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Google analytics-basics-presentation
Google Analytics is a free analytics service offered by Google that provides statistics about visitors and transactions on a website. It tracks usage, entry points, searches, and more via a web-based interface. To use it, one must install a tracking code on their website which collects data and sends it to Google servers for processing and analysis. This allows users to view reports on website traffic, conversions, e-commerce transactions, and more through Google Analytics' dashboard and detailed reports.
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Google analytics-basics-presentation
- 1. Google Analytics BY Zia Ur Rahman CyberdesignZ
- 2. Today's Goals • GoogleAnalytics: what is it? • Google analytics setup and configuration? • Google analytics internal map/how to use it?
- 3. What is ? "Google Analytics is a full-featured, powerful analytics package.“ Track usage, entry points, searches, etc. via a web based interface. Reports can be viewed, emailed and exported. This free version is limited to 5 million pageviews a month
- 4. What is ? • Free service offered by Google • The most widely used website statistics service* • Provides statistics and reports about visitors and transactions on a website • At-a-glance dashboard view as well as detailed reports
- 5. Brief History ofGoogle Analytics • Developed from Urchin – acquired April 2005 • Publically available to all users since August 2006 • Current tag rolled out in late 2007 • Major upgrades in Q4 in 2008, 2009
- 6. What does itdo? Google Analytics is a powerful tool that analyzes: • Website traffic – Where visitors came from – How they are navigating through your site • How they navigated from page to page • Which pages they stayed on longest or left from the most frequently (“bounce rate”) • Conversions • E-commerce – Volume of transactions – Dollar value of transaction – Success of transactions • % complete and % dropped out of sales funnel • AdWords Performance
- 7. How does GoogleAnalytics work? • Establish a User ID and password at google.com/analytics • Google then provides a “page tag” or Google Analytics Tracking Code that needs to be added to each page of a website • This tag collects data and sends it back to the Google servers for processing
- 8. • Google AnalyticsSetup And configuration
- 9. Getting Started –What you need: • A Google Account – http://google.com/accounts • A website • Access to your website’s code (or CMS in some cases)
- 10. Creating a GAaccount • Login to http://www.google.com /analytics
- 11. General Information • URL& Account Name beyond the pageview: what's going on with your dynamic content?
- 12. Contact Information • Enterproper contact information
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- 15. Configurations • Filters • Adding Profiles • Custom Segmentation • Goals • E- Comerace Tracking
- 16. Filters • Applied to profile • Change data (forever!) • Business rules • 2 sorts: predefined and custom
- 17. How do filterswork? Filter data before submitting it to GA DB
- 18. Filter Type • 10different types • 3 predefined • 7 custom
- 19. 5.1 Exclude alltraffic from a domain
- 20. 5.2 Exclude alltraffic from an IP address IP ranges with RegEx !!!
- 21. 5.3 Include onlytraffic to a subdirectory
- 22. Configurations • Filters • Adding Profiles • Goals and funnels • Custom Segmentation • E- Come race Tracking
- 23.
- 24. Configurations • Filters • Adding Profiles • Goals and funnels • Custom Segmentation • E- Come race Tracking
- 25. Goals • Conversions ? • Conversion rate • Reports • Success of site • “Thank you” page • Max. 4 per profile • Contact – buy – download - register
- 26.
- 27. Goal Types • FourTypes URL Destination Visit Duration Page/visit Events
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- 30. Configurations • Filters • Adding Profiles • Goals and funnels • Custom Segmentation • E- Comerace Tracking
- 31. Custom segmentation • ToSegment the visitor type, source type, ETC
- 32. Custom segmentation example Visitor Member Customer
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- 35. Configurations • Filters • Adding Profiles • Goals and funnels • Custom Segmentation • E- Commerce Tracking
- 36. Implementing E-commerce tracking •Activate E-commerce tracking in profile • Add code below GATC • Extra reports • Data from transaction needs to be transfered to GA • urchin.js vs. GA.js
- 37. Enabling E- CommerceTransaction
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- 41. Funnels • Extension of goals • Predefined steps • Track conversion process • Required steps ? Step 1 Step 3 Step 2 conversion
- 42.
- 43. Configurations • Filters • Adding Profiles • Goals and funnels • Custom Segmentation • E- Commerce Tracking
- 44. Today's Goals • GoogleAnalytics: what is it? • Google analytics setup and configuration? • Google Analytics Internal Map
- 45. Google Analytics InternalMap • Home • Standard Reporting • Custom Reporting • Admin • Help