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Social Job Search: Strategies and Tactics to Maximize your Results
The document outlines social job search strategies that leverage social media to enhance job opportunities and networking. It emphasizes the importance of managing one's online presence, optimizing profiles for recruiters, and integrating social media into job search efforts. Key tactics include reputation monitoring, strategic networking, and using tools to track efforts and maintain connections.
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Social Job Search: Strategies and Tactics to Maximize your Results
- 1. Social Job Search Strategiesand Tactics to Maximize your Results Philippe Gadeyne Business/Marketing/Social Media Consulting “From strategy to implementation”
- 2. I am lookingfor a job, What is social media Why should I care? Philippe Gadeyne Business/Marketing/Social Media Consulting “From strategy to implementation”
- 3. What is socialmedia? Social media is the leveraging of social technology to maximize exposure, create networking opportunities, build relationships and create job opportunities
- 5. Why should Icare?
- 6. Recruiters use ofsocial media for recruiting
- 7. What platforms dothey use
- 8. Have hired acandidate identified through social media
- 9. Social network usedto hire candidates
- 10. Did they reviewsocial media profiles
- 11. Recruiters’ Likes andDislikes
- 12. Why social recruiting 77%Reach passive job seekers 74% Lower cost 72% Source of hard to find skills and experience 72% Good way to find target candidates 60% Identify potential candidates before a requisition opens
- 13. Where will youincrease recruiting investment? 76% Employee referrals 72% Social networks 64% Corporate career sites
- 14. Where will youdecrease budget? 72% Outside recruiters/search firms 57% Job boards
- 15. Vacancies listed onjob boards 57%
- 16. What does thatmean for you? More jobs will be filled through live and online networking Job Boards will become more and more irrelevant
- 17. Social job search strategiesand tactics
- 18. Social media isnot a magic wand integrating it in your overall job search strategy Is critical
- 19. What happens inVegas… Ends up on social media… What you don’t know Could hurt your job search
- 20. What do Ido? Reputation monitoring Reputation management
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- 23. Other monitoring tools Twitter Tweetdeck Hootsuite
- 24. Monitor Your name Variations onyour name Target companies Target products/services Recruiters Hiring managers Key company employees
- 25. If you alreadyhave social media profiles Clean them up Check your privacy settings Actively monitor the feeds
- 26. Understanding the platformsin relation to your job search
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- 35. It’s all aboutSEO Companies optimize their websites to be found easily Consumers do not want to spend a lot of time time looking for what they want Neither do recruiters
- 36. Make your profilessearchable Make them public Make it easy for recruiters to contact you Make it easy for others to share your profile Use keywords in your summary Use keywords in your experience
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- 38. Use keywords Craftyour professional headline Craft your custom LinkedIn url
- 39. Who can rememberor enter without typo http://www.linkedin.com/pub/steve-costello/9/696/a01 Custom url: http://www.linkedin.com/in/steve-costello
- 40. Add schools Addspecialties Add publications, patents, certifications Add projects
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- 42. Testimonials (AKA recommendations) arethe most powerful form of advertising, they build credibility Don’t abuse them Be specific, recommendations have a purpose; to make a point Guide the person you ask the recommendation to, do not write it for him/her If the recommendation you receive does not satisfy you, you can send it back and ask the sender to modify it, again, be specific when you do so. Large number of reciprocal recommendations destroy credibility.
- 43. Publish a blog Publisha vlog Use updates at least daily Participate in group discussions Create discussions groups
- 44. Discussion groups Findgroups related to your field or interest (personal and professional) Look for large group with active discussions for maximum exposure Participate by bringing value to the conversation to establish and advertise your expertise Engage influencers Like/Share/Follow
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- 50. Building your network Onlinenetworking is only the first step. As much as you can, try to move from “online” to “in person”, face to face or over the telephone Unless you are marketing something, it’s not a game of number, it’s about relationships, quality and about leveraging
- 51. Think about Who youknow Who you work with Who you do business with Who you socialize with
- 52. Assess your contacts Dothey belong on your job related social media platform? Don’t prejudge Invite them to join your social media job search
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- 55. Find, follow, invite Advancedsearch Companies People Jobs Discussion groups Connect your email address books
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- 59. Like Facebook corporatejob pages Follow and interact on company pages Follow and interact with industry influencers Follow recruiters and hiring managers
- 62. Other tools Branchout (Ownedby Facebook) Beknown (Owned by LinkedIn)
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- 64. Twitter tools Twellow Wefollow Tweetfind Tweetdeck directory Hootsuitedirectory Other’s lists LinkedIn profiles
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- 67. Inviting Dos andDon’ts
- 68. Who can youinvite? People you know People whom you have a connection to: Work School People in the discussion groups you belong to 2nd degree connections through introduction
- 69. Don’ts • Send directinvitations to people you don’t know and/or have not communicated with • Don’t use false reasons to go around LinkedIN rules such as using “friend” as a reason when you are not • Use the generic invitation • Try to ask them or sell them something in your invitation, it’s a “Pay it forward” system.
- 70. Dos • Remind themof who you are and how you know them • If they are in one of your connections’ network, ask your connection to help you connect • If you do not know that person, and have no 2nd connection, participate in discussion group and engage the person you want to invite before you invite her/him
- 71. Use available toolsto automate and track your effort
- 73. Organize your databases Emailis one of the ways to keep in touch with a lot of contacts To be effective, your communication has to be relevant Segment your database
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- 88. One thing toremember when using Facebook
- 89. Here too, Facebooklike to decide what you should see
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- 94. Using Twitter tofind jobs
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- 99. Research companies andrecruiters Search Listen Read feeds Read articles
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- 101. Out of sightout of mind: Staying front and center
- 102. Updates/posts/tweets inform yournetwork of your activities They shows you are proactive Make them relevant Updates are not just professional Updates show up on your connections’ home page/wall/feed, they keep you “alive”
- 103. Integrate your traditionaljob search and social job search Add your social media platforms to Business cards Resumes Marketing material Email signature Integrate social sharing on your website and blog
- 104. “If you donot like change, you will like irrelevancy even less” General Eric Shinseki
- 105. Accept new technologies Learnthem Use them.
- 106. Your relevancy inthe job market is at stake
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- 108. If you likedthe presentation and found it useful, you can leave me a recommendation on LinkedIn, leave a review on my Facebook page or a comment on my blog post
- 109. The presentation, PDFand resources links are available on SpinnakerMarcom.com
- 110. Philippe Gadeyne Philippe Gadeyne SpinnakerMarketing Social Media from strategy to implementation 760-884-8081 pgadeyne@spinnakermarcom.com