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SlideShare Zeitgeist 2013
In 2013, presentations on SlideShare became shorter and more visual, with an average of 14.4 slides and 29 words per slide, reflecting a shift towards concise content. The use of images increased significantly, and infographics garnered more engagement than traditional presentations. Mobile viewing surged by 223%, highlighting the growing trend towards mobile content consumption.
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Presentations are evolving towards shorter formats, with fewer slides and less text, emphasizing visuals like images and infographics.
Infographics see higher engagement compared to presentations. Various popular SlideShares of 2013 focus on technology and management.
Automotive emerged as a fast-growing topic, while business and marketing remained in high demand, showing significant growth in uploads and views.
Mobile views increased significantly in 2013. Blogs and social media are key traffic sources, with overall uploads and views rising on SlideShare.
Encouragement for users to upload new content in 2014, reflecting on the trends and highlights from 2013.
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SlideShare Zeitgeist 2013
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- 2. ei s t eitg #Z wdid the Ho orld of w tations presen hange? c
- 3. People today want short, visualcontent... @user3897623 : Sippin’ on some Coffee
- 4. And they wantit on SlideShare too!
- 5. Presentations Got Shorter Getto the point! 21.1 18.8 Average number of slides per presentation dropped four slides, to 14.4 from 18.8 in 2013 # of slides: 14.4 2008 2012 2013 *Average number of slides per presentation in 2008 was 21.1
- 6. Presentations today haveless text... w it, don’t write it! Sho In 2013, there were 29% fewer words per slide 41 words 29 words 2012 2013 Average number of words per slide dropped to 29 words *Sample data from Featured presentations
- 7. ... and moreimages The number of images per presentation increased 53% from 2012, and 143% from 2008 Psst... Did you know ages are processed in im e brain 60,000 times th faster than text? *Sample data from Featured presentations
- 8. G o Big Images & font size got bigger! Image size grew 16% from last year 2008 24% 58% 2012 Font size growth Facebook and Twitter rolled out bigger images too! *Sample data from most popular posts
- 9. More proof thatpeople like visuals Infographics on SlideShare are ‘liked’ 5x more than presentations, and 21x more than documents... They are also shared more on social networks!
- 10. What were the MostPopular 2013 SlideShares of the year?
- 11. #1 Most-Viewed SlideShare Tech Rules! 2013 Bonus *Highestn umber of embed ded views 2012 Most-Viewed SlideShare of 2012 faberNovel Internet Trends Report 2013 Mary Meeker
- 12. Most-Liked SlideShare #1 2013 Hack #1: “There’salways time. Time is priorities.” 2012 Bonusde *Most talk re: eSha about Slid ost Got the m s too! comment Internet Trends Mary Meeker Time Management Hacks Etienne Garbugli
- 13. Most-Viewed Infographic #1 2013 Tech Rules! Kidsof the Past vs. Internet Generation Bhavesh Patel
- 14.
- 15. Fastest-Growing Topic Automotive Number of SlideShares uploadedabout cars increased 536% from last year! *Perhaps a reflection of the rebound of the car industry? 536%
- 16. Most-Viewed Automotive SlideShare #1 2013 3American-Made Cars Having an Explosive 2013 The Motley Fool
- 17. Top Topic *Most numberof SlideShares uploaded! Business & Management
- 18. Most-Viewed Business & Management SlideSha res #1 2013 The HubSpot Culture Code HubSpot #3 HubSpot takes the top 2! #2 Facebook Dynamics MediaZo What Would Steve Do? HubSpot
- 19. Most-Searched Terms Search... #1: Marketing #2:Social Media #3: Facebook SEO Technology Media Keywords Business Sales Tips
- 20. Most-Used Tags 1 #SocialMedia 2 #Marketing 3 #Online 4 #Business 5 #Education
- 21. We saw New Trends 2013 onSlideShare too!
- 22. The Move toMobile The number of SlideShares viewed on mobile devices increased 223% from 2012
- 23. More on Mobile Mobileviewers ! view more slides Average number of slides consumed on mobile devices was 9.1 compared to 8.1 on desktop computers 65% of time spent on social networks now happens on mobile, according to Mashable
- 24. Blogs & SocialMedia Show Thei r Force The top five traffic referrers to SlideShare: #1 #2 Blogger #3 Facebook Wordpress #5 #4 LinkedIn Twitter
- 25. New International Audiences Mexico,Brazil and the United States continue to have the most SlideShare viewers Ireland Indonesia and Ireland had the biggest increase in SlideShare viewers in 2013 Indonesia Indonesia has one of the highest growing Internet user rates
- 26. Top Uploaders United States TheUnited States, India and Spain upload the highest number of SlideShares Spain India They were the top three uploaders last years too!
- 27. We saw moreSlideShares too! The number of SlideShares uploaded increased 48% from last year
- 28. Views Increased AsWell SlideShare pageviews increased 113% from last year
- 29. What will youupload in 2014?
- 30. ei s t eitg #Z weredPres Createdby: @Empo and share onversation Join the c from 2013! r highlights you a SlideShare on Upload ur best/worst yo nts, trends and mome es from the year, chang zeitgeist2013 and tag it # ll zeitgeists here: View a http:// www.slideshare .net/tag/ zeitgeist2013