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10 tips to promote your content without spamming people
The document provides 10 tips for promoting content online without spamming others. The tips include looking for questions to answer with your content, using social media channels to share relevant content with followers, including content links in your online profiles, igniting snippets of content for sharing, participating in link roundups, promoting new content within old popular content, joining content sharing clubs, and writing personal notes to industry bloggers about relevant content. The overall message is that content should be promoted organically by engaging with audiences and sharing value, rather than blasting messages out to people.
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Similar to 10 tips to promote your content without spamming people
10 tips to promote your content without spamming people
- 1. Promoting Your Content 10 TIPSFOR @markwschaefer without spamming people
- 2. For decades, marketershave been conditioned to shout and broadcast.
- 3. It just seemednatural to turn to the social channels to do the same thing.
- 4. But broadcasting yourmessages to your audience isn’t helpful…
- 5.
- 6. Here are 10practical tips for promoting your content
- 7. Here are 10practical tips for promoting your content (without crossing the spam line)
- 8.
- 9. There are thousandsof people asking questions online
- 10. Find questions youcan answer then add a link to one of your helpful posts as a response.
- 11.
- 12. 20% Complaining about the government 30% Watching catvideos 48% Playing Farmville 2% Interacting with brand messages This is how people spend their time on social media.* *Scientific survey I just made up
- 13. They don’t wantto be sold to, marketed to, or advertised to.
- 14.
- 15. If you’ve attracteda loyal audience who’s interested in you and your business,
- 16. they may beinterested in SOME of your business-related comment.
- 17. they may beinterested in SOME of your business-related comment. (Just don’t get too SPAMMY!)
- 18. Include content links inyour Google profile. 3
- 19. Your Google profileis your business card for many people looking for you on the web. Here’s proof!
- 20. That makes itthe perfect container for all of the content you create.
- 21. If you haven’tupdated your profile in a while, go check it out now. (I’ll wait right here for you.)
- 22. Link to content inother social media profiles. 4
- 23. On LinkedIn, insertmedia links (including SlideShare presentations) in your profile. https://www.linkedin.com/in/markwschaefer
- 24. https://www.facebook.com/mark.schaefer3 On Facebook, highlightyour podcast, blog , and other content in your profile.
- 25. https://twitter.com/markwschaefer On Twitter, sharea link in your bio to a promoted piece of content.
- 26. https://twitter.com/markwschaefer And don’t forgetpinned tweets!
- 27. Make the most ofunused real estate. 5
- 28. If you haveseveral content properties like I do, it can be a challenge to list them all on the back of a business card.
- 29. Use bit.ly tocreate short links to all of your content properties online.
- 30. But don’t justput those bit.ly links on your business cards.
- 31. Here are someother places you can use bit.ly links to promote your content. 1 Email Signatures 1 Infographics 1 Presentations 1 Web Graphics 1 Books 1 2 3 4 5
- 32.
- 33. Every piece ofcontent you produce should have a few short quotable gems for people to share.
- 34. You can usea free tool like Click to Tweet to promote specific quotes from your blog posts.
- 35. With presentations, embedshareable quotes on your slides.
- 36. Every piece ofcontent you produce should have a few short quotable gems for people to share. — @markwschaefer Try it! (Click on the quote below.)
- 37.
- 38. Many bloggers curatetheir favorite blog posts into daily, weekly, or monthly link roundups.
- 39. Experiment with searchkeywords to find relevant roundups.
- 40. Then contact theblogger with a link to your post and why you think it’d be a good fit for their roundup.
- 41. But use thistechnique judiciously to avoid crossing the spam line. (More help on that with my #10 tip)
- 42. Promote new content within oldcontent. 8
- 43. Here’s a littletrick to introduce new readers to your content.
- 44. Use a toollike Social Crawlytics to determine your most shared content the last few years.
- 45. Chances are yourbest work is still attracting new readers!
- 46. After you’ve identifiedthe most shared pages on your site, add links to relevant keywords that point to your new content.
- 47. Join a content sharingclub. 9
- 48. There are anumber of sites where you can join other content creators and support each other's efforts.
- 49. One popular siteis Triberr, which is like a blogging club where you can discover and share content in a reciprocal fashion.
- 50.
- 51. This works! Triberr increasespage views on my blog by about 8 percent!
- 52.
- 53. Have a pieceof great content you want shared around the blogosphere?
- 54. Try writing industrybloggers a personal note.
- 55. Follow these stepsto email industry influencers 2 3 4 5 6 Find bloggers who have written similar content. Write them an email using a personalized subject. Make sure to get their name right! Craft an email so that it doesn’t sound like a form letter. Compliment them on their work. & suggest they might enjoy yours. Point out a specific connection between their work and the piece you’ve created. Link to their work in your post (that’s a big hook!). 1
- 56. Follow these stepsto email industry influencers 2 3 4 5 6 Find bloggers who have written similar content. Write them an email using a personalized subject. Make sure to get their name right! Craft an email so that it doesn’t sound like a form letter. Compliment them on their work. & suggest they might enjoy yours. Point out a specific connection between their work and the piece you’ve created. Link to their work in your post (that’s a big hook!). 1 (Just use this technique carefully — NO SPAMMING!)
- 57. Wow. That’s alot to think about.
- 58. Let’s do aquick recap.
- 59. Promoting Your Content 10TIPS FOR without spamming people 1. Look for questions to answer. 2. Use social channels. 3. Include content links in your Google profile. 4. Link to content in other social media profiles. 5. Make the most of unused real estate. 6. Ignite snippets. 7. Participate in link roundups. 8. Promote new content within old content. 9. Join a content sharing club. 10. Write industry bloggers a personal note.
- 60. I hope you’reinspired to create and promote great content online.
- 61. The good newsis you don’t have to do it alone!
- 62. I wrote mynew book for you!
- 63. Learn how toignite your content, your marketing, and your business with The Content Code. GET IT NOW ON AMAZON “This is the text book for the content marketer of the future.” — Ryan Hanley “This book is a game-changer.” — Jay Baer "The wisdom in this book is a gift to us." — Emeric Ernoult
- 64.