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Founder and CEO of Big Valley Marketing, a data-driven consultancy that helps technology companies improve their marketing and communications. Award-winning communicator and strategist with 20+ years experience helping clients launch businesses, create market categories, build reputations, win proxy fights and grow revenues. Active contributor to industry standards and next practices, serving as chair of the #SMMStandards Coalition and an elected member of the Institute for PR Measurement Commission. Frequent speaker and writer on competitive strategy, market positioning, analytics and social media. Specialties: Business and communications strategy, competitive positioning, digital and s...