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Introduction to LinkedIn media - From LinkedIn Amsterdam #Staffing event
The document is a presentation by Alex Charraudeau on using LinkedIn for media and recruitment. It discusses how recruitment is evolving from a reactive process to a more strategic and proactive approach using social media like LinkedIn. It provides information on how people use LinkedIn and suggests recruiters establish objectives, research their audience, create tactics for each social channel, and continuously measure and improve their strategy. The overall message is that recruiters should engage candidates on LinkedIn and other social networks to build their brand and source talent more efficiently.
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Introduction to LinkedIn media - From LinkedIn Amsterdam #Staffing event
- 1. An Introduction toLinkedIn Media Alex Charraudeau – Media Solutions Consultant Amsterdam September 2013 Last update: January 8, 2013
- 2. UED BRAND &MARKETING Alex Charraudeau Ex-recruiter 5 years as a recruitment marketing guy Web design, development, brand strategy, search marketing, email marketing, social media strategy At LinkedIn I help recruiters get the most out of LinkedIn 2
- 3. UED BRAND &MARKETING Agenda 1. Evolution of Recruitment Marketing 2. Introduction to Social Media 3. How People Use LinkedIn 4. Where do you fit in? 3
- 4. UED BRAND &MARKETING 4 Times are changing 4
- 5. “The best recruitersact like marketers…” 5
- 6. UED BRAND &MARKETING 6
- 7. UED BRAND &MARKETING 7 Fish where the fish are
- 8. UED BRAND &MARKETING 8 Know what they want
- 9. UED BRAND &MARKETING 9 Bring them in… 9
- 10. How do peopleuse LinkedIn? 10
- 11. UED BRAND &MARKETING 11 Bring them in…
- 12. UED BRAND &MARKETING 12 Bring them in…
- 13. UED BRAND &MARKETING 13 Bring them in…
- 14. UED BRAND &MARKETING 14 Bring them in…
- 15. UED BRAND &MARKETING 16 Bring them in…
- 16. UED BRAND &MARKETING 17 http://bit.ly/o8rbvf
- 17. UED BRAND &MARKETING 18
- 18. UED BRAND &MARKETING 19
- 19. How does itcompare to other places? 20
- 20. UED BRAND &MARKETING 21 http://bit.ly/YavXRn
- 21. UED BRAND &MARKETING 22 Passive applicants?
- 22. Where are youtoday? 23
- 23. UED BRAND &MARKETING Staffing companies are shifting to more efficient strategies CRM/ ATS reliance, Reactive Sourcing excellence, team-wide pipelining Internal and external talent engagement Post-and-pray Targeted engagement Engage everywhere, including mobile Employees as niche brand ambassadors Success metrics World class marketing of brand Talent data guides business strategy Developing Foundational Strategic Early emphasis on passive talent/ Biz Dev Job board and social recruiting Defined Unique Selling Proposition Traditional Segment-specific campaigns 24
- 24. Staffing companies arebecoming more strategic Reactive: Labor-intensive Applicant quantity focus Req to req process Developing Foundational Strategic Traditional Strategic: Efficient Quality of placement focus Proactive pipeline-based process 25
- 25. How can youplan for success? 26
- 26. UED BRAND &MARKETING Review – Five Steps To Social Recruiting Success 1. Management have to change their business 2. Establish the business objectives 3. Research your audience and think of a strategy 4. Create tactics for each channel 5. Analyse, measure, iterate, analyse, measure, iterate 27
- 27. UED BRAND &MARKETING Alex Charraudeau Ex-recruiter 5 years as a recruitment marketing guy Web design, development, brand strategy, search marketing, email marketing, social media strategy At LinkedIn I help recruiters get the most out of LinkedIn ABC (Always be connecting) LinkedIn Twitter Google+ 28