Reserved Ads allow you to reserve the first ad slot in the LinkedIn feed to increase visibility for your high-priority campaigns. With Reserved Ads, you can:Achieve greater predictability and control when targeting high-value audiences - Reserving a…

Reserved Ads allow you to reserve the first ad slot in the LinkedIn feed to maximize visibility for your high-priority campaigns. Prerequisites When you create a Reserved Ads reservation, keep in mind: You must use our Classic…

Rotating ad variations and testing advertising variables can help optimize your ad set results. LinkedIn offers the ability to rotate your ad variations and change elements in your creatives to test performance. Ad rotation allows you to test…

Media Planner is a tool in Campaign Manager that can help you determine your potential return on investment (ROI) on LinkedIn, so that you can optimize your audience and budgets before creating your ad…

Media planner helps you determine the potential return on investment on LinkedIn before creating individual ad sets by helping you optimize your audience and budgets with forecasted reach, impressions, and average frequency for brand awareness…

You can search for a media plan created for an ad account in Campaign Manager. Prerequisite A media plan has been created and saved in Campaign Manager. To search for a media plan: Related tasksCreate a media planShare a media planLearn moreMedia…

Use Media Planner to help you determine your potential return on investment (ROI) on LinkedIn before creating individual ad sets. When you create a media plan, you can review…

You can share a media plan that has been created for an ad account in Campaign Manager. Prerequisite You've created a media plan and saved it in Campaign Manager. Learn how to create a media plan. Share a media plan To share a media plan: Related…

As an advertiser, you can use accelerated delivery to help drive members to view your LinkedIn Live Event at a particular point in time. With accelerated delivery, you can maximize reach and delivery during an event as it works to deliver your ad…

Additional resources: When creating content for Text Ads, we recommend using concise and compelling headlines that speak to your audience. Within your description, include a strong call-to-action that generates interest. Advertising specifications…

Direct Sponsored Content allows you to test variations of your content while maintaining control over what is published on your LinkedIn Page or Showcase Page. The content will look like a Sponsored Content post from your organization, but won't be…

URL tracking parameters are unique snippets of text that you append to the end of an ad’s destination URL. These parameters act as identifiers, allowing advertisers to collect data about where their website traffic is coming from. By including…

Insights display current ad set data in the reporting dashboard to help you optimize performance. Types of insights include: To view ad set insights: Related tasksSign in to Campaign ManagerLearn moreAd set setup best practices Total budget - Budget…

As an advertiser, ad frequency is important for building long-term memory and brand awareness with your target audience. Frequency is the number of times a member account has been shown your ad set within a certain time period. How frequency cap…

Statistical strength is a measure of result reliability. Conversion Lift Testing helps you understand the value of your ads by measuring the performance of your ad campaigns at driving conversions on LinkedIn and LinkedIn Audience Network using…

Conversion Lift Testing helps you understand the value of your ads by measuring the performance of your ad campaigns at driving conversions on LinkedIn and the LinkedIn Audience Network using LinkedIn Conversions API and Insight Tag data. The…

Conversion Lift Testing helps you understand the value of your ads by measuring the performance of your ad campaigns at driving incremental conversions on LinkedIn and the LinkedIn Audience Network using LinkedIn Conversions API or Insight Tag data…

Use your Conversion Lift test results to help you understand the impact your ads had on driving incremental conversions across LinkedIn and the LinkedIn Audience Network. Your test results provide a real-time snapshot of the absolute lift, relative…

Conversion Lift Testing helps you understand the value of your ads by measuring the performance of your ad campaigns at driving conversions on LinkedIn and the LinkedIn Audience Network using LinkedIn Conversions API and Insight Tag data…

LinkedIn Lead Gen Forms give advertisers the ability to collect leads from their ads on LinkedIn through pre-filled forms. Please consider our best practices when creating your Lead Gen Forms. Learn more about LinkedIn Lead Gen Forms and how to best…

You can increase the performance of your ad sets by optimizing the ad creatives in the ad set. Learn more below about best practices for creating LinkedIn ads. You can review how your content is performing on the Overview page, and review…

You can duplicate ads in Classic ad sets to create variations of your ads or to quickly reuse your existing ads in other ad sets. Learn more about how to duplicate ads within the same ad set. To duplicate ads into other new or existing ad…

On August 14, 2024, LinkedIn’s Ad Set Quality Score has been discontinued. This means that when you export your ad set performance report, you’ll no longer have access to this metric. We recommend using your ad set's Click Through Rate (CTR) and…

Matched Audiences allow you to create custom audiences by uploading a list, retargeting, or through third-party data integration. Here are some recommendations that can help you while setting up Matched Audiences: Related tasks Create a company…

Once your campaign starts, it's important to monitor the activity and make optimizations when necessary to increase campaign success. Remember that ads are displayed on an auction-based platform and compete against other advertisers with a similar…

Recommendations in Campaign Manager are actionable insights generated to help optimize your advertising campaigns. These suggestions are based on campaign performance data, designed to enhance your return on investment (ROI) and streamline campaign…

Recommendations in Campaign Manager are actionable insights generated to help optimize your advertising campaigns. These suggestions are based on campaign performance data, designed to enhance your return on investment (ROI) and streamline campaign…

Message ads are native ads displayed on targeted members’ LinkedIn Messaging. Message ads include a single call-to-action button. Since message ads can be accessed through both desktop and mobile, ensure that your content is optimized for viewing on…

When you create an ad set in Campaign Manager, many ad set settings can impact your ad set’s performance. We recommend setting up your ad set at least 48 hours in advance of your ad set start date, in case you need to make changes to your ads after…

We recommend that LinkedIn Page posts be relevant, short, and authentic. The better your content, the greater the chance that it can go viral through likes, shares, and comments when you sponsor the post. Posts that are perceived as spam will not…

Carousel ads are a Sponsored Content ad format that appear in the LinkedIn feed. Carousel ads feature multiple images that can be scrolled through in the ad. Below are some best practices to follow when using this ad format. Related tasks Learn…

Video Ads offer advertisers an avenue to deliver tailored information to members’ LinkedIn Feed in a creative and succinct way. To optimize the performance of your video ads, keep the following in mind: You can use our video ads tips when creating…