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11 Ways to Optimize LinkedIn for Business
The document outlines 11 strategies for optimizing LinkedIn for business, emphasizing the importance of customizing profiles, engaging content, and effective networking. Key recommendations include publishing posts to establish thought leadership, leveraging LinkedIn groups, and utilizing advanced search features for recruitment. It also stresses the value of advertising strategically and integrating with other platforms like Twitter and SlideShare.
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11 Ways to Optimize LinkedIn for Business
- 1. #SMTLive | @DaveKerpen 11Ways to Optimize LinkedIn for Business Dave Kerpen CEO, Likeable Local
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- 3. #SMTLive | @DaveKerpen TheBasics… LinkedIn is a business-oriented social network that launched on May 5th, 2003. LinkedIn now has more tha 364 million users and 3 million company pages. 30% of SMBs use LinkedIn regularly— making it the most frequented platform. Sources: Inc, LinkedIn, Marketing Land
- 4. #SMTLive | @DaveKerpen 11Ways to Optimize LinkedIn For Your Business 1. Customize Your Profile to Boost Your Business 2. Publish On LinkedIn 3. Share Updates Personally & As A Business 4. Leverage LinkedIn Listening 5. Create LinkedIn Groups 6. Discover & Connect with Influencers 7. Recruit Amazing Talent 8. Advertise Strategically 9. Use Showcase Pages 10.Integrate with Twitter & Slideshare 11.Introduce People In Your Network To Each Other
- 5. #SMTLive | @DaveKerpen 1.Customize Your Profile to Boost Your Business – Make a custom URL – Add a professional profile picture to your profile – Add a background photo – Hyperlink to your company – Search engine optimize your profile – Show work examples
- 6. #SMTLive | @DaveKerpen CustomizingYour Profile Custom URL Profile Picture
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- 8. #SMTLive | @DaveKerpen Hyperlinkto Your Company’s Site Hyperlink your company website to your profile under Contacts
- 9. #SMTLive | @DaveKerpen SearchEngine Optimization When creating your profile, include keywords that prospects or clients would enter into LinkedIn or any other search engine
- 10. #SMTLive | @DaveKerpen ShowWork Examples
- 11. #SMTLive | @DaveKerpen 2.Publish On LinkedIn • Becoming an author on LinkedIn helps establish you as an expert – Post links to blogs, news articles, & more! – Helps with lead gen, customer retention, and awareness! → pay attention to folks who are engaging with your posts!
- 12. #SMTLive | @DaveKerpen PublishingBlog Posts 1. Think of a great headline 2. Find/take a compelling photo 3. Write a concise post 4. Include strong calls to action at the bottom of your post 5. Share across different social media channels! • Become a thought leader in your industry • Follow these steps to most effectively blog:
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- 14. #SMTLive | @DaveKerpen 3.Share Updates Personally & As A Business • Update your status at least once a day! • The best times to post are 7am-8am and 5pm-6pm. • The best days to post are weekdays. • 93% of B2B marketers rate LinkedIn as the top B2B social media lead generation source. Source: Marketing Ninjas Search your company name or interesting keywords
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- 16. #SMTLive | @DaveKerpen ToolsTo Help With Posting
- 17. #SMTLive | @DaveKerpen 4.Leverage LinkedIn Listening • Listening is the most important tool on social media • Listen to what your customers/prospects are saying about your brand or product • Search keywords about your company and look at posts that mentioned the phrases
- 18. #SMTLive | @DaveKerpen CheckOut How Your Audience Is Engaging With your Posts Head to Profile at the top of your screen and click Updates
- 19. #SMTLive | @DaveKerpen SearchYour Company Name
- 20. #SMTLive | @DaveKerpen ClickPosts and Listen!
- 21. #SMTLive | @DaveKerpen SortYour Updates
- 22. #SMTLive | @DaveKerpen 5.Create LinkedIn Groups • Showcase your thought leadership! • Post relevant content like blogs, articles, quotes, and curated content. • Promote the group and grow your LinkedIn community!
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- 25. #SMTLive | @DaveKerpen 6.Discover & Connect with Influencers • LinkedIn Influencers= thought leaders • Listen, interact, and connect with them! • Follow influencers of your choice • Comment on their posts • Share their published content • Message them & ask for a connection!
- 26. #SMTLive | @DaveKerpen Followthe influencer to receive updates from them When you feel close enough to your influencer, connect with them!
- 27. #SMTLive | @DaveKerpen 7.Recruit Amazing Talent • Are you in need of a new team member? • Use the advanced search features to find great potential employees! 93% of businesses use LinkedIn to recruit -Job Cast
- 28. #SMTLive | @DaveKerpen •Search by – Connections, location, industry, past companies, and more! • Recruit effectively with LinkedIn Premium
- 29. #SMTLive | @DaveKerpen 8.Advertise Strategically • LinkedIn’s targeting properties include: – industry, – job title, – seniority, – age, – gender, – location, – skills, and – group affiliation • LinkedIn’s targeting properties include: – industry, – job title, – seniority, – age, – gender, – location, – skills, and – group affiliation LinkedIn’s Ads are a great resource to gain exposure, especially for B2B companies
- 30. #SMTLive | @DaveKerpen •LinkedIn’s targeting properties include: – industry, – job title, – seniority, – age, – gender, – location, – skills, and – group affiliation • LinkedIn’s targeting properties include: – industry, – job title, – seniority, – age, – gender, – location, – skills, and – group affiliation
- 31. #SMTLive | @DaveKerpen Targeting •LinkedIn’s targeting properties include: • Industry, • Job title, • Seniority, • Age, • Gender, • Location, • Skills, and • Group affiliation.
- 32. #SMTLive | @DaveKerpen 9.Use Showcase Pages What is a Showcase Page? • The pages are niche pages off of a company page • They allow a company to promote specific products or market to a specific buyer persona Use the pages for different products, new launches, and more!
- 33. #SMTLive | @DaveKerpen ShareWork Examples They can become a virtual portfolio of success stories for your business
- 34. #SMTLive | @DaveKerpen Createa Showcase Page of Your Own
- 35. #SMTLive | @DaveKerpen 10.Integrate with Twitter & Slideshare If you’ve created a presentation, share it directly to LinkedIn from Slideshare! Increase your reach with integration!
- 36. #SMTLive | @DaveKerpen Stepsto Add Twitter to LinkedIn: 1. Click “edit profile” 2. “Add Twitter account” next to the Twitter field 3. This will integrate your Twitter into your LinkedIn account!
- 37. #SMTLive | @DaveKerpen 11.Introduce People In Your Network To Each Other Source: John Murphy, LinkedIn 1. Search for one of your connection’s profiles from the top of your home page. 2. From the search results, click their name. 3. Click the down facing arrow next to the blue Send a message button and select Share Profile. How to share a LinkedIn contact’s profile:
- 38. #SMTLive | @DaveKerpen 4.Enter each recipient’s name in the To: field. 5. In the message, explain how your connection and the person you are sharing it with could benefit from knowing each other. 6. Click Send Message! Source: John Murphy, LinkedIn
- 39. #SMTLive | @DaveKerpen HOWCAN LIKEABLE HELP?
- 40. #SMTLive | @DaveKerpen LikeableHub Use thousands of content ideas at your fingertips and preplan your posts for the most effective times
- 41. #SMTLive | @DaveKerpen TURBOPOST™ Technology Strategically Repeated Tweets: Reverb for Twitter automatically repeats your posts 5 times to maximize reach and engagement Clicking “TurboPost” turns your Facebook post into a “boosted post on your business’ page to increase audience reach!
- 42. #SMTLive | @DaveKerpen LikeableHub Site
- 43. #SMTLive | @DaveKerpen SPECIAL PROMOTION! -TryLikeable Hub VIP for Free @ LikeableHub.com -Get A Free Month of Likeable Hub Expert or $200 off Likeable Hub Pro before July 31st! -Visit LikeableDemo.com or call 212-359-4355 -Mention #SMT
- 44. #SMTLive | @DaveKerpen THANKYOU / GRAND PRIZE! CONTACT Dave Kerpen EMAIL Dave@likeable.com TWITTER @davekerpen PHONE 212-359-4355 QUESTIONS? Visit LikeableHub.com to try the free app
Editor's Notes
- #10 http://blog.snobmonkey.com/2015/05/26/linkedin-company-page-vs-personal-profile/
- #12 https://blog.dashburst.com/linkedin-publishing-open-all-members/
- #15 ***Dave- say you recommend updating your status 5-8x a day
- #18 Who is liking what, groups, etc
- #19 Who is liking what, groups, etc
- #22 http://leonidesignoryblog.com/tag/linkedin-insights/
- #28 http://www.socialtalent.co/blog/why-recruiters-are-going-to-hate-linkedins-latest-changes
- #29 http://btrandolph.com/2013/linkedin-premium-account-features-for-less/
- #30 http://www.netsourceinc.com/blog/tutorial-creating-linkedin-ads
- #31 http://www.netsourceinc.com/blog/tutorial-creating-linkedin-ads