This document provides information about various types of scales used to measure attitudes and behaviors, including semantic differential scales, summated rating scales, anecdotal records, and critical incident technique. It defines each scale and discusses their characteristics, purposes, advantages, and disadvantages. For semantic differential scales, it describes how they measure the psychological meanings of objects using bipolar rating scales. For summated rating scales, it outlines the key characteristics of multiple items measured on a quantitative continuum. Anecdotal records are described as short, objective records of important behavioral incidents. Finally, critical incident technique involves writing descriptions of meaningful life events to facilitate reflection.