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Circular Economy / Service Design Drinks
The document discusses a Service Design Berlin event focusing on the circular economy, featuring experts and activities aimed at promoting sustainable practices. It highlights the shift from a linear 'take, make, waste' model to a restorative circular economy that emphasizes design for longevity, reuse, and material recovery. Several case studies of circular economy business models are presented, illustrating methods like repair, remanufacturing, and product-as-a-service.
In this document
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Overview of Service Design event in Berlin focused on Circular Economy.
Introduction of key speakers and hosts involved in the event, highlighting experts in service design.
Emphasis on the global nature of Service Design and introduction of speaker Christian Rudolph.
Exploration of circular economy concepts emphasizing sustainable design, reuse, and services.In-depth definitions of circular economy and its elements, including product-service systems.Overview of essential components such as enabling technologies and reverse logistics.
Examples of various circular economy business models focused on sharing, repairing, and recycling.
Utilizing prototypes to showcase circular business model pitches and engaging audience exercises. Concluding remarks, thanks, and announcements for future gatherings in service design.
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- 1. Service Design Berlin K K LD / M A R C H 2 2 , 2 0 1 7 Circular Economy
- 2. Katrin Business Analyst, CSC Who is inviting? Olga Business Consultant, Fuxblau Mauro CEO& Designer, Boana Martin Service Designer, UK Gov Manuel Service Designer, Fuxblau
- 3. Activities of ServiceDesign Berlin Service Design Drinks Service Experience Camp The Service Gazette
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- 5. What’s the agenda? InputExercise Mingling
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- 7. Who’s talking? Christian Rudolph CircularEconomy expert and owner of nextcycle @nxtcycle
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- 9. Afghanistan Albania Algeria Angola Argentina Armenia Australia Austria Azerbaijan Bahrain Bangladesh Belarus Belgium Benin Bhutan Bolivia Bosnia and Herzegovina Botswana Brazil Bulgaria BurkinaFaso Cambodia Cameroon Canada Chad Chile China Colombia Congo (Brazzaville) Congo (Kinshasa) Costa Rica Croatia Cyprus Czech Republic Denmark Dominican Republic EcuadorEgypt El Salvador Estonia Ethiopia Finland France Gabon Georgia Germany Ghana Greece Guatemala Guinea Haiti Honduras Hungary India Indonesia Iran Iraq Ireland Israel Italy Jamaica Japan Jordan Kazakhstan Kenya Kuwait Kyrgyzstan Latvia Lebanon Lesotho Liberia Libya Lithuania Luxembourg Macedonia Madagascar Malawi Malaysia Mali Mauritania Mauritius Mexico Moldova Mongolia Montenegro Morocco Mozambique Myanmar Namibia Nepal Netherlands New Zealand Nicaragua Niger Nigeria North Cyprus Norway Pakistan Panama Paraguay Peru Philippines Poland Portugal Qatar Romania Russia Rwanda Saudi Arabia Senegal Serbia Sierra Leone Singapore Slovakia Slovenia Somalia South Africa South Korea Spain Sri Lanka Sweden Switzerland Syria Tajikistan Tanzania Thailand Togo Trinidad and Tobago Tunisia Turkey Turkmenistan Uganda Ukraine United Arab Emirates United Kingdom United States Uruguay Uzbekistan Venezuela Vietnam Yemen Zambia Zimbabwe 0 2 4 6 8 10 12 3,000 3,500 4,000 4,500 5,000 5,500 6,000 6,500 7,000 7,500 8,000 EcologicalFootprint:GlobalHectaresperCapita(2012) UN Happiness Index (2017) ECOLOGICAL FOOTPRINT VS. UN HAPPINESS INDEX
- 10. Steve Howard, Headof Sustainability at IKEA In the West we have probably hit peak stuff. We talk about peak oil. I’d say we’ve hit peak sugar, peak red meat, peak stuff, peak furniture. Quoted from: http://www.independent.co.uk/news/business/news/ikea-boss-says-we-don-t-need-more-furniture-a6819471.html Image Source: Jeff Pachoud/AFP/Getty Images
- 11. We see second-handA380s as an attractive opportunity. Willie Walsh, CEO of IAG (British Airways & Iberia) Quote & Image Source: http://www.fastcoexist.com/3051869/google-is-planning-for-a-zero-waste-circular-economy
- 12. Recycling & CircularEconomy Why Circular Economy is more than just Recycling Reloaded The Internet of Things could become the ‘soul’ that animates objects in the circular economy. Kenneth Cukier, Data Editor at the Economist & Author of bestseller “Big Data” Quote Source: Intelligent Assets: Unlocking the circular economy potential, Ellen Mac Arthur Foundation Image Source: http://www.fastcoexist.com/3051869/google-is-planning-for-a-zero-waste-circular-economy
- 13. Our goal is toembed circular economy into the fabric of Google. Kate Brandt, Sustainability Lead at Google Quoted from: http://www.bloomberg.com/news/articles/2016-01-18/iag-could-lease-used-a380s-as-walsh-says-new-aircraft-too-pricey Image Source: http://aviationweek.com/site-files/aviationweek.com/files/uploads/2015/05/A380RC_2_Airbus.jpg
- 14. What’s a CircularEconomy? Definition product factory service provider user resource facility resource waste design fo r longevity design for ser vice designfor re-use designfor material r ecovery User(s) Product Manufacturer Service Provider Waste Raw Material Suppliers Product Definition A circular economy aims to be restorative by design. At the core, the objective is to move away from the “take, make, waste” linear system by designing, using and optimising product-service-systems and business models for multiple cycles of disassembly and reuse before conventional recycling. Service Design Drinks Berlin, 2017. Christian Rudolph. Twitter: @nxtcycle
- 15. product factory service provider user resource facility resource waste design fo r longevity design for ser vice designfor re-use designfor material r ecovery User Product Manufacturer Service Provider Waste RawMaterial Suppliers Product Enabling Technologies Reverse Logistics Product Design Product as a Service Refurbish Remanufacture Share, Repair, Reuse Recycle Building Blocks Business Models Service Design Drinks Berlin, 2017. Christian Rudolph. Twitter: @nxtcycle
- 16. Service Design DrinksBerlin, 2017. Christian Rudolph. Twitter: @nxtcycle VALUE DESTRUCTION parts manufacturer product manufacturer service provider usermaterial manufacturing landfill or incineration Value creation & destruction in linear economics goods/product/material-dominant logic MATERIAL ENERGY LABOUR VALUE CREATION
- 17. Service Design DrinksBerlin, 2017. Christian Rudolph. Twitter: @nxtcycle MATERIAL ENERGY LABOUR parts manufacturer product manufacturer service provider user(s)material manufacturing landfill or incineration MATERIAL VALUE CREATION Value creation & preservation in circular economics service/performance/user-dominant logic Value Preservation UserValueCreation USER VALUE CREATION
- 18. Service Design DrinksBerlin, 2017. Christian Rudolph. Twitter: @nxtcycle MATERIAL ENERGY LABOUR parts manufacturer product manufacturer service provider user(s)material manufacturing landfill or incineration Value creation & preservation in circular economics service/performance/user-dominant logic Value Preservation UserValueCreation CIRCULAR ECONOMY DOMAIN optimised for use LINEAR ECONOMY DOMAIN optimised for selling stuff CIRCULAR ECONOMY DOMAIN optimised for use
- 19. product factory service provider user resource facility resource waste design fo r longevity design for ser vice designfor re-use designfor material r ecovery User Product Manufacturer Service Provider Waste RawMaterial Suppliers Product Enabling Technologies Reverse Logistics Product Design Product as a Service Refurbish Remanufacture Share, Repair, Reuse Recycle Building Blocks Business Models Service Design Drinks Berlin, 2017. Christian Rudolph. Twitter: @nxtcycle
- 20. Service Design DrinksBerlin, 2017. Christian Rudolph. Twitter: @nxtcycle Product Design CE Building Blocks product factory service provider user resource facility resource waste design fo r longevity design for ser vice designfor re-use designfor material r ecovery User Product Manufacturer Service Provider Waste Raw Materials Suppliers Product Design Splosh Fairphone
- 21. Service Design DrinksBerlin, 2017. Christian Rudolph. Twitter: @nxtcycle Enabling Technologies CE Building Blocks product factory service provider user resource facility resource waste design fo r longevity design for ser vice designfor re-use designfor material r ecovery User Product Manufacturer Service Provider Waste Raw Materials Suppliers Product Enabling Technologies MyScio Provenance Blockchain
- 22. Service Design DrinksBerlin, 2017. Christian Rudolph. Twitter: @nxtcycle Reverse Logistics CE Building Blocks product factory service provider user resource facility resource waste design fo r longevity design for ser vice designfor re-use designfor material r ecovery User Product Manufacturer Service Provider Waste Raw Materials Suppliers Product Reverse Logistics Rubicon Global I:CO Take Back System
- 23. product factory service provider user resource facility resource waste design fo r longevity design for ser vice designfor re-use designfor material r ecovery User Product Manufacturer Service Provider Waste RawMaterial Suppliers Product Enabling Technologies Reverse Logistics Product Design Product as a Service Refurbish Remanufacture Share, Repair, Reuse Recycle Building Blocks Business Models Service Design Drinks Berlin, 2017. Christian Rudolph. Twitter: @nxtcycle
- 24. Service Design DrinksBerlin, 2017. Christian Rudolph. Twitter: @nxtcycle Share, Repair, Reuse CE Business Models User Product Manufacturer Service Provider Waste Raw Material Suppliers Product iFixit Repair Manuals
- 25. Service Design DrinksBerlin, 2017. Christian Rudolph. Twitter: @nxtcycle Share, Repair, Reuse User Product Manufacturer Service Provider Waste Raw Material Suppliers Product Nudie Jeans CE Business Models
- 26. Service Design DrinksBerlin, 2017. Christian Rudolph. Twitter: @nxtcycle Product as a Service User Product Manufacturer Service Provider Waste Raw Material Suppliers Product Vigga CE Business Models
- 27. Service Design DrinksBerlin, 2017. Christian Rudolph. Twitter: @nxtcycle Product as a Service User Product Manufacturer Service Provider Waste Raw Material Suppliers Product Philips Light Leasing CE Business Models
- 28. Service Design DrinksBerlin, 2017. Christian Rudolph. Twitter: @nxtcycle Refurbish, Remanufacture User Product Manufacturer Service Provider Waste Raw Material Suppliers Product Caterpillar Reman CE Business Models
- 29. Service Design DrinksBerlin, 2017. Christian Rudolph. Twitter: @nxtcycle Refurbish, Remanufacture User Product Manufacturer Service Provider Waste Raw Material Suppliers Product Braiform CE Business Models
- 30. Service Design DrinksBerlin, 2017. Christian Rudolph. Twitter: @nxtcycle Recycle User Product Manufacturer Service Provider Waste Raw Material Suppliers Product Epson PaperLab CE Business Models
- 31. Service Design DrinksBerlin, 2017. Christian Rudolph. Twitter: @nxtcycle Recycle User Product Manufacturer Service Provider Waste Raw Material Suppliers Product Apple Liam CE Business Models
- 32. Service Design DrinksBerlin, 2017. Christian Rudolph. Twitter: @nxtcycle MATERIAL ENERGY LABOUR parts manufacturer product manufacturer service provider user(s)material manufacturing landfill or incineration Value creation & preservation in circular economics service/performance/user-dominant logic Value Preservation UserValueCreation CIRCULAR ECONOMY DOMAIN optimised for use LINEAR ECONOMY DOMAIN optimised for selling stuff CIRCULAR ECONOMY DOMAIN optimised for use
- 33. Service Design DrinksBerlin, 2017. Christian Rudolph. Twitter: @nxtcycle CE Enabler User XUser 1OEM Value Proposition Value Creation Value Preservation Material Input EoL Waste SELLS/LEASES REPAIRS/UPGRADES REPAIRS/UPGRADES TAKES BACK APPLIES APPLIES Circular product-service-systems Systemic Flowchart CIRCULARITY AS DESIGN CONSTRAINT optimising products for use DIFFERENTIATING USER 1 FROM USER X REVERSE LOGISTICS EXPERIENCE finding the value (re)proposition designing reverse value chains
- 34. Service Design DrinksBerlin, 2017. Christian Rudolph. Twitter: @nxtcycle CE Enabler User XUser 1OEM Value Proposition Value Creation Value Preservation Material Input EoL Waste SELLS/LEASES REPAIRS/UPGRADES REPAIRS/UPGRADES TAKES BACK APPLIES APPLIES Circular product-service-systems Systemic Flowchart CIRCULARITY AS DESIGN CONSTRAINT optimising products for use DIFFERENTIATING USER 1 FROM USER X REVERSE LOGISTICS EXPERIENCE finding the value (re)proposition designing reverse value chains
- 35. Service Design DrinksBerlin, 2017. Christian Rudolph. Twitter: @nxtcycle CE Enabler User XUser 1OEM Value Proposition Value Creation Value Preservation Material Input EoL Waste SELLS/LEASES REPAIRS/UPGRADES REPAIRS/UPGRADES TAKES BACK APPLIES APPLIES Circular product-service-systems Systemic Flowchart CIRCULARITY AS DESIGN CONSTRAINT optimising products for use DIFFERENTIATING USER 1 FROM USER X REVERSE LOGISTICS EXPERIENCE finding the value (re)proposition designing reverse value chains
- 36. Service Design DrinksBerlin, 2017. Christian Rudolph. Twitter: @nxtcycle CE Enabler User XUser 1OEM Value Proposition Value Creation Value Preservation Material Input EoL Waste SELLS/LEASES REPAIRS/UPGRADES REPAIRS/UPGRADES TAKES BACK APPLIES APPLIES Circular product-service-systems Systemic Flowchart CIRCULARITY AS DESIGN CONSTRAINT optimising products for use DIFFERENTIATING USER 1 FROM USER X REVERSE LOGISTICS EXPERIENCE finding the value (re)proposition designing reverse value chains
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- 38. What is yourfavorite circular product or service? Try to deconstruct it with the following prototype of a pitch template for circular business models Help me testing a Beta with this Quick Exercise
- 39. Circular Elevator Pitch For whowant that by Instead of we is a User Profile User Need(s) Market Category Circular Strategy Enabling Service/ Technology Take-Make- Waste Option Concept Name . . , repair, reuse, remanufacture, recycle Value Creation/ Preservation
- 40. Circular Elevator Pitch For whowant that by Instead of we is a User Profile User Need(s) Market Category Circular Strategy Enabling Service/ Technology Take-Make- Waste Option Value Creation/ Preservation Concept Name . . , repair, reuse, remanufacture, recycle prosuming tech-lovers to have power over their mobile phone lifecycle ifixit let’s users repair their phones giving access to curated repair manuals and providing repair tools letting mobile phones go to waste when broken enable users to prolong the lifecycle of their products repair manual database
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- 43. Next Drinks: 12April with LEGO Serious Play
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