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Why You Need A Mobile Marketing Strategy

The document is an infographic from the Mobile Marketing Association that outlines different types of mobile marketing strategies and tactics. It shows that smartphones are being used for tasks while tablets are better for consuming richer content and leisure experiences. It then lists and defines various mobile marketing channels including in-app ads, mobile display, mobile promotions in apps, MMS campaigns, SMS messaging, QR codes, mobile search (both organic and paid), geo-fencing, and mobile couponing. The infographic cites its sources as the Mobile Marketing Association and Digital Buzz Blog.

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Why You Need A Mobile Marketing Strategy

37.
“We’re using smartphones for tasks and TABELTS for consuming richer content and leisure experiences”
50.
Organic Mobile Mobile Paid Geo- Search Search fencing (PPC) Mobile In-App Ads Display Mobile Promotions in Apps Marketing Mobile Couponing MMS Mobile Campaign Apps SMS QR Codes Messaging
51.
Source: Mobile MarketingAssociation
52.
Source: Mobile MarketingAssociation
53.
Source: Mobile MarketingAssociation
54.
Source: Mobile MarketingAssociation
56.
Source: Mobile MarketingAssociation
60.
Source: Mobile MarketingAssociation
74.
Source: Digital BuzzBlog-2011-mobile-statistics-stats-facts-marketing-infographic