Better PR with SEO and RSS

Better PR with SEO and RSS

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  Lee Odden, CEOTopRank Online Marketing www.TopRankResults.com Better PR Visibility with SEO and RSS
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  Agenda Push PullPR Search Engine Optimization PR Content Optimization Extend Visibility
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  Push and PullPR > Push Public Relations Methods of distributing news or outreach to the media and your intended audience.
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  Push and PullPR < Pull Public Relations Making it easy for the media and your intended audience to find and pull themselves to your news.
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  Push and PullPR Push Pull Wire Service Pitching Media Social Networks RSS News Search Search Engines Blog Search Media Coverage
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  Search Engine OptimizationDefinition of SEO: A set of methodologies that make it easier for search engines to find , index , categorize and rank web content.
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  Search Engine OptimizationKey components to SEO: 1. Keywords in content 2. Incoming links Keywords Key Word Word Key Word Key Word Word Key Key Word Key Word Word Key Key Word
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  Search Engine OptimizationAdditional SEO Considerations: Quality Content - Unique, useful, compelling Links – From authoritative sites Quantity – More content, more links wins Time – Temporary links, temporary content do not help your SEO
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  Search Engine OptimizationBasic SEO Priniciples: Content is reachable by search engines Content is added often/periodically Content is organized logically – themes/categories Keywords exist in content and internal text links Quantity of quality sites linking in Monitor, adjust
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  PR Content OptimizationApplying SEO to PR Content Press Releases Blog Powered Media Room
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  PR Content OptimizationNews Search
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  PR Content OptimizationPress Release Optimization
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  PR Content OptimizationPR Optimization Fundamentals : Keyword Research Optimize (Upward and to the left) Art and science - writing for people and the machine Embed links Use landing pages Include multiple media formats Metrics – impressions, pickups, conversions
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  PR Content OptimizationManage pickups with social bookmark tools
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  PR Content OptimizationBlog Powered Media Room Includes press releases, media coverage, events Optimized for keywords Ranks in blog search engines and Google RSS Feed
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  PR Content OptimizationBlog Powered Media Room Benefits RSS feed enables exposure on blog/RSS search engines RSS feed makes it easy for journalists to track news RSS makes content syndication easier A blog adds to search engine friendliness of site Blogs attract inbound links
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  PR Content OptimizationBlog Powered Media Room Advantage Search Email Online Newsroom Wire Boost search engine rankings Search Email Blog Powered Newsroom Wire RSS Blogs
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  Extending Visibility Increasinguse of social media Blog Search Engines News Search Engines Social News Social Bookmarks Podcasts Video RSS
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  Extending Visibility Blog/RSS– Company or Media Room Video – YouTube, Google Video Podcast – Yahoo, Podscope Social News – Digg, Netscape, Reddit, NO PRESS RELEASES Pay Per Click – Google, Yahoo
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  Summary Optimize Pushand Pull PR efforts together Optimize to make it easier to find your news Extend reach via RSS and social media
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  Thank You! www.toprankblog.com