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We recommend that you create ad sets with a business account instead of your personal account. A business account allows you to separate ads and billing information from your personal LinkedIn account and share business account access with other team members.
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Additional benefits for creating ad sets within a dedicated business account include:
- Multiple users can access a single business account.
- You can create multiple business accounts (you can only create one personal LinkedIn account).
- Business accounts are conveniently associated with a specific LinkedIn Page.
- Business accounts don’t have profiles or network connections and cannot be found in search.
When creating content for Text Ads, we recommend using concise and compelling headlines that speak to your audience. Within your description, include a strong call-to-action that generates interest.
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Images of people tend to perform better.
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Benefit-oriented headlines are important for captivating your audience, so consider keeping 3-4 variations per ad set active to show variety to your audience while also seeing what strategy is most successful with your target audience.
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For your creative headline and description, choose words that grab the attention of your target audience. Give LinkedIn members a reason to click through by highlighting things like special offers, unique benefits, downloadable white papers, free trials or product demos.
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Include strong call to action, such as "Try", "Download", "Sign Up" or "Request a Quote".
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Make sure your creative message matches your landing page copy.
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Rotate in new creatives at least once per month.
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Let all ads run to see which perform the best for each ad set, then pause the ones that are not performing well. This will help the system show your best ads as often as possible.
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If your performance KPI is CTR, use .03% as a benchmark for optimization decisions.
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