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Optimizing WordPress - State of Search 2014
This document provides essential tips for optimizing WordPress websites, emphasizing the importance of proper setup, choosing suitable themes, and critical mobile considerations. It highlights the need for judicious use of plugins to enhance security, and recommends best practices for caching, SEO, and maintaining updates. Additionally, it advises thorough testing before launching new sites and offers quick tips for ongoing content management.
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Optimizing WordPress - State of Search 2014
- 1. Optimizing WordPress BrianLaFrance Marketing Director – AuthorityLabs brian.lafrance@authoritylabs.com Twitter - @blafrance
- 2. Getting Set upRight is Critical
- 3. Self vs. ManagedHosting
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- 5. Choosing a Theme • Avoid bloated themes • Frameworks vs. Themes
- 6. Mobile Considerations •Responsive design – mobile first • Don’t go overboard – Logical breakpoints • Prioritize for better user experience • Minimize resources sent to devices
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- 14. Plugins • Moreplugins = less security • Choose wisely • Plugins vs. Theme Functionality • Not always one size fits all • Delete any plugins that are not in use
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- 16. WordPress SEO byYoast
- 19. Managing Javascripts •Plugin developers are lazy • Use Google Hosted Libraries • Use wp_enqueue_script() • Monitor for errors (Errorception) • Combine when possible (Segment.io)
- 20. Social Integration •Don’t need a plugin • Consider mobile devices • Use shortcodes to add inline
- 22. Updates & Security • Keep everything updated regularly • Multiple installs? Centralize tracking • Use Sucuri • Back everything up daily
- 23. Launching a NewSite or Design • Check rendering in all browsers • Check titles & descriptions • Don’t rely on WP for www vs. non-www • Test all forms • Test redirects of old pages
- 24. Quick Tips Sitesearches = content ideas Customize your <!--more--> tags Learn to use hooks Never, ever edit core files. Don’t do it.
- 25. Optimizing WordPress BrianLaFrance Marketing Director – AuthorityLabs brian.lafrance@authoritylabs.com Twitter - @blafrance