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Indian Car Industry - Consumer Behaviour Presentation!
The document summarizes the Indian car industry. It notes that India is now Asia's fourth largest exporter of passenger cars and the sixth largest manufacturer of passenger and commercial vehicles. However, the industry also faces challenges like a slowdown in sales growth in recent years for some manufacturers, environmental issues, and high fuel prices. Looking ahead, the global automobile market is projected to more than double by 2030, with India becoming the third largest car market behind China and the US and accounting for 12% of total global registrations. The industry will need to focus on developing new green technologies, smaller engines, and electric vehicles to sustain its growth.
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Indian Car Industry - Consumer Behaviour Presentation!
- 1. Indian Car Industry Subject: Consumer Behaviour Presented By: Krupesh Shah Grishma Sarangdhar Sandeep Jaiswar Subhakar Shetty Ashish Tambe
- 3. Car History •The first car was built by Joseph Cugnot in 1769,it was powered by steam engine and was very slow. • 1807 - Francois Isaac de Rivaz was first to build the one cylinder engine ,internal combustion engine. • 1886 - Karl Benz designed the first four wheel automobile. • 1897 - Mr. Foster from Crompton Greaves company, First person to own car in India. • 1901 - Mr. Jamsetji Tata, First Indian to own car. • 1971 - Prime Minister Indira Gandhi proposed the production of a 'People's Car' for India.
- 4. India - FactFile • Asia's fourth largest exporter of passenger cars. • Sixth largest manufacturer of passenger car and commercial vehicle. • India is home to 40 million passenger vehicles. • 3,695 factories producing automotive parts in all of India. • The industry grew 4% , selling around 20,649,811 units in 2013 – 2014. • 2.8 million units exported in 2013 -14 ( $12 billion) major contributor two wheeler (77%). Fact File
- 5. Fact File Global- Fact File • 1 billion passenger vehicle across the world. • Global vehicle ownership per capita is 192 vehicles per 1000 people • Major Player GM (24%) , Ford(20%) and Toyota (19%). • China is the leading automotive manufacturing company.
- 6. Social Obligation •Employment - predominantly full-time male workforce • Ease of transport – Safety • Satisfy customers with goods and services of real value • ARAI – Automotive Research Association of India • Global warming and Global issues – Eg. Maruti • IT and the Auto Industry lead CSR initiatives in India • Improving CSR practices is not only the right thing to do, it's good business and an investment of the future
- 7. • Automotive industrycrisis of 2008–2010 • Environmental Issues • Disposing off an old vehicle – Recycle and Reuse • Problems like parking and congestion in urban areas • High inflation, Unstable fuel prices and High interest rates • Every $1 fall in crude oil prices will reduce the country’s import bill by about Rs 3,700 crore • Safety norms in India are significantly behind standards in other nations Problems of Car Industry
- 8. Problems of CarIndustry • 2013-2014 saw just nine new cars hitting the market, but 22 special editions. • Special editions are unlikely to make any impact on the market, unless there is some value addition • Discrepancy between the excise duty on large and small cars • Budget 2014-2015 announced continuation of the excise duty till December 2014. Green signal to GST • Eg:- Tata Motors - Sales declined 6% year over year in fiscal 2014, negative sales growth for the first time in 11 years
- 9. Automobile Future -2030 • Big Three. China, The United States of America and India • India & China combined shares of motor vehicle registrations are expected to rise from 10% in 2010 to 35% by 2030 • Between 2014 and 2030, the fleet on vehicles on the road is expected to rise by almost 1 billion • Global vehicle sales are projected to more than double from approximately 63 million in 2009 to 140 million by 2030 • The BRIC economies are projected to account for four of the top six markets in vehicle sales by 2030.
- 10. Automobile Market Share- 2030 Percent Share of Top 10 Markets : Vehicles China 23% Us 20% German 4% Italy 2% France 3% Brazil 4% UK 3% Russia 3% Rest 22% Japan 4% India 12% Registered (2030) China German Us Russia UK Brazil France Italy Rest Japan India
- 11. What the industrycan do? • Focus on green technology • Develop smaller engines • Hybrid & electric vehicles • De-risking • Telematics • Curb the counterfeit auto parts markets
- 12. Conclusion • Coreof India’s manufacturing economy • Restructuring & absorbing newer technologies • Immense investment opportunities • Auto manufacturers moving operations to India • India companies to gain market share in Africa and Latin America • Government's focus on building the manufacturing sector • India could become the biggest automobile hub in South Asia and ASEAN region
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