How To Create A #SocialMedia Plan From Scratch

HOW TO CREATE A SOCIAL MEDIA
PLAN FROM SCRATCH?
WORKSHOP:
Join the conversation on TWITTER #EAFOL16

SPEAKER
Heba AlSamt
Digital Media Director of TV and
Radio at DMI
President/ Founder Social
Media Club UAE
@HEBAALSAMT

HOW TO CREATE A SOCIAL MEDIA PLAN FROM SCRATCH?
AGENDA
▸Why do we need a social media plan?
▸4 steps to a social media plan
▸Q&A

“SOCIAL MEDIA IS NOT ONLY
MORE COST-EFFICIENT THAN
ADVERTISING. BUT IT ALSO
OFFERS GREAT OPPORTUNITIES
FOR INNOVATIVE ENGAGEMENT
WITH YOUR CUSTOMERS.”
Richard Branson

A SOCIAL MEDIA PLAN OUTLINES
YOUR GOALS, STRATEGIES AND
ACTION PLAN TO ENSURE YOUR TIME
HAS TANGIBLE BENEFITS TO YOUR
BRAND OR BUSINESS.

THE 4 - STEP PLAN

AUDIT YOUR
SOCIAL MEDIA
STEP 1

1. Find all of the social profiles you have and who runs them.
Address any content issues.
2. Use Google and the social media platforms to find anyone
using your brand.
3. Determine what social networks you want to focus on.
SOCIAL MEDIA AUDIT

ALIGN GOALS

1. Make the goals specific, measurable, attainable, relevant
and time based
2. Avoid goals that only focus on Likes and Followers
3. Align goals with overall business goals
SET SMART GOALS

DON’T ASSUME THAT YOU
HAVE TO BE ON ANY SOCIAL
MEDIA NETWORK.
MAKE SURE THAT YOUR
TARGETED AUDIENCE ARE ON
THEM FIRST!

Three key points before selecting your social network profiles:
1. Understand your target audience (age, location, lifestyle)
2. Ensure you know how social fits into your marketing
program
3. Understand your tone & brand
SELECT THE RIGHT SOCIAL NETWORKS

SELECT THE RIGHT SOCIAL NETWORKS

Steps to take:
1. Identify the right content for your brand
2. Create a content calendar
3. Publishing content efficiently
DEVELOP CONTENT STRATEGY

Steps to take:
1. What is your brand positioning and tone of voice?
2. What issues are important to your brand?
3. What is your community interested in when they aren’t
talking about your brand or directly to you?
4. Historical performance: What content has worked and what
hasn’t?
HOW TO DECIDE ON CONTENT TO POST

CONTENT STRATEGY - RULE OF THIRDS

1. Decide on dates, time, author, audience and social network
2. Develop content topics
3. Allocate content to different types of posts
50% of content links back to blog
25% curated from another source
20% drives content related to your business
5% is related to HR and company
CREATING CONTENT CALENDAR

THEME STRATEGY EXAMPLE: RESTAURANT

CREATING CONTENT CALENDAR

It simply means responding to your target market in a way that
evokes a response
WHAT IS ENGAGEMENT?

1. Manage all your social content in one place & share with
teams
2. Schedule your content daily
3. Schedule pre-event posts
PUBLISH CONTENT EFFICIENTLY

MEASURE RESULTS
& IMPROVE
STEP 4

IDENTIFY RIGHT METRICS TO MEASURE

1. Select social media analytics tools, such as Google
Analytics & Hootsuite Analytics.
2. Create a custom report and determine how frequently you
will review social media metrics
HOW TO MEASURE?

1. Best performing posts
2. Engagement
3.Traffic
WHAT TO MEASURE?

HE WHO FAILS
TO PLAN,
PLANS TO

How To Create A #SocialMedia Plan From Scratch

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