, and Geneva based recent graduates are most in demand and more likely to be approached via direct sourcing. Ludwig-Maximilians Universität München UNTAPPED You can tap LinkedIn to position your brand in front of these members at the early part of their careers. Members Overview Where should you look for talent? Students recognize LinkedIn as one of the best tools to jump-start their professional careers. 85% of student members are using LinkedIn to grow and maintain their professional network. • High-Demand: These are the largest markets, where overall demand is also highest and hiring may be difficult Our LinkedIn research also shows that 74% of Students in DACH will look for job opportunities on LinkedIn. Student members use LinkedIn regularly to research companies, industries, and specific jobs and internships. Showcase your brand and put employment opportunities in front of highly engaged and increasingly connected students. • Untapped: These mid-sized markets have relatively lower demand, meaning hiring is likely to be easier Top 10 penetrated DACH universities on LinkedIn 1. Universität St. Gallen (HSG) 2. École Polytechnique Fédérale de Lausanne (EPFL) 3. University of Lausanne (UNIL) Where are graduates going? 4. Universität Zürich (UZH) Industry information provides unique insights into where new graduates are headed. LinkedIn network data indicates the top 5 industries for this demographic are technology, research, marketing and advertising, management consulting, and financial services. 5. University of Geneva We found that 88% DACH students are willing to relocate for a job, and a further 3% are willing to relocate only if it is within their country. 9. Universität Freiburg 6. ETH Zürich 7. Technische Universität München (TUM) 8. Universität Mannheim 10. Technische Universität Berlin Penetration = Current student volume on LinkedIn/Total student body
- 8. What are ourstudent members looking for in a job? Percentage who believe each attribute is important when considering a job opportunity 36% EXCELLENT COMPENSATION & BENEFITS 31% 35% ABILITY TO MAKE AN IMPACT 27% 35% GOOD WORK/LIFE BALANCE 45% 30% CHALLENGING WORK 36% 24% CULTURE THAT FITS MY PERSONALITY 35% 24% STRONG CAREER PATH 13% 21% FLEXIBLE WORK ARRANGEMENTS 10% 21% A PLACE I WOULD BE PROUD TO WORK AT 17% 21% GOOD RELATIONSHIP WITH YOUR COLLEAGES STRONG EMPLOYEE DEVELOPMENT 18% 15% 6% DACH Students DACH Professionals How can you reach out to this critical talent pool? If you are looking to find Students or recent graduates, focus recruitment messaging on excellent compensation & benefits and their ability to make an impact. Students find these more compelling than experienced professionals. Reach this critical talent by making the most of LinkedIn. Posting your new graduate positions and internships on LinkedIn allows our matching algorithms to get those jobs in front of relevant candidates – whether actively searching or passive candidates already employed in similar jobs. 1. Free Student/Entry Level Jobs Post your student/internships and entry level roles for free at http://www.linkedin.com/job/consumer/students 2. CheckIn Use CheckIn to improve and streamline the campus recruitment experience CheckIn is LinkedIn’s newest tool for grad recruiting that dramatically improves your efficiency 3. Company/Career Page Give students a picture of what it’s like to work for your company with authentic messages Showcase your employment brand with focused, targeted content 4. Targeted Advertising Dynamically deliver your message to members that fit your opportunity - on and off LinkedIn Drive traffic to your career page and jobs, or reach out to passive candidates directly Want to learn more about how your company is already connected to this talent pool and how you can best leverage these assets to reach this important talent pool for job opportunities? talent.linkedin.com Source: Student Talent Pool Survey - September 2013 – 180 DACH respondents Copyright © 2013 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail are registered trademarks of LinkedIn Corporation in the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved.
- 9. Students and RecentGraduates Europe The Next Generation of Leaders is on LinkedIn Insights on our Student members August 2013 Executive Summary Recent graduate regional supply and demand Students and recent graduates are the fastest growing member segment on LinkedIn. They use LinkedIn to establish their professional identities, grow their networks, and build relationships with potential employers. LinkedIn data reveals where students are concentrated, where they’re going, and the demand for them. • London based recent grads are most in demand, almost 4 times more likely to be approached via direct sourcing than graduates in Amsterdam SATURATED HIGH-DEMAND Reading, UK Kingston upon Thames, UK 100 Twickenham, UK Guildford, UK 80 Cambridge, UK 70 Harrow, UK 60 London, UK Leeds, UK Bristol, UK Edinburgh, UK Manchester, UK Birmingham, UK Sheffield, UK Newcastle upon Tyne, UK Cardiff, UK Coventry, UK Oxford, UK 50 Demand Index • The most recent graduates on LinkedIn are in the UK and the Netherlands Region Quadrant 120 Brighton, UK Nottingham, UK Leicester, UK 40 35 UK, Other Ireland - All 30 UNTAPPED Amsterdam Area, Netherlands 25 Eindhoven Area, Netherlands 20 Rotterdam Area, Netherlands 17.5 Nijmegen Area, Netherlands Brussels Area, Belgium The Hague Area, Netherlands 15 • Universities in the Netherlands are highly represented on LinkedIn • Technology, marketing/advertising and research industries have the most recent graduates You can tap LinkedIn to position your brand in front of these members at the early part of their careers. Israel - All Copenhagen Area, Denmark 12 Sweden, Other Paris Area, France 10 5,000 7,000 10,000 15,000 20,000 30,000 40,000 50,000 70,000 100,000 150,000 Members Top 10 European schools on LinkedIn 1. Anadolu Üniversitesi Overview 2. The Open University Students recognize LinkedIn as one of the best tools to jump-start their professional careers. Recent LinkedIn research shows that 34% of Students in Europe will look for opportunities on LinkedIn. 3. Hogeschool van Amsterdam Student members use LinkedIn regularly to research companies, industries, and specific jobs and internships. Showcase your brand and put employment opportunities in front of highly engaged and increasingly connected students. Where should you look for talent? • Untapped: These mid-sized markets have relatively lower demand, meaning hiring is likely to be easier • High-Demand: These are the largest markets, where overall demand is also highest and hiring may be difficult 4. Istanbul Üniversitesi 5. Universidad Complutense de Madrid 6. Universiteit van Amsterdam 7. Hogeschool van Utrecht 8. Københavns Universitet 9. Universiteit Utrecht 10. The University of Manchester Where are graduates going? Industry information provides unique insights into where new graduates are headed. LinkedIn network data indicates the top 5 industries for this demographic are technology, marketing and advertising, research, and financial services. 200,000
- 10. What are ourstudent members looking for in a job? Percentage who believe each attribute is important when considering a job opportunity 41% WORK/LIFE BALANCE 46% 41% CHALLENGING WORK 37% 41% STRONG CAREER PATH 28% 39% STRONG EMPLOYEE DEVELOPMENT 26% 37% ABILITY TO MAKE AN IMPACT 32% 33% EXCELLENT COMPENSATION & BENEFITS 44% 27% 27% JOB SECURITY Students Professionals How can you reach out to this critical talent pool? If you are looking to find Students or recent graduates, focus recruitment messaging on work/life balance, challenging work and strong career path and development. Students find these more compelling than experienced professionals. Reach this critical talent by making the most of LinkedIn. Posting your new graduate positions and internships on LinkedIn allows our matching algorithms to get those jobs in front of relevant candidates – whether actively searching or passive candidates already employed in similar jobs. 1. Free Student/Entry Level Jobs Post your student/internships and entry level roles for free at http://www.linkedin.com/job/consumer/students 2. CheckIn Use CheckIn to improve and streamline the campus recruitment experience CheckIn is LinkedIn’s newest tool for grad recruiting that dramatically improves your efficiency 3. Company/Career Page Give students a picture of what it’s like to work for your company with authentic messages Showcase your employment brand with focused, targeted content 4. Targeted Advertising Dynamically deliver your message to members that fit your opportunity - on and off LinkedIn Drive traffic to your career page and jobs, or reach out to passive candidates directly Want to learn more about how your company is already connected to this talent pool and how you can best leverage these assets to reach this important talent pool for job opportunities? talent.linkedin.com Source: LinkedIn Student Members July 2012 – Online Survey – 843 respondents LinkedIn Job Seeker Survey May 2013 1134 respondents Copyright © 2013 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail are registered trademarks of LinkedIn Corporation in the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved.
- 11. Students and RecentGraduates France The Next Generation of Leaders is on LinkedIn Insights on our Student members October 2013 French students are looking for a place they would be proud to work at when considering a job Executive Summary University and school supply and demand (recent graduates) Students and recent graduates are the fastest growing member segment on LinkedIn. They use LinkedIn to establish their professional identities, grow their networks, and build relationships with potential employers. LinkedIn data reveals where students are concentrated, where they’re going, and the demand for them. HIGH-DEMAND SUPINFO - The International Institute of Information Technology Université Paris Dauphine HEC School of Management ESSEC Business School EMLYON Business School Ecole centrale de Paris Conservatoire National des Arts et Métiers Ecole supérieure de Commerce de Toulouse ESCP Europe Grenoble Ecole de Management Demand Index • The highest volume of recent graduates on LinkedIn are in Paris. Lyon and Lille come in as second and third. SATURATED Institut national des Sciences appliquées de Lyon Université Panthéon Assas (Paris II) Université Pierre et Marie Curie (Paris VI) INSEEC Institut d’Etudes politiques de Paris KEDGE Business School (BEM/Euromed) Université Paris X Nanterre • Paris, Lyon, and Nice based recent graduates are most in demand and more likely to be approached via direct sourcing. Université Paris Sud (Paris XI) Université Paris Sorbonne (Paris IV) UNTAPPED You can tap LinkedIn to position your brand in front of these members at the early part of their careers. Université Panthéon Sorbonne (Paris I) Members Overview Students recognize LinkedIn as one of the best tools to jump-start their professional careers. 83% of student members are using LinkedIn to grow and maintain their professional network. Our LinkedIn research also shows that 73% of Students in France will look for job opportunities on LinkedIn. Student members use LinkedIn regularly to research companies, industries, and specific jobs and internships. Showcase your brand and put employment opportunities in front of highly engaged and increasingly connected students. Where should you look for talent? • Untapped: These mid-sized markets have relatively lower demand, meaning hiring is likely to be easier • High-Demand: These are the largest markets, where overall demand is also highest and hiring may be difficult Top 10 penetrated French Universities and Schools on LinkedIn 1. HEC School of Management 2. Ecole Centrale de Paris 3. EMLYON Business School Where are graduates going? Industry information provides unique insights into where new graduates are headed. LinkedIn network data indicates the top 5 industries for this demographic are technology, marketing and advertising, research, international trade and development, and human resources. We found that 92% French students are willing to relocate for a job, and a further 4% are willing to relocate only if it is within their country. 4. Rouen Business School 5. ESSEC Business School 6. Audencia Nantes Ecole de Management 7. EDHEC Business School 8. ISC Paris 9. ESC Toulouse 10. ESCP Europe Penetration = Current student volume on LinkedIn/Total student body
- 12. What are ourstudent members looking for in a job? Percentage who believe each attribute is important when considering a job opportunity 46% A PLACE I WOULD BE PROUD TO WORK AT 26% 35% CHALLENGING WORK 42% 33% 32% GOOD WORK/LIFE BALANCE 24% EXCELLENT COMPENSATION & BENEFITS STRONG CAREER PATH 29% 24% 8% 23% 24% ABILITY TO MAKE AN IMPACT GOOD RELATIONSHIP WITH YOUR COLLEAGUES 23% 14% 19% CULTURE THAT FITS MY PERSONALITY COMPANY WITH A LONG-TERM STRATEGIC VISION 39% 14% 40% France Students France Professionals How can you reach out to this critical talent pool? If you are looking to find Students or recent graduates, focus recruitment messaging on workplace pride, challenging work and good work/life balance. Students find these factors more compelling when considering a job. Reach this critical talent by making the most of LinkedIn. Posting your new graduate positions and internships on LinkedIn allows our matching algorithms to get those jobs in front of relevant candidates – whether actively searching or passive candidates already employed in similar jobs. 1. Free Student/Entry Level Jobs Post your student/internships and entry level roles for free at http://www.linkedin.com/job/consumer/students 2. CheckIn Use CheckIn to improve and streamline the campus recruitment experience CheckIn is LinkedIn’s newest tool for grad recruiting that dramatically improves your efficiency 3. Company/Career Page Give students a picture of what it’s like to work for your company with authentic messages Showcase your employment brand with focused, targeted content 4. Targeted Advertising Dynamically deliver your message to members that fit your opportunity - on and off LinkedIn Drive traffic to your career page and jobs, or reach out to passive candidates directly Want to learn more about how your company is already connected to this talent pool and how you can best leverage these assets to reach this important talent pool for job opportunities? talent.linkedin.com Source: Student Talent Pool Survey - September 2013 – 204 France respondents Copyright © 2013 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail are registered trademarks of LinkedIn Corporation in the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved.
- 13. Students and RecentGraduates Italy The Next Generation of Leaders is on LinkedIn Insights on our Student members October 2013 Italian students are looking for a place they would be proud to work at when considering a job Executive Summary University supply and demand (recent graduates) Students and recent graduates are the fastest growing member segment on LinkedIn. They use LinkedIn to establish their professional identities, grow their networks, and build relationships with potential employers. LinkedIn data reveals where students are concentrated, where they’re going, and the demand for them. HIGH-DEMAND SDA Bocconi Università Politecnica delle Marche Università Commerciale ‘Luigi Bocconi’ Università Ca’ Foscari di Venezia Università degli Studi di Torino Università degli Studi di Ferrara Demand Index • The highest volume of recent graduates on LinkedIn are in Milan. Rome and Turin come in as second and third. SATURATED Università degli Studi di Urbino ‘Carlo Bo’ Università degli Studi ‘Gabriele d’Annunzio’ di Chieti - Pescara LUISS Business School Università degli Studi di Bergamo Libera Università di Lingue e Comunicazione IULM Università degli Studi di Pavia Politecnico di Torino Università Cattolica del Sacro Cuore Università degli Studi di Milano Università di Roma Tor Vergata Università degli Studi Università degli Studi di Roma Tre di Milano-Bicocca Università di Pisa • Milan, Modena and Turin based recent graduates are most in demand and more likely to be approached via direct sourcing. Politecnico di Milano Università di Bologna La Sapienza Università di Roma Università degli Studi di Genova UNTAPPED Università degli Studi di Firenze Università degli Studi di Napoli ‘Federico II’ You can tap LinkedIn to position your brand in front of these members at the early part of their careers. Members Overview Students recognize LinkedIn as one of the best tools to jump-start their professional careers. 71% of student members in Italy are using LinkedIn to grow and maintain their professional network. Our LinkedIn research also shows that 76% of Students in Italy will look for job opportunities on LinkedIn. Student members use LinkedIn regularly to research companies, industries, and specific jobs and internships. Showcase your brand and put employment opportunities in front of highly engaged and increasingly connected students. Where should you look for talent? • Untapped: These mid-sized markets have relatively lower demand, meaning hiring is likely to be easier • High-Demand: These are the largest markets, where overall demand is also highest and hiring may be difficult Top 10 penetrated Italian Universities on LinkedIn 1. Università Commerciale Luigi Bocconi 2. Politecnico di Milano 3. Politecnico di Torino Where are graduates going? Industry information provides unique insights into where new graduates are headed. LinkedIn network data indicates the top 5 industries for this demographic are technology, marketing and advertising, architecture and planning, mechanical or industrial engineering, and research. We found that 89% of Italian students are willing to relocate for a job, and a further 7% are willing to relocate only if it is within their country. 4. Università Cattolica del Sacro Cuore 5. Università degli Studi di Trento 6. Università Ca’ Foscari di Venezia 7. Università degli Studi di Pavia 8. Università degli Studi di Milano 9. Università degli Studi di Padova 10. Università degli Studi di Milano-Bicocca Penetration = Current student volume on LinkedIn/Total student body
- 14. What are ourstudent members looking for in a job? Percentage who believe each attribute is important when considering a job opportunity 41% A PLACE I WOULD BE PROUD TO WORK AT 30% 32% 31% EXCELLENT COMPENSATION & BENEFITS STRONG CAREER PATH 32% 12% 30% CHALLENGING WORK 26% 29% GOOD WORK/LIFE BALANCE 45% 27% CULTURE THAT FITS MY PERSONALITY 33% 23% A COMPANY WITH A LONG-TERM STRATEGIC VISION ABILITY TO MAKE AN IMPACT 38% 19% 19% Italy Students Italy Professionals How can you reach out to this critical talent pool? If you are looking to find Students or recent graduates, focus recruitment messaging on workplace pride, excellent compensation & benefits and strong career path development. Students find these more compelling than experienced professionals. Reach this critical talent by making the most of LinkedIn. Posting your new graduate positions and internships on LinkedIn allows our matching algorithms to get those jobs in front of relevant candidates – whether actively searching or passive candidates already employed in similar jobs. 1. Free Student/Entry Level Jobs Post your student/internships and entry level roles for free at http://www.linkedin.com/job/consumer/students 2. CheckIn Use CheckIn to improve and streamline the campus recruitment experience CheckIn is LinkedIn’s newest tool for grad recruiting that dramatically improves your efficiency 3. Company/Career Page Give students a picture of what it’s like to work for your company with authentic messages Showcase your employment brand with focused, targeted content 4. Targeted Advertising Dynamically deliver your message to members that fit your opportunity - on and off LinkedIn Drive traffic to your career page and jobs, or reach out to passive candidates directly Want to learn more about how your company is already connected to this talent pool and how you can best leverage these assets to reach this important talent pool for job opportunities? talent.linkedin.com Source: Student Talent Pool Survey - September 2013 – 197 Italy respondents Copyright © 2013 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail are registered trademarks of LinkedIn Corporation in the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved.
- 15. Students and RecentGraduates Nordics The Next Generation of Leaders is on LinkedIn Insights on our Student members October 2013 Nordic students are looking for challenging work and the ability to make an impact when considering a job Executive Summary University and school supply and demand (recent graduates) Students and recent graduates are the fastest growing member segment on LinkedIn. They use LinkedIn to establish their professional identities, grow their networks, and build relationships with potential employers. LinkedIn data reveals where students are concentrated, where they’re going, and the demand for them. • Stavanger, Bergen, and Stockholm based recent graduates are the most in demand and more likely to be approached via direct sourcing. HIGH-DEMAND Copenhagen Business School (CBS) Linnaeus University Norwegian University of Science and Technology (NTNU) Háskóli Íslands (University of Iceland) Jönköping University Demand Index • The highest volume of Nordic recent graduates on LinkedIn are in Denmark. Sweden and Norway come in as second and third. SATURATED University of Stavanger (UiS) Norwegian School of Economics (NHH) Roskilde Universitetscenter University of Bergen (UiB) Royal Institute of Technology (KTH) Lund University Linköping University Danmarks Tekniske Universitet (DTU) BI Norwegian Business School University of Oslo (UiO) Stockholm University Uppsala University Chalmers University of Technology University of Gothenburg Aarhus Universitet Københavns Universitet Syddansk Universitet Aalborg Universitet Helsingin yliopisto (University of Helsinki) You can tap LinkedIn to position your brand in front of these members at the early part of their careers. UNTAPPED Members Overview Students recognize LinkedIn as one of the best tools to jump-start their professional careers. 84% of student members are using LinkedIn to grow and maintain their professional network. Our LinkedIn research also shows that 65% of student members in the Nordics will look for job opportunities on LinkedIn. Student members use LinkedIn regularly to research companies, industries, and specific jobs and internships. Showcase your brand and put employment opportunities in front of highly engaged and increasingly connected students. Where are graduates going? Where should you look for talent? • Untapped: These schools have relatively lower demand, meaning hiring is likely to be easier • High-Demand: These schools have the most activity, where overall demand is high and hiring may be difficult Top 10 penetrated Nordic Universities and Schools on LinkedIn 1. Stockholm School of Economics – Sweden 2. IT University of Copenhagen – Denmark 3. Copenhagen Business School (CBS) – Denmark 4. Danmarks Tekniske Universitet (DTU) – Denmark Industry information provides unique insights into where new graduates are headed. LinkedIn network data indicates the top 5 industries on LinkedIn for this demographic are technology, marketing and advertising, research, oil and energy, and health care. 5. Norwegian School of Economics (NHH) – Norway We found that 80% of Nordic student members are willing to relocate for a job, and a further 13% are willing to relocate only if it is within their country. 9. BI Norwegian Business School – Norway 6. Aalborg Universitet – Denmark 7. Royal Institute of Technology (KTH) – Sweden 8. Syddansk Universitet – Denmark 10. Københavns Universitet – Denmark Penetration = Current student volume on LinkedIn/Total student body
- 16. What are ourstudent members looking for in a job? Percentage who believe each attribute is important when considering a job opportunity 40% CHALLENGING WORK 49% 35% ABILITY TO MAKE AN IMPACT 28% 34% GOOD WORK/LIFE BALANCE 51% 29% A PLACE I WOULD BE PROUD TO WORK AT STRONG CAREER PATH 41% 27% 10% 24% 25% CULTURE THAT FITS MY PERSONALITY 23% STRONG EMPLOYEE DEVELOPMENT 13% 22% GOOD RELATIONSHIP WITH COLLEAGUES FLEXIBLE WORK ARRANGEMENTS 25% 20% 8% Nordic Students Nordic Professionals How can you reach out to this critical talent pool? If you are looking to find Students or recent graduates, focus recruitment messaging on challenging work, the ability to make an impact, and good work/life balance. Students find these factors compelling when considering a job. Reach this critical talent by making the most of LinkedIn. Posting your new graduate positions and internships on LinkedIn allows our matching algorithms to get those jobs in front of relevant candidates – whether actively searching or passive candidates already employed in similar jobs. 1. Free Student/Entry Level Jobs Post your student/internships and entry level roles for free at http://www.linkedin.com/job/consumer/students 2. CheckIn Use CheckIn to improve and streamline the campus recruitment experience CheckIn is LinkedIn’s newest tool for grad recruiting that dramatically improves your efficiency 3. Company/Career Page Give students a picture of what it’s like to work for your company with authentic messages Showcase your employment brand with focused, targeted content 4. Targeted Advertising Dynamically deliver your message to members that fit your opportunity - on and off LinkedIn Drive traffic to your career page and jobs, or reach out to passive candidates directly Want to learn more about how your company is already connected to this talent pool and how you can best leverage these assets to reach this important talent pool for job opportunities? http://lnkd.in/education Also, check out topics related to LinkedIn for students on our blog: http://lnkd.in/blog-students Source: Student Talent Pool Survey - October 2013 – 214 Nordic respondents Copyright © 2013 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail are registered trademarks of LinkedIn Corporation in the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved.
- 17. Students and RecentGraduates Spain The Next Generation of Leaders is on LinkedIn Insights on our Student members October 2013 Spanish students are looking for good work/life balance and challenging work when considering a job Executive Summary University and school supply and demand (recent graduates) Students and recent graduates are the fastest growing member segment on LinkedIn. They use LinkedIn to establish their professional identities, grow their networks, and build relationships with potential employers. LinkedIn data reveals where students are concentrated, where they’re going, and the demand for them. HIGH-DEMAND ESADE Business School IE Business School Universidad Nacional de Educación a Distancia - U.N.E.D. IESE Business School - University of Navarra Universidad Politécnica de Madrid Demand Index • The highest volume of recent graduates on LinkedIn are in Madrid. Barcelona and Valencia come in as second and third. SATURATED Universidad Carlos III de Madrid Universitat Politècnica de Catalunya Universidad Autónoma de Madrid Universitat Pompeu Fabra Universidad de Málaga Universidad Rey Juan Carlos Universidad Camilo José Cela Universitat d’Alacant • Madrid, Zaragoza, and Barcelona based recent graduates are most in demand and more likely to be approached via direct sourcing. Universidad de Sevilla Universitat Oberta de Catalunya Universidad Politécnica de Valencia Universidad Complutense de Madrid Universitat Autònoma de Barcelona ESIC: Business & Marketing School Universitat de Barcelona UNTAPPED You can tap LinkedIn to position your brand in front of these members at the early part of their careers. Universidad de Granada Members Overview Students recognize LinkedIn as one of the best tools to jump-start their professional careers. 67% of student members in Spain are using LinkedIn to grow and maintain their professional network. Our LinkedIn research also shows that 77% of Student members in Spain will look for job opportunities on LinkedIn. Student members use LinkedIn regularly to research companies, industries, and specific jobs and internships. Showcase your brand and put employment opportunities in front of highly engaged and increasingly connected students. Where are graduates going? Industry information provides unique insights into where new graduates are headed. LinkedIn network data indicates the top 5 industries for this demographic are marketing and advertising, mechanical or industrial engineering, technology, health wellness and fitness, and education. Where should you look for talent? • Untapped: These mid-sized markets have relatively lower demand, meaning hiring is likely to be easier • High-Demand: These are the largest markets, where overall demand is also highest and hiring may be difficult Top 10 penetrated Spanish Universities and Schools on LinkedIn 1. Universitat Pompeu Fabra 2. ESADE Business School 3. Universidad de Navarra 4. Universidad Carlos III de Madrid 5. IE Business School 6. Universidad Politécnica de Madrid 7. Universidad Rey Juan Carlos 8. Universidad Europea de Madrid 9. Universidad Complutense de Madrid We found that 95% of Spanish student members are willing to relocate for a job, and a further 2% are willing to relocate only if it is within their country. 10. Universitat Oberta de Catalunya Penetration = Current student volume on LinkedIn/Total student body
- 18. What are ourstudent members looking for in a job? Percentage who believe each attribute is important when considering a job opportunity 48% GOOD WORK/LIFE BALANCE 44% 39% 38% CHALLENGING WORK 32% A PLACE I WOULD BE PROUD TO WORK AT 28% 30% EXCELLENT COMPENSATION & BENEFITS 26% 26% STRONG CAREER PATH STRONG EMPLOYEE DEVELOPMENT 18% 26% 17% 18% CULTURE THAT FITS MY PERSONALITY ABILITY TO MAKE AN IMPACT 26% 18% 15% Spain Students Spain Professionals How can you reach out to this critical talent pool? If you are looking to find Students or recent graduates, focus recruitment messaging on work/life balance, challenging work and strong career path and development. Students find these more compelling than experienced professionals. Reach this critical talent by making the most of LinkedIn. Posting your new graduate positions and internships on LinkedIn allows our matching algorithms to get those jobs in front of relevant candidates – whether actively searching or passive candidates already employed in similar jobs. 1. Free Student/Entry Level Jobs Post your student/internships and entry level roles for free at http://www.linkedin.com/job/consumer/students 2. CheckIn Use CheckIn to improve and streamline the campus recruitment experience CheckIn is LinkedIn’s newest tool for grad recruiting that dramatically improves your efficiency 3. Company/Career Page Give students a picture of what it’s like to work for your company with authentic messages Showcase your employment brand with focused, targeted content 4. Targeted Advertising Dynamically deliver your message to members that fit your opportunity - on and off LinkedIn Drive traffic to your career page and jobs, or reach out to passive candidates directly Want to learn more about how your company is already connected to this talent pool and how you can best leverage these assets to reach this important talent pool for job opportunities? talent.linkedin.com Source: Student Talent Pool Survey - September 2013 – 239 Spain respondents Copyright © 2013 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail are registered trademarks of LinkedIn Corporation in the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved.
- 19. Students and RecentGraduates UK The Next Generation of Leaders is on LinkedIn Insights on our Student members September 2013 Executive Summary • The highest volume of recent graduates on LinkedIn are located in London, Manchester and Birmingham. Recent graduate university supply and demand SATURATED HIGH-DEMAND The Open University University of the West of England Imperial College London The Manchester Metropolitan University University of Warwick University College London, U. of London University of Southampton University of Portsmouth Loughborough University Demand Index Students and recent graduates are the fastest growing member segment on LinkedIn. They use LinkedIn to establish their professional identities, grow their networks, and build relationships with potential employers. LinkedIn data reveals where students are concentrated, where they’re going, and the demand for them. University of Westminster The University of Edinburgh UNTAPPED The University of Birmingham The Nottingham Trent University You can tap LinkedIn to position your brand in front of these members at the early part of their careers. Overview University of Leeds University of Nottingham • London based recent graduates are the most in demand. They are almost 2 times more likely to be approached via direct sourcing than graduates in Manchester. • The Open University has the highest volume of students on LinkedIn, followed by The University of Manchester and the University of Leeds. The University of Manchester University of Cambridge London School of Economics and Political Science University of Oxford Kingston University Sheffield Hallam University Coventry University Members Top 10 penetrated UK universities on LinkedIn 1. London School of Economics 2. Imperial College London Students recognize LinkedIn as one of the best tools to jump-start their professional careers. Recent LinkedIn research shows that 34% of Students in Europe will look for opportunities on LinkedIn. 3. University of Cambridge Student members use LinkedIn regularly to research companies, industries, and specific jobs and internships. Showcase your brand and put employment opportunities in front of highly engaged and increasingly connected students. 6. Bournemouth University 4. University of Oxford 5. Loughborough University 7. University of Exeter 8. University College London 9. Brunel University Where should you look for talent? • Untapped: These mid-sized markets have relatively lower demand, meaning hiring is likely to be easier • High-Demand: These are the largest markets, where overall demand is also highest and hiring may be difficult 10. University of Bristol Penetration = Current student volume on LinkedIn/Total student body Where are graduates going? Industry information provides unique insights into where new graduates are headed. LinkedIn network data indicates the top 5 industries for this demographic are marketing and advertising, technology, financial services, accounting, and higher education.
- 20. What are ourstudent members looking for in a job? Percentage who believe each attribute is important when considering a job opportunity 41% WORK/LIFE BALANCE 46% 41% CHALLENGING WORK 37% 41% STRONG CAREER PATH 28% 39% STRONG EMPLOYEE DEVELOPMENT 26% 37% ABILITY TO MAKE AN IMPACT 32% 33% EXCELLENT COMPENSATION & BENEFITS 44% 27% 27% JOB SECURITY Students Professionals How can you reach out to this critical talent pool? If you are looking to find Students or recent graduates, focus recruitment messaging on work/life balance, challenging work and strong career path and development. Students find these more compelling than experienced professionals. Reach this critical talent by making the most of LinkedIn. Posting your new graduate positions and internships on LinkedIn allows our matching algorithms to get those jobs in front of relevant candidates – whether actively searching or passive candidates already employed in similar jobs. 1. Free Student/Entry Level Jobs Post your student/internships and entry level roles for free at http://www.linkedin.com/job/consumer/students 2. CheckIn Use CheckIn to improve and streamline the campus recruitment experience CheckIn is LinkedIn’s newest tool for grad recruiting that dramatically improves your efficiency 3. Company/Career Page Give students a picture of what it’s like to work for your company with authentic messages Showcase your employment brand with focused, targeted content 4. Targeted Advertising Dynamically deliver your message to members that fit your opportunity - on and off LinkedIn Drive traffic to your career page and jobs, or reach out to passive candidates directly Want to learn more about how your company is already connected to this talent pool and how you can best leverage these assets to reach this important talent pool for job opportunities? talent.linkedin.com Source: LinkedIn Student Members July 2012 – Online Survey – 313 UK respondents LinkedIn Job Seeker Survey May 2013 1134 respondents Copyright © 2013 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail are registered trademarks of LinkedIn Corporation in the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved.
- 21. Students and RecentGraduates United States The Next Generation of Leaders is on LinkedIn Insights on our Student members Executive Summary May 2013 Recent graduate regional supply and demand Students and recent graduates are the fastest growing member segment on LinkedIn. They use LinkedIn to establish their professional identities, grow their networks, and build relationships with potential employers. LinkedIn data reveals where students are concentrated, where they’re going, and the demand for them. • Bay Area recent grads are most in demand, almost 4 times more likely to be approached via direct sourcing than their LA counterparts San Francisco Bay Area 150 SATURATED HIGH-DEMAND 120 Houston, TX 100 Boston Chicago Dallas/Fort Worth 80 Demand Index • New York, Boston, and LA have the largest current student populations Region Quadrant 175 Seattle Orange County, CA 70 Providence, RI Raleigh-Durham, NC 60 Kansas City, MO Milwaukee Baltimore, MD Indianapolis, IN 50 Austin, TX Charlotte, NC Minneapolis-St. Paul Washington D.C. Metro Denver San Diego St. Louis Detroit Los Angeles Miami/Fort Lauderdale Phoenix, AZ Portland, OR Nashville Cleveland/Akron, OH 40 New York City Atlanta Philadelphia Columbus, OH • MIT, Caltech, and Stanford have high LinkedIn penetration 30 • Health care, technology, and professional services industries have the most recent graduates 20 You can tap LinkedIn to position your brand in front of these members at the early part of their careers. Overview Students recognize LinkedIn as one of the best tools to jump-start their professional careers. Recent research shows that 35 percent of students plan to use LinkedIn as a primary source for their job hunt, an 8X increase over the last two years.* Student members use LinkedIn regularly to research companies, industries, and specific jobs and internships. Showcase your brand and put employment opportunities in front of highly engaged and increasingly connected students. Where should you look for talent? • Untapped: These mid-sized markets have relatively lower demand, meaning hiring is likely to be easier • High-Demand: These are the largest markets, where overall demand is also highest and hiring may be difficult UNTAPPED Sacramento, CA 20,000 30,000 40,000 50,000 70,000 100,000 150,000 200,000 300,000 400,000 500,000 Members LinkedIn penetration at top US schools MIT 73% Caltech 59% Stanford Duke 58% 52% Yale 49% Cornell 49% Northwestern 49% University of Chicago 47% Princeton 47% Georgia Tech 46% Where are graduates going? Industry information provides unique insights into where new graduates are headed. LinkedIn network data indicates the top 5 industries for this demographic are healthcare, technology, marketing and advertising, education, and financial services.
- 22. What are ourstudent members looking for in a job? Percentage who believe each attribute is important when considering a job opportunity 58% EXCELLENT COMPENSATION & BENEFITS 64% 46% WORK/LIFE BALANCE 51% 38% STRONG CAREER PATH 28% 34% 37% JOB SECURITY ABILITY TO MAKE AN IMPACT 29% 27% CULTURE FITS PERSONALITY 29% 27% 29% 30% CHALLENGING WORK PLACE I WOULD BE PROUD TO WORK 28% 21% US Students US Professionals How can you reach out to this critical talent pool? If you are looking to find Students or recent graduates, focus recruitment messaging on compensation and benefits, work/life balance, and strong career advancement opportunities. Reach this critical talent by making the most of LinkedIn. Posting your new graduate positions and internships on LinkedIn allows our matching algorithms to get those jobs in front of relevant candidates – whether actively searching or passive candidates already employed in similar jobs. 1. Free Student/Entry Level Jobs Post your student/internships and entry level roles for free at http://www.linkedin.com/job/consumer/students 2. CheckIn Use CheckIn to improve and streamline the campus recruitment experience CheckIn is LinkedIn’s newest tool for grad recruiting that dramatically improves your efficiency 3. Company/Career Page Give students a picture of what it’s like to work for your company with authentic messages Showcase your employment brand with focused, targeted content 4. Targeted Advertising Dynamically deliver your message to members that fit your opportunity - on and off LinkedIn Drive traffic to your career page and jobs, or reach out to passive candidates directly Want to learn more about how your company is already connected to this talent pool and how you can best leverage these assets to reach this important talent pool for job opportunities? talent.linkedin.com Source: LinkedIn Student Members July 2012 – Online Survey – 843 respondents *AfterCollege Survey April 2013 Copyright © 2013 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail are registered trademarks of LinkedIn Corporation in the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved.