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Reverse Engineering Slack
- 2. SLACK: A Lesson innot Slacking Off
- 3. Vision • We're ona mission to make your working life simpler, more pleasant, and more productive
- 4. Daily 4 MillionActive Users 77 out of Top 100 Fortune Companies 60000 Teams
- 5. Who? Stewart Butterfield Daniel StewartButterfield is a Canadian entrepreneur and businessman
- 6. What? Slack is ateam communication application providing services such as real-time messaging, archiving, and search for modern teams.
- 7. Slack is ateam communication application providing services such as real-time messaging, archiving, and to search for modern teams. It offers one-on-one messaging, private groups, persistent chat rooms, and direct messaging as well as group chats organized by topic.
- 8. Funding Founded : January1, 2009 When? $539.95M in 9 Rounds from 26 Investors
- 9. Why? A New Wayto connect Teams. Stewart wanted to replace traditional email, impromptu meetings.
- 10. Who are Slack’sIdeal Customers • Large Teams that rely on Email, IRC and other traditional strategies to communicate. • A team of people who are willing to pay for better design and integrations that Slack raises over competitors.
- 11. First Prototype “When Stewartpulled back the curtain and shared their early prototype on day one, it looked like a hacked together version of IRC in the browser. Barebones and stark.” -Andrew Wilkinson (Metalabs)
- 12.
- 13. First Customers 1. FirstCustomer was themselves. They used it as a company. 2. They cajoled their friends Cozy into trying Slack. 3. Then came Rdio, A Bigger Team with 120 employees. “Suddenly we saw what the product looked like from the perspective of a much larger team, and it was pretty gnarly.” -Stewart Butterfield They went on to improve their product with this customer feedback.
- 14. • In April2013, they launched their Beta release (Without calling it Beta) with an impressive Press Blitz. • 8000 customers requested invites on first day. • By target time this number grew to 15000
- 15. How did theapplication scale? People talked about the product and brought more people in.
- 16. Challenges to Scaling •Slack had to convince TEAMS not individuals. • Somewhere between 20 to 30% came from some other centralized group-messaging system like HipChat, Campfire, or IRC. • Slack build tools to explain what Slack was to these individuals.
- 17. • Other 70%were using traditional tools like ad-hoc email lists, mailing lists, Facebook groups or Hangouts • It was harder with this group because they did not know they had a problem
- 18. Tech Stack • Amazon(CloudFront, CloudSearch, EMR, Route 53, Web Services) • Android Studio • Apache (HTTP Server, Kafka, Solr, Spark, Web Server) • Babel, Brandfolder, Bugsnag, Burp Suite, Casper Suite, Chef, DigiCert, Electron, Fastly, Git, HackerOne, JavaScript, Jenkins, MySQL, Node.js, Objective-C, OneLogin, PagerDuty, PHP, Redis, Smarty, Socket, Xcode, and Zeplin. • Marketing: AdRoll, Convertro, MailChimp, SendGrid • Sales and Support: Cnflx, Front, Typeform, Zendesk • Analytics: Google Analytics, Mixpanel, Optimizely, Presto • HR: AngelList Jobs, Culture Amp, Greenhouse, Namely • Productivity: ProductBoard, Quadro, Zoom, Slack (go figure!)
- 19. Design Slack vs HipChat •Slack made an enterprise solution Sexy for the First time. (Popping colors and loading gifs filled the screen. • It brought in bubbly smileys and made them the norm.
- 20. Slack Pricing “A BrilliantPlan that focuses on FOMO of teams”
- 21. Now valued at$ 3.8M Hoping to reach $ 5 M validation this year Major Investors: • Accel Partners • Andreessen Horowitz • Biz Stone • Funders Club • Jeff Weiner
- 22. What they didRight • The Timing. It was a time when emails where boring everyone. It helped. • Founder Stewart was co-founder of Flickr and this helped bring the press when they needed it.
- 23. • All NewSexy Design • Customer Service and Validation
- 24. From a timewhen Slack was Down. SlackHQ send out personalised messages to al it’s outraged customers. And it worked.
- 25.
- 26. Where they aregoing? • Building a Complete Communication Platform that expands integrations with strong ties with Developers.