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How the Right CMS Makes Content Future-Friendly
The document discusses the challenges and necessary transformations in web content management from 1999 to the present, emphasizing the adoption of structured content to enhance functionality and maintainability. It outlines the key characteristics of a flexible CMS, the importance of content planning, and the benefits of a structured approach, including improved SEO and seamless integration. Finally, it provides resources and tools for implementing these strategies effectively.
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How the Right CMS Makes Content Future-Friendly
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- 4. © 2017 Tanzen HELLO! 4 Carrie Hane @carriehd
- 5. © 2017 Tanzen5 Who are you?
- 6. © 2017 Tanzen6 WHERE ARE WE TODAY? A quick history of the web
- 7. © 2017 Tanzen 1999 TO THE PRESENT 7 1999 2003 2017
- 8. © 2017 Tanzen WE’VE GOT SOME PROBLEMS • So much content • So many devices • Changing design trends • Organization-centric • Silos 8
- 9. © 2017 Tanzen9 How can we break the cycle of tear-down websites? How do we stop our organizations from being hoarders? How can we stop building websites that are hard to maintain?
- 10. © 2017 Tanzen WE KNOW WHAT’S COMING • Artificial intelligence • Internet of things • Screenless interfaces • Portable interactive experiences • Devices talking to each other • Information being shared across systems 10
- 11. © 2017 Tanzen11 THINKING DIFFERENTLY Future-friendly content
- 12. © 2017 Tanzen WINDOWS ON OUR WORLDS 12
- 13. © 2017 Tanzen13 structured content Information that is planned, developed, and connected outside of an interface. It treats content as as data so that it makes sense to people and computers.
- 14. © 2017 Tanzen14 Are you using a structured content approach?
- 15. © 2017 Tanzen DOMAIN MODEL 15
- 16. © 2017 Tanzen CONTENT MODEL 16
- 17. © 2017 Tanzen ARE YOU WITH ME?
- 18. © 2017 Tanzen18 IMPLEMENTING FUTURE-FRIENDLY CONTENT Building the CMS to support the content
- 19. © 2017 Tanzen CONTENT TYPES ARE KEY 19 content type A reusable container for managing content by common structure and purpose
- 20. © 2017 Tanzen WHAT DOES THE RIGHT CMS LOOK LIKE? • Flexible and unstructured • Node-based, separating content from presentation or container • Model-driven, has no (or optional) rendering engine and exposes an API • Designed for the author experience 20 YESNO
- 21. © 2017 Tanzen WHAT DOES GOOD IMPLEMENTATION LOOK LIKE? • Content planning is done before CMS configuration • By considering all the parts of the model first, we save time and money later • Content planning can’t be avoided — either you do it or your developers will 21 content + development + design = good implementation
- 22. © 2017 Tanzen PLANNING THE CMS AND INTERFACE 22
- 23. © 2017 Tanzen PLANNING CMS CONTENT TYPES 23 Input Field Field Title Field Type Content Type Person Content Type Name Description Info about people associated with IAS Text (plain) Title (change label to) Name Title Body (change label to) Bio Body Picture Picture Image FirstName First Name Text (plain) LastName Last Name Text (plain) TwitterID Twitter ID Text (plain) MainEvent Event Entity reference Role Role Term reference PERSON content type
- 24. © 2017 Tanzen PERSON CONTENT TYPE IN THE CMS 24
- 25. © 2017 Tanzen DISPLAY TEMPLATE 25
- 26. © 2017 Tanzen PERSON DESIGN PATTERN FOR LISTS OF PEOPLE 26
- 27. © 2017 Tanzen DYNAMIC DISPLAY - SPEAKERS 27
- 28. © 2017 Tanzen DYNAMIC DISPLAY - TEAM 28
- 29. © 2017 Tanzen29 Now you can… Do so much more
- 30. © 2017 Tanzen YOU CAN… • Change designs or CMS without a complete redesign and re-architecture • Publish across channels with a single piece of content • Integrate with other systems more easily • Reuse content throughout the websites or interfaces • Improve SEO 30
- 31. © 2017 Tanzen DYNAMIC STORYTELLING 31
- 32. © 2017 Tanzen RECAP •Why we need a different way of thinking about websites • Start designing outside the interface with domain and content modeling • Choosing the right CMS • Planning a good implementation • Dynamic storytelling potential 32
- 33. © 2017 Tanzen What are the anticipated challenges to switching to a structured content approach? 33
- 34. © 2017 Tanzen TOOLS FOR DOING THIS Site Build Worksheet – Keep track of everything Content Spec Sheets – Help authors create structured content bit.ly/tanzen-tools 34
- 35. © 2017 Tanzen MORE RESOURCES ON STRUCTURED CONTENT • Tanzen blog (www.tanzenconsulting.com/blog) • UX Booth articles (www.uxbooth.com/author/carriehane) • Designing Future-Friendly Content: Modeling Structure for Every User Interface (on Medium) • Training the CMS (on A List Apart) • Web Content Management by Deane Barker • Content Everywhere by Sara Wachter-Boettcher • Content Strategy for Mobile by Karen McGrane 35
- 36. © 2017 Tanzen3636 THANK YOU QUESTIONS? Carrie Hane tanzenconsulting.com carrie@tanzenconsulting.com @carriehd