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Digital predictions 2015
The document discusses emerging trends in mobile marketing and technology for 2015, including hyper-targeting of ads based on precise location data, the growth of apps that mimic popular services like Tinder and Uber, increased digital payments replacing cash, the mainstreaming of augmented and virtual reality, advances in wearable technology, and expanded commercial uses of drones. Marketers will have more user data than ever to hyper-target ads to local audiences based on location and behavior.
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Digital predictions 2015
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- 3. Nearly all apps wantto use location services and some don’t even run without them. 3SPITFIRE / Engage
- 4. As data getsbigger and better every year, 2015 will be the year we witness hyper-local and geo-contextual takeoff. 4SPITFIRE / Engage
- 5. Mobile device uniqueIDs allows location and behavioral information to be tracked so that ads can be frequently retargeted. 5SPITFIRE / Engage
- 6. SPITFIRE / Engage6 HOW MIGHT THIS WORK?
- 7. Hyper-local Restaurants will be ableto target customers within a 1-mile radius with deals specifically between the hours of 5pm and 8pm. SPITFIRE / Engage 7
- 8. Retailers can targetanyone within the same shopping mall with a 1-day deal type promotion. There are endless hyper-local possibilities for FMCG firms. SPITFIRE / Engage 8
- 9. Geo-Contextual Once location informationis collected, personal characteristics can be interpreted from the physical location of the user. • Where they work/study/hang out. • Ethnicity, age, gender, income. SPITFIRE / Engage 9
- 10. Advertisers will startto gain information about people based on where they spend their day and use these details to very specifically target certain groups. 10SPITFIRE / Engage
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- 12. Two of themost successful breakout apps of last year were Tinder and Uber. 12SPITFIRE / Engage
- 13. This year weexpect the functionality of Tinder and Uber to be copied, replicated and applied to nearly everything else in our lives. 13SPITFIRE / Engage
- 14. The Tinder formatwill be applied to restaurants, job searches, real estate and pets. Another dozen semi- successful dating apps will pop up attempting to replicate the success of Tinder itself. SPITFIRE / Engage 14 Grabble is to fashion what tinder is to dating.
- 15. The same formatwill be applied to a number of services and trades – allowing people to earn commission through a third party app. There’ll be an Uber for electricians and plumbers. SPITFIRE / Engage 15 The market for taxis will be saturated by an influx of apps trying to replicate the success of Uber and Lyft.
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- 17. Digital payments will startto take off as the use of cash will continue to decline. 17SPITFIRE / Engage
- 18. Apple Pay willstart to make its way around the world, while services like Venmo, Snapcash and mobile banking are already increasing in popularity. 18SPITFIRE / Engage
- 19. SPITFIRE / Engage19 WHAT DOES THIS MEAN?
- 20. Even more datawill end up in the hands of companies and their marketers – what we’re buying, when we’re buying and how we’re buying. 20SPITFIRE / Engage
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- 22. Facebook spent $2million to acquire Oculus. Google purchased Magic Leap. Samsung and Sony both launched Virtual Reality headsets. 22SPITFIRE / Engage
- 23. With all thebig name companies splashing out, it looks like 2015 will be the year augmented reality enters the mainstream. 23SPITFIRE / Engage
- 24. 2015 could bethe year of virtual mirrors in clothing stores or in the windows of stores to bring foot traffic inside. 24SPITFIRE / Engage
- 25. 25SPITFIRE / Engage Wecould take an augmented reality tour of potential holiday destinations before booking our trips overseas.
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- 27. We’ve left theera of clunky Bluetooth connected wristwatches and we’ve entered the era of smart bras, intelligent jackets and of course Google Glass. 27SPITFIRE / Engage 9:20
- 28. Wearable technology will undoubtedlyenter many workplaces and industries. In particular, medical and fitness workers could reap the benefits of these advancements. 28SPITFIRE / Engage
- 29. SPITFIRE / Engage29 BUT IS WEARABLE TECHNOLOGY GOING TO BREAK INTO THE MAINSTREAM?
- 30. Not in 2015at least. At the present time, the gadgets are too fiddly, too expensive and too ugly to make an impression on anyone but tech developers. 30SPITFIRE / Engage
- 31. It will likelybe another year at least before we see the first marketing applications enter the wearable technology industry. 31SPITFIRE / Engage
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- 33. 33SPITFIRE / Engage Therewill be a huge increase of the use of drones in 2015.
- 34. Deep Focus hasbeen huddling with a major packaged- goods brand about hovering a drone above a supermarket parking lot. If the plan comes to be, the client’s new snack product will be dropped from a drone into shopping carts as shoppers walk from the store to their cars, with tweeted photos and videos to follow. 34SPITFIRE / Engage
- 35. Consumers could beginordering products online and having them dropped directly to their location. Amazon is already working on a service like this. 35SPITFIRE / Engage
- 36. 36SPITFIRE / Engage WHATOTHER WAYS CAN DRONES BE USED?
- 37. New York realestate agents have begun using drones to market pricey beachfront properties. 37SPITFIRE / Engage
- 38. Unmanned Aeriel Vehicle(UAV) are positioned so that agents can provide the first persons view (FPV) as if the potential buyers is sitting, standing looking out at the view you have designed. 38SPITFIRE / Engage
- 39. New Zealand companiesalready provide this service. 39SPITFIRE / Engage
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- 41. 41SPITFIRE / Engage DIGITALBILLBOARDS HAVE HIGH IMPACT AND EXPOSURE IN A WIDE RANGE OF MARKETS.
- 42. Digital billboards providean opportunity for brands to engage with people in a public space. This type of interaction will grow in 2015. 42SPITFIRE / Engage
- 43. 43SPITFIRE / Engage Britishairways have utilized digital billboards by using surveillance technology to interact with planes at real time.
- 44. The National Centrefor Domestic Violence created a campaign called 'Drag Him Away' that urges texters to text in to stop the berating of a woman in their interactive video. 44SPITFIRE / Engage
- 45. 45SPITFIRE / Engage Afterthis is done, the man is dragged away, across multiple boards and a message that reads, "An injunction will put distance between a victim and their abuser."
- 46. Multiple executions arepossible, time sensitive messages, conditional content based on changing sports scores, weather conditions, social media updates – the possibilities to wow audiences are endless. 46SPITFIRE / Engage
- 47. 47SPITFIRE / Engage Mobileinteraction with digital billboards will kick off in 2015.
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- 49. Traditional SMS textmessage is quickly becoming obsolete, particularly in light of the explosion of popular, easy-to-use messaging apps. 49SPITFIRE / Engage
- 50. WhatsApp, Viber, Kik,Line and other apps all offer free text messaging, as well as voice, video and file- sharing to other users, bypassing your carrier's SMS and call charges entirely. 50SPITFIRE / Engage
- 51. HOW ARE THESEAPPS BE USED IN MARKETING? 51SPITFIRE / Engage
- 52. Official accounts givebrands, celebrities and merchants the ability to connect and engage directly with users. The official account uses the same, familiar features within the app so they can connect as ‘friends’ with users, exchange messages and share content. 52SPITFIRE / Engage
- 53. SMS is notdead yet, however the volume of txts being sent are declining. 53SPITFIRE / Engage
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- 56. 56SPITFIRE / Engage Connectpeople with brands with the most engaging and rewarding experiences possible, creating long term, sustainable relationships that deliver beneficial outcomes for our customers. OUR MISSION.
- 57. Colin Proebstel CLIENT SERVICEDIRECTOR AND PARTNER M 64 21 874 330 colinp@spitfire.co.nz John Madden CREATIVE DIRECTOR AND PARTNER M 64 21 874 333 johnm@spitfire.co.nz 57 Spitfire* LEVEL 2, 25 CRUMMER ROAD PONSONBY, 1021, AUCKLAND NEW ZEALAND T 64 9 361 5758 www.spitfire.co.nz