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5 Ecommerce Trends to Implement Now
The document discusses five key ecommerce trends that businesses should implement to enhance customer engagement and sales. These trends include building a trust funnel, meeting shopper expectations for gratification, expanding sales channels, creating experience-driven shopping environments, and prioritizing mobile optimization. The emphasis is on integrating content with commerce to foster emotional connections and thoughtful customer experiences.
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5 Ecommerce Trends to Implement Now
- 1. 5 Ecommerce Trendsto Implement Now Travis Balinas | WordCamp Sydney 2018
- 2. 95% Purchase decisions that takeplace unconsciously INTRODUCTION ECOMMERCE TRENDS ● Consumer expectations are shifting ● Content and commerce are inextricably linked ● No silver bullet HOWEVER...the way we reach buying decisions is still the same.
- 3. Shopping is nolonger a simple, transactional activity done at a destination, but an emotional response to thoughtfully crafted, engaging, brand- defining experiences that spark positive customer responses. Me, Circa July 2018
- 4. Gain knowledge about currenttrends 3 KEY TAKEAWAYS ECOMMERCE TRENDS 1 Discover real-world brands to reference 2 Learn how to add these to your strategy 3
- 5. 1: BUILD YOURTRUST FUNNEL ECOMMERCE TRENDS
- 6. HELP, NOT SELL Trend1: Trust Funnel ● Content and commerce are no longer separate destinations ● Millennials, ads, and “selling” the experience ● Educate first, sell second
- 7. BRANDS DOING ITWELL Trend 1: Trust Funnel Uncrate Gear Patrol Yeti
- 8. 1. Educate andbuild trust before selling 2. Stop advertising products (kinda) 3. Build trust through content + experiences TREND 1 RECAP ECOMMERCE TRENDS
- 9. 2: GRATIFICATION [INSTANTOR OTHERWISE] ECOMMERCE TRENDS
- 10. I WANT ITNOW! Trend 2: Gratification ● Shopper expectations have been set ● Post-sale is incredibly important ● Don’t hide anything
- 11. BRANDS DOING ITWELL Trend 2: Gratification Dazadi Jenis Robert Graham
- 12. 1. Meet (orbeat) shopper expectations 2. Brand your post-sale experiences 3. Be honest (and reachable) TREND 2 RECAP ECOMMERCE TRENDS
- 13. 3: GET SMARTERABOUT CHANNELS ECOMMERCE TRENDS
- 14. THE RACE ISON (AND YOU BENEFIT) Trend 3: Channel Expansion ● Battle of the titans ● Lots of money being spent on you ● Optimize your business strategy
- 15. BRANDS DOING ITWELL Trend 3: Channel Expansion Spearmint Love Native Union BeachRC
- 16. 1. Don’t fearAmazon (Prime, FBA, Ads) 2. Utilize Facebook Marketplace & Shopping on Instagram 3. Optimize for Google Shopping TREND 3 RECAP ECOMMERCE TRENDS
- 17. 4: EXPERIENCE DRIVEN= ECOMMERCE TRENDS
- 18. BRINGING THE FIRE Trend4: Experience-Driven ● Makes shoppers feel something ● Actually build experience-rich sites ● Personalization is experience
- 19. BRANDS DOING ITWELL Trend 4: Experience-Driven SkullCandy Zenni Optical Bohemian Traders
- 20. 1. Personalize bycohorts 2. Make browsing enjoyable 3. Reward your best customers TREND 4 RECAP ECOMMERCE TRENDS
- 21. 5: MOBILE, MOBILE,MOBILE ECOMMERCE TRENDS
- 22. SPEED, SIMPLICITY, PAYMENTS Trend5: Mobile3 ● Site speed really matters to Google ● Visitors are there. Now what? ● Make their exit as fast as their entrance (in a good way)
- 23. BRANDS DOING ITWELL Trend 5: Mobile3 Rollie Nation Natomounts Zyppah
- 24. 1. Optimize forsite speed (Amp + Akamai) 2. Simplify site nav and checkout 3. Incorporate appropriate mobile wallets TREND 5 RECAP ECOMMERCE TRENDS
- 25.
- 26. ABOUT THE SPEAKER ECOMMERCETRENDS I’m the Director of Product Marketing at BigCommerce, leading the Commerce-as-a-Service initiative for our platform, focused on delivering headless commerce to WordPress. Content and commerce are inextricably linked and I believe that the future of both will blend the best of open source + SaaS. I have nearly a decade of experience working at SaaS startups, serving small business, mid-market, and enterprise audiences across a multitude of industries.