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Word Power: 11 Techniques for Writing More Persuasive Copy
The document outlines 11 techniques for writing persuasive copy, focusing on key elements such as relating to the audience, qualifying their needs, amplifying emotions, and simplifying messages. It emphasizes the importance of engaging the reader through storytelling, humor, and action-oriented language. The content encourages writers to be specific, relatable, and to address potential objections directly to inspire trust and action.
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Word Power: 11 Techniques for Writing More Persuasive Copy
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- 4. Relate Who cares? Where’s ithurt? What’s the dream? When will this matter most? Where does this buyer seek answers? Whom does she trust? What are their questions? What are people saying? Why wouldn’t they buy? How does he do things now? “Develop pathological empathy for your customer. ~_- Ann Handley @feldmancreative
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- 8. When you turnsome people off, you turn some people on. @feldmancreative
- 9. Qualify This ain’t foryou. “It’s too spicy.” @feldmancreative
- 10. Qualify Exclusivity. Only open thisif you want to be a great writer. @feldmancreative
- 11. Qualify Got this problem? Stillusing spreadsheets? @feldmancreative
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- 18. Get this, notthat. Specify @feldmancreative
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- 23. You can’t borepeople into buying. ~_ @feldmancreative
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- 31. Engage Fight for acause. @feldmancreative
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- 33. Actions speak louderthan words, but words inspire action. ~_ @feldmancreative
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- 45. Askyourself… • Are youfeeling your reader? • Did I qualify her? • Is the problem clear? • Was I specific enough to be believable? • Could I make it easier to understand? • Will this keep him interested? • Did I touch her? • Is there action here? • Have I won his trust? • Did I overcome her fears? • Did I tell my prospect what to do? @feldmancreative WordPower
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