Conversion Lift Testing helps you understand the value of your ads by measuring the performance of your ad campaigns at driving incremental conversions on LinkedIn and the LinkedIn Audience Network using LinkedIn Conversions API or Insight Tag data.
Important to know
Some lift metrics may be impacted due to partial traffic measurement, as certain types of traffic such as CTV Ads, iOS conversions, and unconsented traffic are currently not measured. These limitations are due to ongoing improvements in attribution, legal requirements, and our commitment to protecting member privacy.
How Conversion Lift Testing works
Conversion Lift Testing splits your target audience into control and test groups. The ad sets being tested are only shown to the test group, and then both groups are tracked for conversion events relevant to your campaign goals.
You can then compare the conversions between the control and test groups to calculate the incremental lift of the ad campaign. These insights help you understand the value of your ads in driving additional conversions beyond what would occur organically, enabling you to optimize future campaigns and allocate budgets more efficiently.
Important to know
Conclusive results aren't guaranteed.
Considerations
Considerations when using Conversion Lift Testing include:
- Your LinkedIn Ads account must have Conversions API or an Insight Tag already set up.
- If your conversions are using data from Conversions API and your Insight Tag, Conversion Lift Testing will include signals from both.
- Conversion Lift Testing is run at an account level. All active campaigns and ad sets under the account will be measured, except for ad sets with CTV Ads.
- To maximize results reliability, a Conversion Lift test and a Brand Lift test or A/B test can't run simultaneously in the same account.
- A Conversion Lift test needs to run for a minimum of 30 days and a maximum of 90 days.
- To maximize result reliability, we don't recommend adding or removing any campaigns or ad sets to the account while Conversion Lift is running, or adding and editing conversion events or rules during the duration of the test.
Important to know
Consistent with our terms, the Insight Tag should not be installed on web pages that collect or contain Sensitive Data. This can include pages offering specific health-related or financial services or products to consumers. For example, depending on the content of the pages, the Insight Tag may be included on a generic homepage for a pharmacy or a bank, or business-to-business pages directed only to organizations and financial or healthcare professionals, but should not be included on consumer pages for certain types of medications or pages where users manage their financial accounts and transactions or medical appointments, since it could lead to the inadvertent collection and sharing of sensitive information regarding the health or finances of individuals who visited that page. This does not constitute legal advice. Please consult with your webmaster and legal counsel to determine which pages may or may not collect sensitive data.
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