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Uploaded byDeborah Krier
Presentation for Resnik Partners
This document discusses how using social networking can help with job searching. It provides tips for using LinkedIn, Facebook, and Twitter effectively to build relationships and an online presence. The key points are that over 90% of companies now use social media to find candidates, with LinkedIn being the most popular at 86%. Having a positive online reputation is important, as 70% of recruiters have rejected candidates based on information found online. It emphasizes using social networks to develop relationships and maintain an online presence as a job seeker.
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Presentation for Resnik Partners
- 1. Using Social Networkingin a Job SearchAugust 10, 2010
- 2. what is socialnetworking?Social networking (or media) focuses on building online communities of people who share interests and/or activities. Most social network services are Web-based and provide a variety of ways for users to interact, such as e-mail and instant messaging services.
- 3. six degrees ofseparationThe idea that, if a person is one step away from each person they know and two steps away from each person who is known by one of the people they know, then everyone is atmost six steps away from any other person on Earth.
- 4. why does itmatter?92% of companies hiring in 2010 use or are planning to use social networking sites to find and attract candidates this year86% use LinkedIn
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- 6. 50% use Twitter58.1%of survey respondents reported they had successfully hired a candidate through a social networkSource: Jobvite 2010 Social Recruitment SurveyOver 600 HR and recruitment professionals completed the survey
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- 8. tips & techniquesDon’tbe one-dimensional
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- 10. Combine professional &personal posts
- 11. Don’t let peopleforget you
- 12. Grammar, spelling andpunctuation DO count!
- 13. Do not everlie, swear, tell bad jokes and so on
- 14. Watch posting toomuch religion or politics
- 15. Do not everpost something you don’t want “someone” else to seewhat social networking is NOTXPrivatePersonalHidden
- 16. why it mattersRecruitersreview online reputational information about candidates:All the time – 44%Most of the time – 35%Recruiters believe positive online reputation matters:To a great extent – 48%To some extent – 38%70% of recruiters have rejected candidates based on online information!Microsoft Study, 2010
- 17. linkedinExists to helpyou make better use of your professional network and help the people you trust in returnOver 75 million members in over 200 countries and territories around the worldA new member joins approximately every second, and about half of members are outside the U.S. Executives from all Fortune 500 companies are LinkedIn membersAverage user is over 41 years old and earns more than $100,000 per year
- 18. completing a profileBasicInformationLast Name (20)First Name (40)Former/Maiden Name (40)Display NameProfessional “Headline” (120)Country and Zip CodeIndustryPhoto (4 mb)
- 19. completing a profileSummaryProfessionalExperience & Goals (2,000)Specialties (500)ApplicationsBlogs, events, presentations, Tweets, pollsExperiencePaid and volunteerEducationRecommendationsInterests (1,000)Honors & Awards (1,000)Personal InformationContact SettingsSettingsEmail addresses
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- 25. facebookMore than 500million active users More than 250 million users log on at least once each dayMore than 2/3 of users are not in college The fastest growing demographic is 35 years old and older Average user has 130 “friends”
- 26. twitterA service forfriends, family, and co-workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: “What’s happening?”Over 105 million registered usersMessages can only use 140 charactersMore than 50 million tweets per day40% of users earn more than $50,000 per year
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- 31. one final thought77%of the 2009 Jobvite survey respondents reported that they use social networks to reach passive candidates who are not actively seeking employment.