Creating a social media marketing plan

Creating a social media marketing plan

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  Creating  a  Social  Media   Marketing  Plan   Evonne  Heyning   @amoration    
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  Creating a SocialMedia Marketing Plan Fill in your gaps! #smplan @CNMsocal @CalEndow Hosted by @amoration Cause, campaign or organizational plan Mission: What do you want to accomplish? Why? Measurable Goals: Call to Action Request: Digital Storytelling: What is your story? Who do you want to participate? How do they participate? Describe your organizational voice and brand: Authority Positions? Timelines: STRATEGIC PLANNING DELEGATION & PRODUCTION WELCOMING INITIATION PROGRAM CONTENT RELEASES CLIMAX & CONCLUSION ANALYSIS & WRAPUP
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  Transmedia Marketing Elements Circlechannels & storytelling modes appropriate for this campaign Video (short) Documentary Other film/TV Streaming Media Events Games Geocaching Online Ads Live Storytelling Comics Entertainment Education Print Media Visual Advertising Websites New Channels _______________ Social Sites: Twitter Facebook LinkedIn Google+ Quora Groups____________________ Other Niche Web Communities Outreach Distribution & Outlets Who runs your social sites: Twitter Facebook LinkedIn Google+ YouTube Curation Communities & Groups_________________________________________________________ Do you share your content using Creative Commons? Crowdsourcing, Open APIs and other Shareable Data? Hashtags for Analysis Tracking Other Tags & Sites for Research Budget Resource & Staff impact Number of hours needed to succeed Number of staff members required Number/Time of volunteers Timing and Investment Needed Creating a Social Media Marketing Plan Hosted by Evonne Heyning @amoration For more on how to track, share, collect and curate your stories for the web visit www.techsoup.org and request software for your 501(c)3 nonprofit organization.
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  Live Collaboration: Interactive,Mobile & Social Events Live Participatory Events, Webinars, Local and Global Conversations Watchitoo — TechSoup NPlive web series video integrates images, YouTube and social chat, Q&A, collaborative whiteboard for global meetings, public educational events with participation, and remote engagement for dozens via webcam. http://watchitoo.com/ and watch our work at http://bit.ly/tsgnplive Tweetchats — Hashtag conversations, scheduled and topical. Visit a TweetChat #NPtagging conversation from TechSoup @NCVS or make a room at www.tweetchat.com CoverItLive — Embeddable tool for interactive typed live chat for topical events. www.coveritlive.com UStream Producer — Cloud and mobile application produces HD live audio/video streaming events with many inputs from video to screen and microphone control. www.ustream.tv/producer ReadyTalk — Webinar production with integrated slides, screen sharing, live moderated chat, high-quality recorded audio available for download. www.readytalk.com Windows LiveMeeting — Convergence software allowing for integration across Microsoft Office and Outlook, synchronized audio/video for webinars and meetings. http://bit.ly/livemeet Mobile: Sharing Information on the Fly, from Your Smartphone WebExand GoToMeeting, available through TechSoup, offer free iPad and mobile apps for your devices. Check this chart for a comparison of web conferencing tools. Facebook — We post frequently to our TechSoup Facebook page from our laptops, tablets and phones by tagging @TechSoup in our updates. Look for TechSoup Global and send us a message. Twitter — The @TechSoup online team tweets using CoTweet and many mobile applications to share quick updates or live-tweet events. NPSM Social Media 101 Wiki — The new NPSocialMedia wiki offers a one stop resource guide for nonprofits seeking help with social media at the 101 level. Browse it from your phone right now! Crossplatform ~ Multichannel Integration: Tools, People, and Information Second Life — TechSoup formed the Nonprofit Commons five years ago as a virtual community of nonprofit organizations collaborating, thriving and building complex 3D interactive environments and hosting meetings with streaming media and vast volunteerism/action/ learning/simulation experiences. Sliderocket -- Collaborative presentations integrating social media with slides, videos, Twitter. Get Sliderocket through TechSoup. YouTube tutorials — YouTube offers special features just for nonprofits, including the ability to add fundraising links to your videos along with annotations and interactive elements. Streaming — Quicktime Broadcaster for video streaming, Audio Hijack and Nicecast for audio. Skype — Go-to backchannel chat, conference calls, file sharing, recordings. www.skype.com