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50 Days in the Life of a LinkedIn Evangelist
This document summarizes John Hill's 50-day trip as a LinkedIn Evangelist where he traveled over 48,000 miles and met with over 2,300 professionals at various universities and conferences across Europe and North America. The purpose of his trip was to educate staff, faculty, students, and recruiters on how LinkedIn can be used by higher education institutions and individuals to further their goals and careers. After each leg of his trip, he provided a key takeaway on the insights and feedback gained from these interactions and how it would help LinkedIn improve its higher education products and services.
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50 Days in the Life of a LinkedIn Evangelist
- 1. 50 Days inMy Life as a LinkedIn Evangelist John Hill ©2012 LinkedIn Corporation. All Rights Reserved.
- 2. Days 1-10 Council for Advancement & Support of Education Birmingham, UK Centre for Higher Education Development Munich, Germany INSEAD Fontainebleau, France Key Takeaway: Our interactions with European higher education professionals provided deep insights on the higher education system there. This turned into valuable feedback for our Student/Higher Education product team. 23k Total miles traveled to date 241 Professionals met ©2012 LinkedIn Corporation. All Rights Reserved.
- 3. Days 11-20 Queen’s University University of Toronto York University LinkedIn Canada Toronto, Canada Key Takeaway: Internal evangelism is important. Presenting Oakland University to colleagues in our Toronto offices was an opportunity to Detroit, Michigan share the work our Student/Higher Education team is doing and how it will impact the team in Canada. 27k Total miles traveled to date 321 Professionals met ©2012 LinkedIn Corporation. All Rights Reserved.
- 4. Days 21-40 University of San University of Francisco Pennsylvania San Francisco, CA Philadelphia, PA CASE Conference for Community College Key Takeaway: Although my primary focus is educating staff Advancement Vanderbilt and faculty on institutional uses of LinkedIn, providing San Diego, CA University students at Wharton and Penn Law strategies to effectively Tulane University Nashville, TN use LinkedIn to achieve their “dream jobs” is core to what New Orleans, LA LinkedIn is all about. 38k Total miles traveled to date 1.7k Professionals met ©2012 LinkedIn Corporation. All Rights Reserved.
- 5. Days 41-50 University of Washington Seattle, WA Blackbaud Higher Education Executive Forum Key Takeaway: Presenting at LinkedIn Talent Connect 2012 Chicago, IL provided myself and colleagues, Rob Humphrey and LinkedIn Talent Christina Allen, direct dialogue with recruiters trying to Connect identify the best student talent through LinkedIn – valuable Las Vegas, NV insight as we continue building our initiative. 48k Total miles traveled to date 2.3k Professionals met ©2012 LinkedIn Corporation. All Rights Reserved.